Consumers today are more informed than ever given the rise of the digital age, and beauty junkies are some of the most passionate when it comes to wanting to support clean, socially conscious brands that aren't just making good quality products but that are doing good as well.

One of our favorite things to do is celebrate and support BIPOC-owned brands as much as possible. the people who have built them are to be commended for their incredible achievements as business owners — something that is hard enough to do on its own but made to be even more difficult as a member of the BIPOC community.

As we celebrate the Latinx community, supporting and celebrating their culture and community is top of mind. We, of course, want to be doing this at all times, so if this isn't something that has been on your radar before, now is absolutely the time, and here are some brands to be adding to your shopping list, if you haven't already.

Tata Harper of Tata Harper Skincare

@tataharperskincare

Emilio Smeke of Daily Concepts

@dailyconcepts

Camila Pierotti of Sol de Janeiro

@soldejaneiro

Edwin Jimenez Casanova of Cuerpa

@cuerpaofficial

Rea Ann Silva of Beautyblender

@beautyblender

Farah Vargas of Pinkness

@pinkness.co

Ydelays Rodriguez of Golden Dream Beauty

@goldendreambeauty

Gabriela Hernandez of Bésame Cosmetics

@besamecosmetics

Gabriela Trujillo of Alamar Cosmetics

@alamarcosmetics

Kathleen Fuentes of Lights Lacquer

@lightslacquer

Julissa Prado of Rizos Curls

@rizoscurls

Dr. Simone Xavier and Rene Xavier Filho of Sigma Beauty

@sigmabeauty

Aisha Ceballos-Crump of Honey Baby Naturals

@honeybabynaturals

Araceli Ledesma of Araceli Beauty

@aracelibeauty

Mabel and Shaira Frías

@lunamagicbeauty

Lulu Cordero of Bomba Curls

@bombacurls

Leslie Valdivia of Vive Cosmetics

@vivecosmetics

Leah Guerrero of Brujita Skincare

@burjitaskincare

Dana Bolmar and Lora Arellano of Melt Cosmetics

@meltcosmetics

Joanna Vargas of Joanna Vargas Skin Care

@jvskincare

Cassandra Thurswell of Kitsch

@mykitsch