The concept of fashion has played a huge role in how billions of people express themselves, therefore contributing highly to one's self-identification. Although this often serves as a beneficial means by which humans communicate with one another and better understand their own persona, there can be many negative consequences regarding some underlying issues within the industry, particularly when it comes to fashion for little girls.

There are countless clothing brands that specialize in designing clothes for little girls with the intent to make them look darling and endearing. However, they often do so by mimicking trends principally meant for adult women. This age appropriation wrongfully sexualizes young girls.

The idea that little girls who wear these 'fashionable' clothes are seen as cute and trendy by society is problematic in the sense that it equates their physical attractiveness to sexiness and overly emphasizes the importance of being physically attractive. This sets them up for a future of issues regarding cognitive functioning, physical and mental health, sexuality, and attitudes and beliefs, as stated by the Report of the APA Task Force on the Sexualization of Girls.