No, Millennials Are NOT To Blame For The Shut Down Of Toys R Us

No, Millennials Are NOT To Blame For The Shut Down Of Toys R Us

It's time to realize that times are changing for the better of the consumer.
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Macy's closing 68 stores in 2017 along with Abercrombie & Fitch with 30 stores. Foot Locker is said to be closing 110 stores and Banana Republic will be closing 200 stores this year in 2018. The world of retail is changing, and people are freaking out because it seems that these stores have failed.

The only thing that ticks me off is that there are headlines saying that companies are blaming millennials. Applebee's was the first that I saw in conjunction to headlines pertaining millennials are to blame, closing 135+ stores. Just last week, Toys R Us has announced they are officially shutting down their stores as well, in an amount that exceeds over 700 stores. And they blamed millennials for not having [enough] kids sooner.

No, millennials are not to blame. You did not adapt to the changing of the online marketplace. Don't blame Amazon either. Blame yourself for not keeping up with the times, and catering to the new era of everything being convenient for the buyer. You should have curated a new platform for online ordering in competition with Amazon and the other online retailers.

You also had the most ridiculous prices, in my opinion. Sure, there were many sales I found during the holidays for my little brother, but that's the only time you really made any sales. Think about throughout the whole year, where toys are gifted as birthday presents and other major holidays that could have easily been marketed to our crazy world of consumerism for kids. You have so much competition with other retailers, and lacking in your online marketplace puts you under leverage of other retailers already.

Another thing, sure you can blame millennials for being the top creators and pushers of social media, but it has benefit people of all ages. We were the ones to push it and make it a thing, but everyone uses it. So why weren't you on social media enough? Like with Progressive insurance... I was impressed when I saw Flow on Instagram with media that fit my iPhone screen and was respectful of the platform by "speaking to us" on our phones.

With the downfall of cable TV, you should have realized that there were other routes to channel your business. Kids TV stations were the only platforms where you showcased new toys on commercials. Did you know, that kids watch YouTube videos of other kids opening toys is the new thing? They know how to surf YouTube before tying their shoes now.

"Millennials not having kids sooner are to blame". That's hilarious. Kids these days are following their parent's footsteps of thinking "less is better". My generation has seen first hand the changing trends of the growth of these retail stores that are now plummeting, to enjoying and trying to be minimalistic as we get older.

You have the market where luxury items are wanted because it's quality over quantity, but also the same market is after cheap clothing because trends are always changing and clothes can be donated without regret because they didn't pay too much for them. I'm not surprised at all the retail stores that are closing down because they are overpriced and the quality does not sell secondhand well. These days, people would rather spend their money on experiences instead of things they feel ripped off on.

My prediction is that Forever21, Target, and other low-end retailers will be the top clothing retailer for swimwear and trendy clothing while other retailers struggle with pushing out as many promotions and sales to gain traffic through their door. Online shops of these retailers will have more sales and promotions because they are in competition with major online marketplaces like Amazon to switch tabs on back and forth. I also feel like we will see a downfall in more franchise restaurants because people are beginning to stray to authentic food as a healthier option. Sorry Toys R Us, you were differentiated among these retail stores but you have failed on your own.

It's time to realize things are changing for the better of the consumer.

Cover Image Credit: wikimedia commons

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8 Things You Need To Know About Selling On Redbubble

Everyone buys their stickers from Redbubble, but have you ever wanted to be the one making them?
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As someone who loves to fool around in Photoshop and Illustrator, I saw Redbubble as a chance to flex my skills as a graphic designer. The massive popularity of them provided me with an opportunity to make a little money on the side doing something I not only enjoyed but could do when the mood struck me. It seemed like a win-win, but there were a few things I wish I knew before I started making stickers.

1. Don't expect to be rolling in dough.

It took a month and maybe 10 different designs before I sold any of my stickers. I joined in October of 2017, and I have sold about 20 stickers.

2. Redbubble stickers are expensive for a reason.

At this point, I have sold about 20 stickers which may seem like a lot, until you find out how much I make per sticker. The artist sets how much they make after Redbubble’s share, so artists can set it as low as 0% profit (which means the sticker sells for $2.29).

3. Buying 10 and getting 50% off is great when you're the one buying the stickers...

...but it sucks when you’re the one selling them. I make an average of 20% per sticker, so when you buy my $2.75 sticker for $1.38, I only make 23¢.

4. Make things you would buy.

If there’s something you want to buy, but it doesn’t exist, make it. Keep in mind as well that if you wouldn't buy it, odds are that not too many other people would.

5. Try to offer variations.

You might make a design in blue and love it, but consider offering it in different colors. Someone might love the design but hate the color.

6. Make your designs as versatile as possible.

Redbubble is primarily known for its stickers, but your designs can be put on anything from a poster to a wall clock. Take advantage of that because more expensive items mean you make more for the same design when they sell.

7. Keywords are KEY.

You want your designs to be as visible as possible, so take advantage of all the tools they give you. Try to tag your design with anything that might relate to it; you want it to pop up in as many tags as possible.

8. Do your research.

If you are interested in making something, search one of the keywords and see how many results there are for it. Sometimes there is a need, and you can fill it.

I have enjoyed my time on Redbubble nonetheless, and I recommend it to anyone who likes to design or draw. It’s certainly not a good way to get rich quick, but I enjoy it. Every time someone purchases one of my stickers, I feel this rush of pride in knowing someone liked something that I designed. That's a big reason why I continue to put designs on Redbubble.



Cover Image Credit: Meagan McDowell

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Dave Ramsey, Thank You For Sharing Your Money Tips And Knowledge With The Rest Of Us

From just starting your program and being only on baby step one I have realized many things.

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Ever since starting college I have always had that thought in the back of my head about how am I going to pay off my student debt after getting out of college. This is probably a thought that every student has when they attend college and they know that after they receive their education that they are out in the real world where they have payments to make every month and probably be in debt for most of their life. But after watching your podcast and following your Instagram and seeing all these people paying off hundreds of thousands of dollars in a couple of months is very inspirational.

Paid off student debtDave Ramsey Instagram

From just starting your program and being only on baby step one I have realized many things. One, I spend money on a lot of things that I don't need but never realized until I started tracking my spending to make a budget. Two, saving a thousand dollar before actually tackling your debt is a great task as it shows that if you can save a thousand you can find a way to pay off your debt then. Though it does seem like a long process that doesn't seem possible till you finally hit the triple-digit mark. Three, you don't actually need a credit card in life because you will actually have money you can spend instead. Though I am still wondering how exactly this would work later on with wanting to buy homes and cars.

But overall thank you for sharing your story and knowledge about money and your experiences so others can learn and do better with theirs. So let's all be weird and not broke as you like to say.

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