If you're a makeup fiend like me, then you know that Beauty Blender is the name of the game when it comes to applying an even makeup moment. A few weeks ago, the company started posting a lot about something called a “Power Couple" they planned on releasing. It came directly after their rows of the Sapphire Beauty Blender promotion, so everyone was caught off guard. No one really understood what was happening and there was so much commotion over the whole idea. The company posted promotion pictures nonstop until, on July 17, the Instagram followers got a huge hint!
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Beauty Blender posted a video with their release date and a sneak peek of what the product was going to be. People were getting even more excited to see what their match to their famous sponge was going to be. On July 18, however, TrendMood1, a social media account well known for revealing images of up and coming products about to be released by brands, posted this picture on their Twitter account.
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Now, to clarify, the lighting in this picture is very weird and orangey, but that doesn't stop the viewer from seeing that almost all 32 shades of the foundation are beige or orange. Last time I checked, there aren't any orange skinned people besides the President out there. So why is Beauty Blender making 95% of their foundation 50 shades of beige and the other 5% is all orange? This all started because makeup mogul Jeffree Star posted the picture on his own account and fueled the outrage.
https://twitter.com/JeffreeStar/status/10196416346...
A few other beauty gurus did comment, but Star was the one that started it all. Not to mention, he made a 31-minute video about the shades and the formula, which you can check out below if you really want to.
Since June 24, Beauty Blender and TrendMood1 have released these images of the foundations in better lighting and, as you can see, they still look very lackluster. The colors somehow look grey and in the nice lighting and the darker shades look even less like they're going to fit multiple different skin tones and there is still an orange shade. The swatches even look the same, so it'd be impossible for even the lightest of skin tones to find their perfect match, possibly.
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The problem with all this is that ever since Rihanna released her outstanding Fenty Beauty Pro Filt'r foundation line with shades for nearly every skin tone, the game was changed. Other brands tried hard (except for Tarte with their slacking Shape Tape shade range) to include everyone and some have succeeded while others have failed, but they tried. Beauty Blender tried and did not succeed. Their new foundation is 32 shades of the same thing over and over again. It's unfair because, according to users, the foundation has a great formula and not everyone will be able to use it, unfortunately.
Sure, everything is a learning process, but this is nothing new. There has never been only 3 shades and now the beauty community really needs to start understanding that there is a new standard today. We need to pick up the pace in making more foundation colors that can work for everyone, not just some.
