Happy Jack: Not Just A Brand, But A Movement
Start writing a post

Happy Jack: Not Just A Brand, But A Movement

Breaking the mental health stigma one item at a time.

Happy Jack: Not Just A Brand, But A Movement
Photo By @OfficialHappyJack on Instagram

Unique. Inspirational. Happy. When thinking about Jack Nathan's brand Happy Jack, these words of positivity come to mind.

Nathan created and launched his clothing brand during quarantine to not only share his art with the world, but to provide a safe space for others who battled with mental illness like him. His mother Bradi Harrison said that Jack would say to her, "'if I can help just one person to not feel the way I feel sometimes, then it will all be worth it at the end of the day.'"

Nathan's art and creativity helped him persevere through his mental illness, as it gave him an outlet for his emotions, and just a happy place. Harrison talked about how "he would often disappear for hours into the basement just painting and painting" because "he found solace in art."

Nathan launched the brand on June 7th 2020, and Happy Jack has become a household name since then. The official Instagram account for Nathan's brand, @officialhappyjack, now has 4,943 followers and serves as "a community for the misunderstood."

After the drop of his first collection, Nathan donated $1,000 of the profit to the Child Mind Institute, an organization that focuses on youth mental health. Now, portions from every Happy Jack purchase still go to the Child Mind Institute, but also an organization called Active Minds.

When Nathan passed away from a cause unrelated to his mental illness in July 2020, his loved ones, including his father David Nathan and sister Drew Nathan, wanted to do everything they could to uphold Jack's legacy, and continue creating "a space where [people] can be themselves and own who they are," as Harrison said. Happy Jack continues to drop new collections that Nathan created, the most recent drop being the Mixed Emotions beanie.

Mixed Emotions Beanie and 1-800-Happy Jack ShirtPhoto by @OfficialHappyJack on Instagram

Brand ambassadors at colleges across the country have also been a great way of spreading Nathan's message of breaking the stigma around mental health. "Being an ambassador helps carry on Jack's legacy," said Jared Berman, a brand ambassador at Penn State and longtime friend of Nathan, "and being able to be a part of that is an awesome experience."

Sydney Schneider, also brand ambassador at Penn State, said that the brand stands for "overcoming challenge," since Nathan was "overcoming his anxiety and becoming happy [Jack], a happier version of himself."

Schneider has known Nathan and his family since birth, and she wants college students like her to know that Happy Jack is "more than just what the shirt says because the message behind it is so powerful."

The Mixed Emotions Beanie, as mentioned above, is a perfect example of a product with a deeper meaning. As one of his original designs, the curvy smile shows that "it's okay not to be okay." With each piece of Happy Jack apparel, Nathan's strength and creativity lives on. "Jack didn't care what people thought about him, he owned who he was and encouraged everyone else to do that," said Harrison. "Creating awareness for mental health and breaking the stigma is what Jack was about, and will always be about."

Happy Jack in Time's SquarePhoto by @OfficialHappyJack

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Robert Bye on Unsplash

I live by New York City and I am so excited for all of the summer adventures.

Keep Reading... Show less

The invention of photography

The history of photography is the recount of inventions, scientific discoveries and technical improvements that allowed human beings to capture an image on a photosensitive surface for the first time, using light and certain chemical elements that react with it.


The history of photography is the recount of inventions, scientific discoveries and technical improvements that allowed human beings to capture an image on a photosensitive surface for the first time, using light and certain chemical elements that react with it.

Keep Reading... Show less
Health and Wellness

Exposing Kids To Nature Is The Best Way To Get Their Creative Juices Flowing

Constantly introducing young children to the magical works of nature will further increase the willingness to engage in playful activities as well as broaden their interactions with their peers


Whenever you are feeling low and anxious, just simply GO OUTSIDE and embrace nature! According to a new research study published in Frontiers in Psychology, being connected to nature and physically touching animals and flowers enable children to be happier and altruistic in nature. Not only does nature exert a bountiful force on adults, but it also serves as a therapeutic antidote to children, especially during their developmental years.

Keep Reading... Show less
Health and Wellness

5 Simple Ways To Give Yourself Grace, Especially When Life Gets Hard

Grace begins with a simple awareness of who we are and who we are becoming.

Photo by Brooke Cagle on Unsplash

If there's one thing I'm absolutely terrible at, it's giving myself grace. I'm easily my own worst critic in almost everything that I do. I'm a raging perfectionist, and I have unrealistic expectations for myself at times. I can remember simple errors I made years ago, and I still hold on to them. The biggest thing I'm trying to work on is giving myself grace. I've realized that when I don't give myself grace, I miss out on being human. Even more so, I've realized that in order to give grace to others, I need to learn how to give grace to myself, too. So often, we let perfection dominate our lives without even realizing it. I've decided to change that in my own life, and I hope you'll consider doing that, too. Grace begins with a simple awareness of who we are and who we're becoming. As you read through these five affirmations and ways to give yourself grace, I hope you'll take them in. Read them. Write them down. Think about them. Most of all, I hope you'll use them to encourage yourself and realize that you are never alone and you always have the power to change your story.

Keep Reading... Show less

Breaking Down The Beginning, Middle, And End of Netflix's Newest 'To All The Boys' Movie

Noah Centineo and Lana Condor are back with the third and final installment of the "To All The Boys I've Loved Before" series


Were all teenagers and twenty-somethings bingeing the latest "To All The Boys: Always and Forever" last night with all of their friends on their basement TV? Nope? Just me? Oh, how I doubt that.

I have been excited for this movie ever since I saw the NYC skyline in the trailer that was released earlier this year. I'm a sucker for any movie or TV show that takes place in the Big Apple.

Keep Reading... Show less

4 Ways To Own Your Story, Because Every Bit Of It Is Worth Celebrating

I hope that you don't let your current chapter stop you from pursuing the rest of your story.

Photo by Manny Moreno on Unsplash

Every single one of us has a story.

I don't say that to be cliché. I don't say that to give you a false sense of encouragement. I say that to be honest. I say that to be real.

Keep Reading... Show less
Politics and Activism

How Young Feminists Can Understand And Subvert The Internalized Male Gaze

Women's self-commodification, applied through oppression and permission, is an elusive yet sexist characteristic of a laissez-faire society, where women solely exist to be consumed. (P.S. justice for Megan Fox)

Paramount Pictures

Within various theories of social science and visual media, academics present the male gaze as a nebulous idea during their headache-inducing meta-discussions. However, the internalized male gaze is a reality, which is present to most people who identify as women. As we mature, we experience realizations of the perpetual male gaze.

Keep Reading... Show less

It's Important To Remind Yourself To Be Open-Minded And Embrace All Life Has To Offer

Why should you be open-minded when it is so easy to be close-minded?


Open-mindedness. It is something we all need a reminder of some days. Whether it's in regards to politics, religion, everyday life, or rarities in life, it is crucial to be open-minded. I want to encourage everyone to look at something with an unbiased and unfazed point of view. I oftentimes struggle with this myself.

Keep Reading... Show less
Facebook Comments