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These Gender-Neutral Makeup Brands Aren't Just Changing The Game, They're Making A New One

Whether you're doing full drag or just want to support them on Insta.

Neha Tandon

Jun 17, 2020

14670

These Gender-Neutral Makeup Brands Aren't Just Changing The Game, They're Making A New One

@kingkiahh

The second I started wearing makeup, I didn't just dot on a bit of concealer and lip gloss. I went straight to doing a full high-coverage foundation, concealer, eyeshadow, liner, and mascara. There may or may not have been a bit of a contour, too.

About a decade later, I now wear less makeup than I probably ever have, but I still follow all of my favorite beauty influencers and drag makeup artists on Instagram, lusting after the true art that they make out of the seemingly simple items we pass by in the aisles of Sephora and Ulta on a regular basis.

All genders have been embracing makeup for ages, but the mainstream beauty industry and mass industry giants have yet to catch up for the most part. That's where small businesses and boutique retailers championing inclusivity, the LGBTQ community, and gender neutrality in the vast beauty business.

One of the greatest things I love about the world of beauty is its ability to mirror cultural issues — these brands, below, are champions of social justice in the world of beauty.

Jecca Blac for one of the greatest contour palettes you'll ever use

@jeccablac

Milk Makeup for a vegan, cruelty-free skincare and makeup brand that'll look just as good on your vanity as it will on your skin

@milkmakeup

Fenty Beauty for a shade-inclusive foundation developed by Rihanna herself

@fentybeauty

CTZN Cosmetics for a lip shade catered to your exact skin tone

@ctzncosmetics

ASOS Face & Body for prices primed for a guilt-free spree

@asos_faceandbody

Fluide Beauty for a brand that stands as much for LGBTQ rights as it does for its gorgeous range of vibrant colors

@fluidebeauty

The Ordinary for a cruelty-free brand that's based in skincare science

@deciem

Illamasqua for a wide range of shades beloved by makeup artists and professionals

@illamasqua

Anastasia Beverly Hills for a brand beloved by "Ru Paul's Drag Race"

@anastasiabeverlyhills

Boy de Chanel for the most luxurious foundation you'll try — despite the name, its tagline is "beauty knows no gender"

@chanel.beauty

Odyssey may earn a portion of purchases made via links on this page.

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Recommended for you

These Gender-Neutral Makeup Brands Aren't Just Changing The Game, They're Making A New One

Whether you're doing full drag or just want to support them on Insta.

Subscribe to our Newsletter

It's mandatory to have these conversations.

1. What do you do for a living?

2. What's your favorite color?

3. Do you have any siblings?

4. What's your favorite television show?

5. When is your birthday?

6. What's your biggest goal in life?

7. If you had three wishes granted to you by a genie, what would they be?

8. What's your favorite childhood memory?

9. If you could change one thing about your life, what would it be?

10. Are you a cat or a dog person?

11. Do you believe in a religion or any sort of spiritual power?

12. If you could travel anywhere in the world, where would it be?

13. What is your ideal date night?

14. Who was/is your celebrity crush?

15. What's a good way to cheer you up if you're having a bad day?

16. Do you have any tattoos?

17. Can you describe yourself in three words?

18. What makes you the most nervous in life?

19. What's the best gift you have ever received?

20. What do you do to relax/have fun?

21. What are your priorities at this phase of your life?

Is there really such a difference in Challah bread or Easter Bread?

Ingredients

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There's no other place you'd rather be in the summer.

A bad day at the lake is still better than a good day not at the lake.

You know the best beaches and coves to go to.

You have no patience for the guy who can't back his trailer into the water right.

Doing the friendly wave to every boat you pass.

The cooler is always packed, mostly with beer.

Giving the idiot who goes 30 in a "No Wake Zone" a piece of your mind.

You have no problem with peeing in the water.

You know the frustration of getting your anchor stuck.

Watching in awe at the bigger, better boats that pass by.

Knowing any swimsuit that you own with white in it is best left for the pool or the ocean.

The momentary fear for your life as you get launched from the tube.

You're able to go to the restaurants by the water wearing minimal clothing.

Having unexpected problems with your boat.

Having a name for your boat unique to you and your life.

There's no better place you'd rather be in the summer.

Why I Chose a Small School Over a Big University.

1. My school is incredibly unique.

2. I am not just a number at my school.

3. I feel like I am contributing something to the community.

5. My professors know me and I feel that I can easily communicate with them.

6. The incredible people I've met

7. Opportunities

8. Students want to learn

9. Ability to join a sorority and have a house full of people I know I can talk to anytime I need to

10. I have figured out how I learn best because my school offers so many different ways of learning.

The basics of movies and pop culture pieces.

1. Jurassic Park

2. Princess Bride

3. Office Space

4. Sixteen Candles

5. Ferris Bueller's Day Off

6. Bill and Ted's Excellent Adventure

7. ​Absolutely Anything (Robin William's Last Movie)​

8. Mrs. Doubtfire

9. To Kill a Mockingbird

10. A Few Good Men

11. Good Will Hunting

12. Dead Poet’s Society

13. Wizard of Oz

14. The Shining

15. Silence of the Lambs

16. Jaws

17. Casablanca

18. Singin’ in the Rain

19. E.T. Extra Terrestrial

20. Zootopia (basically all things Disney, except frozen)

21. Alien

22. Gone With the Wind

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7. Absolutely Anything (Robin William's Last Movie)