How to Start a Successful Instagram
Start writing a post
Adulting

How to Start a Successful Instagram

4 Strategies to Becoming Popular on Instagram

204
How to Start a Successful Instagram
Pixabay

Instagram has been all the rage for the past couple of years. Girls in flowing dresses walking among palm trees, beautiful stacks of pancakes and organic smoothies come at us with every refresh of the page. I'm sure most of us have thought of starting an Instagram account for business purposes at least once or twice.

From photo curating to trends in content marketing, here are some of the winning strategies you can use in order to get up and running on Instagram:

Curate photos, don't just post randomly

One major mistake Instagrammers do right off the bat is trying to get all the cool photos out there. Why is this a bad move?

Think of your Instagram page as an album or a wall in a gallery - the images have to go well together. If you post three landscape shots in a row edited in earthy tones but then slap on a black and white portrait, the whole thing gets ruined.

Make your posts compatible with each other. The best tip here is to choose one filer and edit everything with it.

image via Jeremy Levin

Sticking to one genre of photography helps as well. You've got landscape, travel, urban, food, portrait, and fitness. These are the trends and while they work for many people, the key is to stick to only one of them.

Think of yourself as a curator, not just a media scheduler.

Find out when to post

If you're looking to do business through your Instagram or just gain popularity, get a business account. This will give you statistics on where your followers come from and what times are best for posting according to their timezone.

It makes sense - if you post a photo at 3 pm London time but your followers are asleep in New York, you'll engagement will plummet.

At the end of the day, great content is useless if it's not exposed to the right audience.

Know your audience

This goes together with the previous point - know who your audience is. Once again, Instagram analytics will tell you whether the better part of your followers is comprised of men or women and how old they are.

If you've got only 13% male audience aged 30 - 50, there's really no point of posting photos of cars since the other 87% of your followers would be female and wanting to see more fashion.

Thanks to this information, you'll become more efficient in producing material as it will take all the doubt out of the process.

Learn about content marketing and follow the trends

While it may not be obvious why content marketing is important for an Instagrammer who wants to be popular, the idea is quite simple.

Content marketing is essentially producing material (photos, articles) that will get the attention of an audience.

image via Kaboompics

It's always a good idea to have a blog to back up your Instagram page. While you can post super long captions and tell stories, most people come to this platform expecting to spend 2 seconds looking at a nice photo and move on.

Knowing the practices in content marketing will be a huge boost to your brand and will separate you from other accounts who rely only on images.

There you have it - 4 essential practices for creating a successful Instagram. Now get out there and have fun with it!

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
houses under green sky
Photo by Alev Takil on Unsplash

Small towns certainly have their pros and cons. Many people who grow up in small towns find themselves counting the days until they get to escape their roots and plant new ones in bigger, "better" places. And that's fine. I'd be lying if I said I hadn't thought those same thoughts before too. We all have, but they say it's important to remember where you came from. When I think about where I come from, I can't help having an overwhelming feeling of gratitude for my roots. Being from a small town has taught me so many important lessons that I will carry with me for the rest of my life.

Keep Reading...Show less
​a woman sitting at a table having a coffee
nappy.co

I can't say "thank you" enough to express how grateful I am for you coming into my life. You have made such a huge impact on my life. I would not be the person I am today without you and I know that you will keep inspiring me to become an even better version of myself.

Keep Reading...Show less
Student Life

Waitlisted for a College Class? Here's What to Do!

Dealing with the inevitable realities of college life.

90050
college students waiting in a long line in the hallway
StableDiffusion

Course registration at college can be a big hassle and is almost never talked about. Classes you want to take fill up before you get a chance to register. You might change your mind about a class you want to take and must struggle to find another class to fit in the same time period. You also have to make sure no classes clash by time. Like I said, it's a big hassle.

This semester, I was waitlisted for two classes. Most people in this situation, especially first years, freak out because they don't know what to do. Here is what you should do when this happens.

Keep Reading...Show less
a man and a woman sitting on the beach in front of the sunset

Whether you met your new love interest online, through mutual friends, or another way entirely, you'll definitely want to know what you're getting into. I mean, really, what's the point in entering a relationship with someone if you don't know whether or not you're compatible on a very basic level?

Consider these 21 questions to ask in the talking stage when getting to know that new guy or girl you just started talking to:

Keep Reading...Show less
Lifestyle

Challah vs. Easter Bread: A Delicious Dilemma

Is there really such a difference in Challah bread or Easter Bread?

62200
loaves of challah and easter bread stacked up aside each other, an abundance of food in baskets
StableDiffusion

Ever since I could remember, it was a treat to receive Easter Bread made by my grandmother. We would only have it once a year and the wait was excruciating. Now that my grandmother has gotten older, she has stopped baking a lot of her recipes that require a lot of hand usage--her traditional Italian baking means no machines. So for the past few years, I have missed enjoying my Easter Bread.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments