Catching Up With @TasteofState
Start writing a post

Catching Up With @TasteofState

Talking all things foodie with Chelsea Lefkowitz, @tasteofstate owner.

28
Catching Up With @TasteofState
@TasteofState Instagram

The last time I sat down with Penn State Senior Chelsea Leftkowitz, her Instagram foodie account @tasteofstate was just taking off. In late August, the account had around 800 followers, and Leftkowitz had just announced her first giveaway with McLanahan's Deli.

Now, @tasteofstate is becoming a household name. With over 2,664 followers, Lefkowitz has touched the hearts (and stomachs) of so many Penn State community members through her engaging and aesthetically-pleasing account. She has made and maintained strong relationships with local eateries, and has grown her brand throughout State College.

Being on campus for the fall semester has brought new opportunities for Lefkowitz. And despite her busier schedule due to the school year starting, Lefkowitz "still tr[ies] to engage [her] followers on [IG] Stories and comments." She continues to encourage her followers to send in their own Penn State food pictures, as this has always helped add to the community aspect of her account. Running the account from State College has also given Lefkowitz the chance to meet with local restaurant owners in store and grow their bonds. "A lot of it is me going into restaurants, taking photos, and handing out my business cards that I made," Lefkowitz said. These in store interactions have led to more content and giveaways on the account.

A big part of her account's growth has been the interactive giveaways on her page. For one of these giveaways, Are U Hungry offered free pizzas to the first 400 commenters on @tasteofstate's post. "I actually went during the time they were giving away these free pizzas and spoke with some of the people that were there and got to know them," Lefkowitz said. When meeting them, she gave her followers tips and tricks on how to take the most Insta-worthy shots of their pizzas to submit to @tasteofstate.

More recently, upon hitting 2,000 followers, Lefkowitz held a huge celebratory giveaway featuring nine restaurants. She explained the process behind organizing such a production: "For a month I would message and email these restaurants non-stop to work with them, to see what they were comfortable giving away, and what days worked for them [to meet]." The giveaway ended up being a huge success, as she gained abou 600 followers from it and got to offer some really cool prizes. None of these giveaways, however, could have happened without Lefkowitz's ability to establish relationships with local restaurants.


@TasteofState 2K Giveaway@TasteofState Instagram


"My goal is to spread the word about the best eats in Happy Valley," said Lefkowitz, "and I think it's working really well." Over the past few months, @tasteofstate has grown into a Penn State fan favorite on Instagram, and Lefkowitz is working to continue with her success in bringing the community together through food.

Make sure to keep an eye out for new giveaways and posts, and stay hungry, Happy Valley.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Student Life

Waitlisted for a College Class? Here's What to Do!

Dealing with the inevitable realities of college life.

48178
college students waiting in a long line in the hallway
StableDiffusion

Course registration at college can be a big hassle and is almost never talked about. Classes you want to take fill up before you get a chance to register. You might change your mind about a class you want to take and must struggle to find another class to fit in the same time period. You also have to make sure no classes clash by time. Like I said, it's a big hassle.

This semester, I was waitlisted for two classes. Most people in this situation, especially first years, freak out because they don't know what to do. Here is what you should do when this happens.

Keep Reading...Show less
a man and a woman sitting on the beach in front of the sunset

Whether you met your new love interest online, through mutual friends, or another way entirely, you'll definitely want to know what you're getting into. I mean, really, what's the point in entering a relationship with someone if you don't know whether or not you're compatible on a very basic level?

Consider these 21 questions to ask in the talking stage when getting to know that new guy or girl you just started talking to:

Keep Reading...Show less
Lifestyle

Challah vs. Easter Bread: A Delicious Dilemma

Is there really such a difference in Challah bread or Easter Bread?

30586
loaves of challah and easter bread stacked up aside each other, an abundance of food in baskets
StableDiffusion

Ever since I could remember, it was a treat to receive Easter Bread made by my grandmother. We would only have it once a year and the wait was excruciating. Now that my grandmother has gotten older, she has stopped baking a lot of her recipes that require a lot of hand usage--her traditional Italian baking means no machines. So for the past few years, I have missed enjoying my Easter Bread.

Keep Reading...Show less
Adulting

Unlocking Lake People's Secrets: 15 Must-Knows!

There's no other place you'd rather be in the summer.

954519
Group of joyful friends sitting in a boat
Haley Harvey

The people that spend their summers at the lake are a unique group of people.

Whether you grew up going to the lake, have only recently started going, or have only been once or twice, you know it takes a certain kind of person to be a lake person. To the long-time lake people, the lake holds a special place in your heart, no matter how dirty the water may look.

Keep Reading...Show less
Student Life

Top 10 Reasons My School Rocks!

Why I Chose a Small School Over a Big University.

174940
man in black long sleeve shirt and black pants walking on white concrete pathway

I was asked so many times why I wanted to go to a small school when a big university is so much better. Don't get me wrong, I'm sure a big university is great but I absolutely love going to a small school. I know that I miss out on big sporting events and having people actually know where it is. I can't even count how many times I've been asked where it is and I know they won't know so I just say "somewhere in the middle of Wisconsin." But, I get to know most people at my school and I know my professors very well. Not to mention, being able to walk to the other side of campus in 5 minutes at a casual walking pace. I am so happy I made the decision to go to school where I did. I love my school and these are just a few reasons why.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments