$100m Deal To Go Exclusive
The Verge reported that Podcasting Mega-Star Joe Rogan was the main reason Spotify was reaching 200m podcast downloads a month in 2020. Joe Rogan, playing to a captive and exclusive audience on the Spotify platform. Spotify executives point out Rogan “stimulated new user additions, activated first time podcast listeners, and [has] driven favorable engagement trends, including vodcast consumption.”
Spotify bought the rights to Joe Rogan’s podcast in 2020 for $100 million, and full episodes became exclusively available on Spotify on September 1, 2020, but industry tracking metrics show that Rogan’s reach declined as a direct result of the exclusive deal. Observers in the industry think being open and everywhere is the key to reaching the best possible numbers of fans.
Friends not Fans or Followers
Back in 1996, Jovan Hutton Pulitzer (known as the one-word moniker Jovan back then) an internet technology pioneer set the media world on fire when he merged his television background, his new innovations in the new frontier of the internet with his radio program and shared with the world the concept of a “Triplecast”. Jovan’s’ triplecast forged the way for the likes of Don Imus and Howard Stern to put live tv cameras in their radio studios and a new way to consume radio was born.
Here we are 28 years later, and Pulitzer once again is using combination digital media to hammer traditional media networks. Back in 1999, as Pulitzer’s series went national, at one time one out of every two viewers in Dallas Fort Worth television market were watching “Jovan and his geek crew” teach the world how to use this new thing called the internet. Today, Pulitzer is back at it, and he is reconquering digital media with his new radio show, video podcast and traditional podcast called “Cut The CRAP” (CRAP being an acronym for Culture, Race and American Politics).
Culture, Race and American Politics
Culture, Race and American Politics Is the deadly combination destroying America which Pulitzer talks about in his daily 7 am and 7 pm (CST). The broadcast is plowing its way to the top of the podcasting charts recently showing up at #33 in Apple Podcast. There are over 1.2 million podcasts, podcasting in the United States. Globally there are over four million podcast and Pulitzer is topping the charts as being in the top 1% of all podcasts in the world. Our team asked Pulitzer what his secret to his success is and he answered (via email) “I just call it like it is. Facts and educational driven and as for my audience they are more like friends and not followers or fans. We all gather 2 to 3 times a day (Pulitzer generates on average 4 hours of original content everyday 7 days a week) and we are friends talking about what matters to us, how it effects our children and grandchildren, but mostly we call out the CRAP which is going on around us. When culture, race and American politics combine it becomes a toxic mixture which is leading to the slow secular suicide of the greatest nation on the planet.
Pulitzer is heavily shadow banned and muted under the current Social Media suppression of free speech culture, yet even with this suppression each of Pulitzer’s broadcast reach an estimated 1.93m concerned citizens. Jovan uses the hashtags #JovanHuttonPulitzer and #CutTheCrapShow and his radio station group is RealTalk 93.3 FM in most markets.
