Happy Jack: Not Just A Brand, But A Movement
Start writing a post
popular

Happy Jack: Not Just A Brand, But A Movement

Breaking the mental health stigma one item at a time.

2051
Happy Jack: Not Just A Brand, But A Movement
Photo By @OfficialHappyJack on Instagram

Unique. Inspirational. Happy. When thinking about Jack Nathan's brand Happy Jack, these words of positivity come to mind.

Nathan created and launched his clothing brand during quarantine to not only share his art with the world, but to provide a safe space for others who battled with mental illness like him. His mother Bradi Harrison said that Jack would say to her, "'if I can help just one person to not feel the way I feel sometimes, then it will all be worth it at the end of the day.'"

Nathan's art and creativity helped him persevere through his mental illness, as it gave him an outlet for his emotions, and just a happy place. Harrison talked about how "he would often disappear for hours into the basement just painting and painting" because "he found solace in art."

Nathan launched the brand on June 7th 2020, and Happy Jack has become a household name since then. The official Instagram account for Nathan's brand, @officialhappyjack, now has 4,943 followers and serves as "a community for the misunderstood."

After the drop of his first collection, Nathan donated $1,000 of the profit to the Child Mind Institute, an organization that focuses on youth mental health. Now, portions from every Happy Jack purchase still go to the Child Mind Institute, but also an organization called Active Minds.

When Nathan passed away from a cause unrelated to his mental illness in July 2020, his loved ones, including his father David Nathan and sister Drew Nathan, wanted to do everything they could to uphold Jack's legacy, and continue creating "a space where [people] can be themselves and own who they are," as Harrison said. Happy Jack continues to drop new collections that Nathan created, the most recent drop being the Mixed Emotions beanie.


Mixed Emotions Beanie and 1-800-Happy Jack ShirtPhoto by @OfficialHappyJack on Instagram


Brand ambassadors at colleges across the country have also been a great way of spreading Nathan's message of breaking the stigma around mental health. "Being an ambassador helps carry on Jack's legacy," said Jared Berman, a brand ambassador at Penn State and longtime friend of Nathan, "and being able to be a part of that is an awesome experience."

Sydney Schneider, also brand ambassador at Penn State, said that the brand stands for "overcoming challenge," since Nathan was "overcoming his anxiety and becoming happy [Jack], a happier version of himself."

Schneider has known Nathan and his family since birth, and she wants college students like her to know that Happy Jack is "more than just what the shirt says because the message behind it is so powerful."

The Mixed Emotions Beanie, as mentioned above, is a perfect example of a product with a deeper meaning. As one of his original designs, the curvy smile shows that "it's okay not to be okay." With each piece of Happy Jack apparel, Nathan's strength and creativity lives on. "Jack didn't care what people thought about him, he owned who he was and encouraged everyone else to do that," said Harrison. "Creating awareness for mental health and breaking the stigma is what Jack was about, and will always be about."


Happy Jack in Time's SquarePhoto by @OfficialHappyJack

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Featured

Leaving My Backpack In The Library

Views about society and the stranger sitting right across from me

9193
https://unsplash.com/photos/O0T1SIgHAfM

As a college student, my backpack is an extension of myself in many ways. It contains my notes, pens, and computer vital for my success in college. It contains the snacks and water bottle I need to survive long days on campus. It also contains the "in-case" items that help put my mind at rest if I forgot something from home: extra hair ties, masks, and that backup-backup snack. With so much in my backpack important to me and my life on campus, it is no wonder that I can get apprehensive about it when it is not with me or in my line of sight. And that makes me wonder.

Keep Reading... Show less
Featured

5 Cool Gadgets To Make Your Car Smart

Don't let this stop you from making your car smart. You can change the one you have using smart gadgets that transform your car into a smart car.

83665

Cars are no longer just a mode of transport, where you only worry about the engine and how beautiful its interior is. These days, everyone wants to make their cars smarter, those with advanced technology systems. It makes sense for several reasons. It can make your vehicle more efficient and safer when you need to drive.

Keep Reading... Show less
Featured

The Inevitable Truth of Loss

You're going to be okay.

112211

As we humans face loss and grief on a daily basis, it's challenging to see the good in all the change. Here's a better perspective on how we can deal with this inevitable feeling and why it could help us grow.

Keep Reading... Show less
Featured

'Venom: Let There Be Carnage' Film Review

Tom Hardy and Woody Harrelson lead a tigher, more fun sequel to 2018's 'Venom'

95803
Photo Credit: Sony Pictures Entertainment – YouTube https://www.youtube.com/watch?v=-FmWuCgJmxo

When Sony announced that Venom would be getting a stand-alone movie, outside of the Tom Holland MCU Spider-Man films, and intended to start its own separate shared universe of films, the reactions were generally not that kind. Even if Tom Hardy was going to take on the role, why would you take Venom, so intrinsically connected to Spider-Man's comic book roots, and remove all of that for cheap action spectacle?

Keep Reading... Show less
Featured

'The Addams Family 2' Film Review

The sequel to the 2019 reboot is an enjoyable, but unremarkable start to the Halloween movie season

62684
Photo Credit: MGM – YouTube https://www.youtube.com/watch?v=Kd82bSBDE84

There's a reason why the Addams Family have become icons of the American cartoon pantheon (although having one of the catchiest theme songs in television history doesn't hinder them).

Keep Reading... Show less
Facebook Comments