Fyre Festival False Advertising
Start writing a post

The Fyre Festival Is Evidence Of How Easily Manipulated Millennials Are By Social Media Marketing

The whole project was a scam, and millennials feel for it.

The Fyre Festival Is Evidence Of How Easily Manipulated Millennials Are By Social Media Marketing

In May 2017, thousands of people watching the news were shocked by the story of Fyre Festival and the surprising downhill turn it took. Luxury music festival turned barbaric. Purchasers of this false festival were in an uproar. Most of them went without food or water for over ten hours, their things were stolen, and there is no promise of a refund for this expensive disaster. Fyre Festival exemplifies how easily manipulated young adults are to social media propaganda.

If you haven't watched the recent documentary on the Fyre Festival, you should.

Extravagant video promotions, the best marketing teams across the Nation, and several hundred Instagram influencers convinced thousands of young adults into purchasing tickets to a music festival that never happened. These tickets ranged from $500-$1500 with exclusive packages being as expensive as $12,000. Not only that, but wristbands cost up to $8000.

While participants were promised an exotic regal experience, what they got was white tents and stale bread and cheese. The festival didn't even last twenty-four hours, and by the end of it all artists who originally were book pulled out.

The whole project was a complete scam, and millennials feel for it.

27-year-old Billy Mcfarland is an entrepreneurial and marketing genius, but even more so a master manipulator. He frauded investors into thinking that Fyre Media was making tons of money, while they weren't. Investors gave Billy millions of dollars that were supposed to go towards the festival.

The scary part of this disaster is that we believe what social media feeds us.

If a famous Instagrammer posts something about a product, we suddenly go out and purchase it without questioning anything further. Fyre Festival is not that first company to steal money from consumers. Even 50 years ago door to door salesmen would convince people to buy things that would never show up to their door. It is just easier now with technology for fake news to spread.

The biggest concern is our unawareness of how to detect truth from fallacies. Many are quick to make assumptions based on what they see on media blurbs. With fake news being shouted at us from all directions, it is hard to tell which is the truth. Maybe one day we will have a healthier relationship with technology and the truth, but until then I won't believe anything until I see it.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Dear College Students, Are You Undecided?

Up until last week, I always had a major. I was an international business major, finance major, psych major on the pre-medicine track… and now (finally) I am exactly where I should have been when I started college: undecided. I think there is too much pressure as a high school student to have a designated path about what you want to study, be when you 'grow up' and essentially spend the rest of your life doing. As an 18-year-old, I really feel like I tried to pin myself down to a major so that I had a set path to follow and something to look towards. This is probably very conventional and I know tons of people at school who have their minds made up about what they want to study.

Keep Reading... Show less

Life Is Messy

Finding who you are in your 20s

Life Is Messy

I am 25 years old and just now learning who I am. When I separated from my husband I was terrified of what would follow. I did not know who I was outside of a relationship, nor did I know how to be on my own. It was scary, and I was so lost. I spent months discovering who I was, and what I wanted to be. I am still searching as I believe we never truly know who we are even when we "grow up". I came to the realization that I had been hiding a part of myself for my entire life. Coming out was not easy, growing up in the church made it scary, and hard. I was told growing up that being anything but straight was such a sin, and that i would spent my life in hell because of it. I came out to my parents when I was 25 years old. I picked up the phone and called my mom, and uttered the words "I'm queer" through tears. I knew my parents would be supportive, but that didn't make it any easier for me to vulnerable and raw. Since then, I have slowly started being more authentic in who I am, and not hide parts of me just because of people's shitty opinions.

Keep Reading... Show less

Ask Your BFF These 20 Questions To See If They Know You As Well As You THINK That They Do

Ask your best friend these basic questions to see just how well they know you.

Ask Your BFF These 20 Questions To See If They Know You As Well As You THINK That They Do

My best friend has been in my life since we were 3 years old, now that we are adults now, I'd like to ask her these questions to see how well she knows me.

Keep Reading... Show less

Alone At The Met

I survive a day alone in NYC.

Wikimedia Commons

It was six in the evening. I was sitting in the courtyard of a Renaissance-era Italian villa, glancing around at the statues, most notably one of a boy removing a thorn from his foot. Despite the supposedly relaxing setting, I was incredibly anxious. My phone was at less than 5 percent battery, and once it died I would be completely disconnected from my family and peers, alone in one of the largest art museums in the country.

Keep Reading... Show less
Student Life

College 101: How To Ease The Back To School Blues

Getting back into the school groove when you just can't seem to let go of summer.

Beyond The States

With fall classes just beginning, many of us find ourselves struck with summer withdrawals. Especially for those who refrained from taking courses over the summer, it can be quite difficult to get back in the swing of things. Fortunately, there are various ways to help make the transition back to college as smooth as possible.

Keep Reading... Show less

Subscribe to Our Newsletter

Facebook Comments