Your logo brand color scheme should consist of the base, the neutral, and the accent. You can choose 1-4 colors depending on the message you want to pass.
-Choose the Base Color
The base color of your brand should reflect the most dominant traits of your brand personality. Further, it should appeal to your target audiences. You can base the selection of other colors on how they match with the base.
-Choose the Accent
The accent is the second most important color after the base color and you will therefore use it a lot. Choosing this color is trickier than choosing the base color due to the many involved restrictions. Apart from matching the personality, the personality traits of your brand, the accent color have to pair with the base color visually and appease the target audience.
Conclusion
Understanding the psychology of every color you intend to use in your branding journey is important. The colors you choose can build the aesthetic of your brand and bring you close to your audience. So, use colors that can highlight the strengths of your elegant logo brand and evoke the right feelings for your audience.
