"LoveShackFancy" Brought My Childhood Daydreams To Life

I have always been very attentive towards my personal style. If I had to describe it in a sentence, it would be: classic goodies with an individualized twist. In high school, I remember planning out my outfits every night before bed. This was important to me because I never felt complete unless I was confident in my outfit choice. Does anyone relate? Now that I'm in college, I don't try as hard because, well, trendy loungewear exists. But this makes me sad because styling myself has always been a genuinely enlightening experience, or even hobby, of mine. Nonetheless, I still appreciate fashion just as much.

One of my favorite ways to waste time is by restlessly weeding through thousands of items on Poshmark. When I go back to admire certain things I've saved, I often see patterns. For example, I'll obsess over 20 garments with a very similar aesthetic but I won't recognize it until I see them all next to each other. And that is just how this love story begins.

LoveShackFancy listings were flooding into my Poshmark feed. It was fate, you see. I of course couldn't help but study every inch of their Instagram shortly afterwards. At first I was convinced that someone had found my diary from elementary school and used it to inspire an entire clothing line. Kudos to their head of social media, I was simply mesmerized by the Instagram page. It's perfect really. Within the bows and flowers you'll find thoughtfully designed garments for ladies of all ages and scenery to compliment. And then I said the name aloud, "LoveShackFancy." Goodness, could it be any cuter? If it we're a person I'd just have to squeeze their cheeks.

After some extensive internet surfing, I was able to learn more about LoveShackFancy and how it all began. Once a upon a time there was a woman named Rebecca Cohen. It is said that Miss Cohen was in the midst of creating her own bridesmaids' dresses when she uncovered her true calling. The dreamt up, vintage inspired dresses became a reality and the universe was begging for more. That is the universe of all things cute and whimsical, duh. I'd say the transition from fashion writer to fashion designer has reaped fancy rewards, indeed.

Shades of strawberry milk and lavender bouquets charm the boutique and it's dainty designs. LoveShackFancy sells dresses, skirts, matching sets, and more. These articles of clothing instantly become masterpieces under the attention of LSF. For bridesmaids and mermaids alike, they'll make you want to dance along the Mediterranean Sea, or pick peonies for crown making. There's an outfit worthy of your wildest daydreams and all of the memories made in between. Someone cue the album Gossamer by Passion Pit!

I find it very special when clothing is able to transform a mood, let alone set it. You could base an entire dinner party around the aesthetic of an LSF garment. Typically, it's the other way around. A whole lifestyle is influenced through the brand as it inspires women to dream, explore, and create. The versatility of the designs make for timeless sustainability. A simple white embroidered maxi dress might act as a wedding gown to one, but as a tea party ensemble to another. The choice of fabrics are also under careful consideration, prices are reflective of the high quality. These majestic getups will last beyond a lifetime, keeping the spirit of LoveShackFancy alive for every daughter and sister to enjoy. I've caught the Fancy fever just by looking at the clothes. Although, I do hope to eventually own a closet (or should I say shack) full of the lovely label. Then I'd surely live happily ever after, as would my juvenescent fantasies.