Women: 5 Tips for Starting a Successful Retail Business

Women: 5 Tips for Starting a Successful Retail Business

Even though a lot of business has shifted to online stores, you can still succeed in retail with an actual store.

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Tips for Starting a Successful Retail Business: A retail business can be any size and can sell just about anything; from cupcakes to prom gowns. If retailers and wholesalers expect to succeed, however, they need products that consumers want, as well as a great location, a strategy for success, loyal customers, and well-trained employees. No matter what type or size of retail business you are running, you need a good plan in place. Below are five tips to help you start your business off on the right foot.

1. Do Your Research (Then, Research Some More!)

I think it was Ben Franklin who said, "failing to plan is planning to fail."

Even if you think your product idea is the best, do your research. Before you launch your retail business, be sure that there is a need or want for your product in the market. See how the local competition is doing. Think of something that will make your shop unique from theirs, and expand on the market instead of just copying what others already have done. Target the right audience by understanding who is interested in your products, and gear your advertisements toward that group.

2. Create a Solid Business Plan

So, you thought of a million dollar idea while you were waiting in line at Starbucks? Now you need to take a deep breath and create a good business plan (how?) before you start. You need to declare goals and describe how you plan to achieve those goals. Your program should be detailed, covering all areas of the business, including employee training techniques, advertising strategies, funding options, and product lines. Knowing what you are going to do and how you are going to do it will put you on the right track and keep you there.

3. Have a Great Advertising Campaign

You may have the best product in town, but if people do not know you exist, your business will fail. You have to create a strong advertising campaign that will build your brand. Use online methods as well as offline techniques to get your brand recognized. Social media networks, websites, and search engine optimization are useful and affordable online techniques. Offline methods should include a good location, a clear and visible sign, and local advertising methods.

Also, don't forget low-tech and free methods of marketing. Even though you might be focusing a lot of your budget on online and print ads, don't forget old standbys like business cards which have survived the test of time! (You can find high-quality inexpensive ones online from companies like Moo.com and Vistaprint. Oh, and don't forget to use a coupon!)

4. Understand the Importance of Repeat Customers

Getting new customers can be expensive, so don't lose them! Keeping a customer is much more affordable than trying to obtain a new one, and repeat customers also tend to spend more money. Make sure you have high standards for customer service standards so that you can retain your current clients. Create incentive programs to keep them coming back to your shop; start a newsletter to stay in touch with them and inform them about new products or specials.

5. Train Your Employees Well

Don't you hate it when you walk into a store and some uninspired college kid is behind the counter texting?

Behind every great business are great employees. Take the time to hire only the most capable individuals, and then take the time to train them to your standards. Employee training is a huge part of your business's success. If you want to stay on track with your business plan, make sure you train your employees properly. Conduct monthly performance reviews and reward those who deserve it. Incentive programs for your employees can not only make them work harder, but also make your business more successful.

Every business needs a plan to succeed, including having the right steps in place and using the correct methods to reach your goals. Do not assume that having a good product will bring in the profits you need; there is much more to running a profitable business. Plan out your business's every move, and carefully carry out the steps you have created for a successful and profitable business.

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Somehow, I Ended Up With The Best Roommate Known To Man

I've truly been blessed.

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College can be a very stressful experience to prepare for. From orientation to selecting your classes for the semester, your responsibilities quickly pile up. On top of all that, you also have to find somebody who you will be sharing a room with for your first year of college.

After not sharing a room with my sister for several years, I was worried about going back to splitting a living space with someone else. Immediately after I finished submitting my application to finalize my commitment to Temple, the stress of finding a roommate sunk in. Rooms in the residential hall I wanted were filling up quickly, and I still didn't have a roommate.

I was trying to find a roommate, but everybody seemed to already have their living situation figured out. However, one day, I received a message from a girl named Tori. Little did I know, she would become my best friend. I saw her profile prior to on RoomSync, an app for finding roommates, so I was really excited when she messaged me.

We didn't meet until move-in day, which made me a little bit anxious, but right from the start, everything clicked. We have lots of similar interests and living standards. Even though our majors are totally different, hers being biology and mine is English, that didn't stop us from being friends and enjoy spending time with one another.

In just the first weekend, Tori discovered that I hadn't seen a lot of movies that I should have seen growing up. From that point on, she created a list of various movies, and every weekend we watched at least one movie together. I don't think she has shown me a movie that I haven't liked yet, and I'm so glad that we started this tradition.

On top of movies, Tori has also expanded my music taste, which is a very hard thing to do. I couldn't be happier that she introduced me to Dean Lewis and Noah Kahan and then persuaded me to go to their concert in October with her. In general, she has got me more into music and is increasing my knowledge about music overall.

As well as going to a concert together, we also recently went to see my favorite Youtubers when they came to Philly. When we found out that Cody Ko and Noel Miller were going on a comedy tour and coming to our city, we immediately planned to buy tickets. It was a night full of laughs, and I'm so happy I got to spend it with her.

Tori Ploesch

Having a random roommate who is also your best friend is rare. I've heard a lot of horror stories about random roommates, but I honestly can't picture not being friends with Tori. Along with being an amazing roommate, she is incredibly selfless and caring. Her focus is always on helping people, and I admire her for all the hard work she puts into everything she does.

Being surrounded by people in the College of Science and Technology, I know it isn't easy. Because I have a strong dislike of science, I give major props to Tori and her friends in CST. I'm so happy she is studying something she's truly passionate about and will love doing in her future career. Whenever I meet people that want to pursue a career in science or the medical field, I immediately give them immense credit. It's extremely difficult to take that career path, and I'm already excited for Tori and her ultimate success.

College is a time for making new friends that will last even after you stop going to school together. Even though I'm only in my second semester, I know I can trust Tori with anything, and she'll be there for me when I need her. I also know that she'll be 100% honest with me when I need guidance or advice.

I cannot even begin to express my gratitude to Tori for messaging me to room with her. My college experience has been incredibly positive thus far because she has been with me through it all. I'm extremely grateful for the way things worked out because I couldn't have asked for a kinder roomie.

Thank you, Tori, for not just being an incredible person and roommate, but my best friend as well.

P.S. I can't wait to bake with you in our apartment together next semester!

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5 Ways to Use Your Smartphone to Lose Weight + Get Fit

Your iPhone can be a great tool for diet and fitness, and many of the best features and apps are free! Here's how to use your smartphone to lose weight and get in shape

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Did you know that your new iPhone is more than a million times more powerful than all of NASA's computing power in 1969? You could definitely say that the smartphone is a giant leap for mankind.

You probably rely on your smartphone for dozens of things every day, but did you know your phone can be your health and fitness coach? Some modern devices come with health tools built-in, but there are hundreds of apps you can install to tailor it to your own needs. Smartphones could be the answer to the global problem of obesity and the rising level of diseases like diabetes.

The broad range of health and fitness apps available means you can use technology to achieve whatever goal you choose. For example, a running app can be used to train and prepare for a 5k or marathon. If you want to reduce your alcohol consumption or increase the amount of fruit and vegetables in your daily diet, there are apps that can help.

The following smartphone tools can improve your fitness and help you to lose weight, and most are free.

#1. Heart rate monitors

The free Health app on an iPhone offers a range of options and ways to monitor your fitness, including a heart rate monitor. For older devices and Android smartphones, there are apps available to track your heart rate and stress levels.

Heart rate apps work using the device's built-in camera and are a convenient way of taking a heart reading without the need for a fitness tracker or other equipment. Knowing your heart rate can help you to exercise at the correct level of intensity.

Best heart rate monitor app for iPhone / Android? Try Instant Heart Rate from Azumio. ($4.99 for iPhone, free for Android)

#2. Activity monitors

Monitoring your physical activity can be very helpful if you want to improve your fitness. An app like Google Fit can track the number of steps you take in a day and be used to track your progress to a goal. Most experts suggest a minimum of 10,000 steps a day. Tracking your activity levels and BMI can motivate you to find the time to exercise, and it's rewarding to see what you're achieving.

Best activity monitor app for iPhone / Android? Try Human Activity Tracker from Mapbox

#3. Exercise reminders

If you find it hard to build exercise into your daily routine, a nudge from your smartphone may be what you need. Google's (free) Calendar app can be used to set goals like 'Run 3 miles twice a week.'

The free app will suggest times of the day you can fit this in and remind you when it's time to put your shoes on. Some apps, like MapMyRun, offer the option to become part of a virtual community where you can encourage each other and share tips and ideas for sticking to your exercise plans.

Best free exercise reminder app for iPhone / Android? Try Johnson & Johnson's Official 7 Minute Workout

#4. Mindfulness apps

As well as helping to improve your physical fitness, there are smartphone apps focussing on mental well-being. Mindfulness has become very popular over the past couple of years, and an app is a great way to experiment with some of the techniques.

Your smartphone can take you through guided meditation exercises for improving well-being and aiding relaxation. Mindfulness apps can also help you to sleep better, and this, in turn, will improve your physical health and appetite for exercise.

Best mindfulness app for iPhone/ Android? Try Insight Timer for free, or Aura for a monthly ($7.99) or annual fee.

#5. Virtual personal trainers

If you lack the motivation to stick to an exercise program but can't afford a personal trainer, a virtual coach on your smartphone could be the answer. Basic versions are free, but for more advanced personal trainer apps charge a subscription fee.

They can suggest exercises to target different areas of the body, track your progress towards goals and even play music to keep you moving. Some apps also allow you to video conference with a real personal trainer and find local groups you can exercise with.

Weight Watchers now offers personal coaching that adds unlimited phone calls and text messages to your WW Digital subscription, but it will cost you more than FreeStyle (Online) only.

Best workout apps for iPhone or Android? Try MyFitnessPal, Map My Fitness, PEAR Personal Fitness Coach, or Workout Trainer from Skimble

Weight Loss & Fitness: Also Consider Wearing a Smartwatch

Smartwatches and other wearable devices like FitBit are taking fitness apps to the next level. Although I don't like watches and wearables for email or business-related use, they can be great for health and weight loss. Think about your current exercise goals and needs, and try some apps to see how they can help. (Just try not to lose them!)

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