Makeup is a large market, and quality is a big contender, as well as options. But, Kylie, well, she needs a lesson in marketing. Girl, honestly, sticking your name on something does not justify paying $360 for a set of brushes without a kabuki brush. Here's a comparison to show how awful this is.
1. e.l.f Cosmetics
If you haven't heard of this brand, look it up. It has fantastic prices, and I would recommend everything but the mascara. If it has worked for anyone, tell me. But their brushes do not shed and are high quality. Did I mention they are right on a budget, or even if you aren't? Yeah. Quality matters.
2. M.A.C
This brand is extremely popular and known for being good. Their brushes might be up in price individually, but the kits are reasonable. And that makes a difference. You see, the brand is considered high quality, which justifies price more than having a famous name.
3. NYX
While the prices may not be all that high, this is also a praised brand. Their sets are reasonably priced, and the packaging doesn't look cheap. I've also not seen any recalls on products on from them or scathing beauty guru reviews. So, yeah, they are doing better in the makeup brush game.
4. Morphe
I have seen someone ordering these first hand. The list was long. And, based off of the website, they are not only reasonable but have amazing bundles. In fact, many sets are already out of stock. The cases also look high quality. From a beginner in the makeup area, I can see why packaging matters. A case carries and protects the brushes, so, you know, it is apart of the price. If someone buys expensive stuff, well, it shouldn't look cheap.
5. Sephora
Do I have to say why this brand is killing it? No? Cool. It's Sephora. They are not only known but have excellent products. The brushes seem to be no exception.
6. High-quality paint brushes
Let me break this down: if an avid makeup user compares your products to a Windsor and Newton paintbrush, which runs from under twenty dollars to over eighty at most, then you have screwed up. No one should compare a paint brush to your brand. That's rule number one.
And, just to be clear, I'm not ripping her apart. She has not established herself as a luxury brand name yet. Thus, comparing herself to luxury brands is going to backfire, and has. It takes time, product control, and experience. Kylie seems smart, and like she knows her business, but the girl needs time to establish herself with the big dogs and needs to recheck her audience. It will work in her favor. Also, maybe test them more, just to see how it applies and if anything falls out.
The makeup industry is fierce. If someone can't change the quality and price to be realistic, as well as good, they won't last long. If you don't care about your customer, leave the industry.
