Korean Beauty Products in Our Market
Start writing a post

Korean Beauty Products in Our Market

What explains their sudden demand and prevalence?

Korean Beauty Products in Our Market

A few weeks ago, my best friend asked me a surprisingly serious question that warranted some pondering and reflection (we both know we are never serious). While discussing the makeup I use, she asked, “So many of my friends and people I know use Korean beauty products, but none of them are Korean. There’s also that BuzzFeed video that tested those products. You’re Korean; why do you think they're so popular?” Being the incredibly blessed intellectual and critical thinker I am, I decided to enlighten her with my answer.

“Uhh, not sure.”

Quite the intellectual I am.

To my defense, I never really thought about Korean products being so prevalent. I’m a Korean-American! I’m constantly being surrounded by Korean culture so I didn’t even notice the growth of Korean makeup. I never really thought about what Korean products were like to Americans but now that my friend brought up the question, I started to change my perspective. Although there is no clear, singular explanation, I determined several factors.

1. Increased exposure from celebrities

In America, it is common to see celebrities endorse a product or be in an advertisement. Korean celebrities are much more involved, however. In almost all advertisements, Korean celebrities are used because they are seen as representatives of contemporary culture with powerful influence. K-Pop groups and actors are especially sought after by renowned makeup companies such as TheFaceShop and Laneige. Considering how Korean drama and K-Pop became insanely popular in America, it is expected that fans would be exposed to Korean makeup.

2. A different definition of beauty

In America, we have tanning beds, bronzers, and all other products to give us beautiful sun-kissed skin. We associate being tan with being healthy and well-off. Koreans don’t agree with us. If they ever saw our tanning stations, they would stare at us like

In Korea, having pale and smooth skin is incredibly important because skin care is the most fundamental step to being beautiful. Korean skin tends to burn easier in the sunlight, leading to premature aging and wrinkling. In response to this, makeup companies have developed many products and care regimes that cleanse and moisturize the skin. This is rather different from American skin care that is known to be harsh and drying. This different approach to beauty have made Korean products quite popular.

3. Novel ingredients and applications

In this video, the new products caused a lot of confusion. Eyelid gloss. Lip tint. There are many more weird products here.

Sure, some of the ingredients may make it difficult to want to try them, but the novelty and the strangeness have made many consumers think “F*** it. I’ll try that!”. Implementing these nontraditional ingredients or methods is also why the products have shown to be as or even more effective than their conventional competitors.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Student Life

Top 10 Reasons My School Rocks!

Why I Chose a Small School Over a Big University.

man in black long sleeve shirt and black pants walking on white concrete pathway

I was asked so many times why I wanted to go to a small school when a big university is so much better. Don't get me wrong, I'm sure a big university is great but I absolutely love going to a small school. I know that I miss out on big sporting events and having people actually know where it is. I can't even count how many times I've been asked where it is and I know they won't know so I just say "somewhere in the middle of Wisconsin." But, I get to know most people at my school and I know my professors very well. Not to mention, being able to walk to the other side of campus in 5 minutes at a casual walking pace. I am so happy I made the decision to go to school where I did. I love my school and these are just a few reasons why.

Keep Reading...Show less
Lots of people sat on the cinema wearing 3D glasses

Ever wonder what your friend meant when they started babbling about you taking their stapler? Or how whenever you ask your friend for a favor they respond with "As You Wish?" Are you looking for new and creative ways to insult your friends?

Well, look no further. Here is a list of 70 of the most quotable movies of all time. Here you will find answers to your questions along with a multitude of other things such as; new insults for your friends, interesting characters, fantastic story lines, and of course quotes to log into your mind for future use.

Keep Reading...Show less
New Year Resolutions

It's 2024! You drank champagne, you wore funny glasses, and you watched the ball drop as you sang the night away with your best friends and family. What comes next you may ask? Sadly you will have to return to the real world full of work and school and paying bills. "Ah! But I have my New Year's Resolutions!"- you may say. But most of them are 100% complete cliches that you won't hold on to. Here is a list of those things you hear all around the world.

Keep Reading...Show less

The Ultimate Birthday: Unveiling the Perfect Day to Celebrate!

Let's be real, the day your birthday falls on could really make or break it.

​different color birthday candles on a cake
Blacksburg Children's Museum

You heard it here first: birthdays in college are some of the best days of your four years. For one day annually, you get to forget about your identity as a stressed, broke, and overworked student, and take the time to celebrate. You can throw your responsibilities for a day, use your one skip in that class you hate, receive kind cards and gifts from loved ones and just enjoy yourself.

Keep Reading...Show less

Unleash Inspiration: 15 Relatable Disney Lyrics!

Leave it to Disney to write lyrics that kids of all ages can relate to.

The 15 most inspiring Disney songs

Disney songs are some of the most relatable and inspiring songs not only because of the lovable characters who sing them, but also because of their well-written song lyrics. While some lyrics make more sense with knowledge of the movie's story line that they were written for, other Disney lyrics are very relatable and inspiring for any listener.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments