As Trump Grabs For Our Reproductive Rights, The 'Uber For Birth Control' Fights Back

As Trump Grabs For Our Reproductive Rights, The 'Uber For Birth Control' Fights Back

This app could have revolutionary potential in the ongoing battle for women's healthcare rights.
66
views

The morning of November 9th, millions of women across the country panicked.

"There was a very real fear that we could lose everything," Carter O'Brien, college student, shares. "My mom called and told me to go ahead and get an IUD. I just wanted to be safe because I had no idea what was going to happen once Trump was president."

With Trump's promises to repeal the Affordable Care Act accompanied by his earnestly pro-life agenda, the future of women's health care felt uncertain. It didn't take long for the panic to hit social media.

Post-election panic also hit another place- the doctor's office.

“The morning after the election we had an immediate uptick in calls from women who were concerned about the election,” says Gretchen Borchelt, the vice president for reproductive rights and health at the National Women’s Law Center, which manages a birth control hotline. “They didn’t know if they were going to lose coverage, whether they should go out and get an IUD.”

Many women are now on the hunt for a reversible birth control that could last the duration of a Trump presidency. IUDs, a form of birth control implant which can last up to 4 years, are the most sought-after choice.

Ballpark price of an IUD? $600 to $1000.

O'Brien says, "That's an expense most college students just didn't plan for."

So how can we feel safely assured that we can access birth control in a world where we still can't buy it over-the-counter?

Enter Nurx (pronounced 'New RX'): the new contraceptive app that could be the future of birth control.

And they've got a pointed statement to make to Donald Trump.

Sometimes described as the "Uber for birth control," the Nurx app allows users to order birth control in hours, from your phone, with no doctor's appointment. Your birth control is then delivered straight to your door, usually within 24 hours. For patients with health insurance, the service is free or the cost of a copay; for those with no insurance, the app offers a number of low-cost generic options.

To use Nurx, you select your preferred brand of birth control, answer a few questions, and enter your insurance and shipping information. A doctor will review your submission, write a prescription, and voila: your birth control is on its way.




The app could be a game-changer in a new era of under-insured women.

Nurx hopes to expand women's access to birth control in the long term, but they've been especially responsive to the post-election panic.
Not only are they making birth control easier to access, but now they're giving it away for free- and in the name of Donald Trump.

The startup company has launched several promotions inspired by the new president: free birth control with promo codes "donaldtrump" or "tinyhands." Other campaign taglines have included "Nasty Woman" and "Alternative Facts." The founders of Nurx are cheeky- and vocal.

“We at Nurx will continue to serve as a low-cost option for women. Since December, we have also made birth control free," co-founder and CEO Hans Gangeskar assures women.

Birth control is free (with insurance) through Nurx even after the promotion is over. Those without insurance can get birth control through the app for as low as $15 per month. The app also delivers HIV-prevention medication.



But Nurx could be important for reasons beyond its convenience and marketability. What looks like just a trendy app could actually be a revolutionary bombshell in the ongoing battle for women's healthcare rights. The model itself could change the game of birth control access forever.

"Nurx, which prescribes birth control online and mails it to users, isn’t a boutique service for busy urbanites," writes Technology Review's Julia Sklar. "It just might be a key player in blowing birth-control access wide open, especially as women’s reproductive health becomes increasingly politicized in the U.S."

"It’s especially beneficial for women in health-care 'deserts' who don’t live near physicians or pharmacies, disabled women who may find it hard to access the physicians and pharmacies they do live near, and working women who can’t afford to take time off to visit a prescribing doctor."

For most of history, birth control access was the luxury of upper class white women. Reproductive freedom was segregated along strict racial and economic lines. Middle class women had access to birth control. Poor women's didn't. White women had access to birth control. Many Black, Hispanic, and Native American women didn't.

Thanks to efforts from Planned Parenthood and other reproductive advocates, this has changed in recent years- but it hasn't changed entirely. Minority and poor women still are significantly less likely to have regular access to a doctor. Working-class women are also far less likely to have time to go to the doctor. When they do have time, they often lack money or support.

Birth control access remains an issue of race, class, and reproductive freedom. It is a vital resource that has been historically closed off to many women, and restricted to those with certain economic and social privileges. Now imagine if, with Nurx, that suddenly wasn't true.

While the app itself may not single-handedly defy the constraints of privilege, the concept could be a model for future technologies. An app that helps humans meet their needs while also circumventing the class restrictions of capitalism has a lot of promise for creating a better world.

The creators of Nurx are embracing their role in the revolution. They see the void in modern healthcare, and they want to use creativity to fill it.

"Women should not have to jump through unnecessary hoops just to access birth control," says Dr. Jessica Knox, Nurx's Medical Director. "With our app, we’re making birth control more accessible than ever."

“Women should be able to access birth control on their own terms,” says Co-founder Dr. Edvard Engesaeth.

Birth control access remains an issue of race, class, and reproductive freedom. It is a vital resource that has been historically closed off to many women, and restricted to those with certain economic and social privileges. Now imagine if, with Nurx, that suddenly wasn't true.

We certainly agree, and this sounds like an excellent start.

Cover Image Credit: Vice Broadly Images

Popular Right Now

I'm The Girl Who'd Rather Raise A Family Than A Feminist Protest Sign

You raise your protest picket signs and I’ll raise my white picket fence.
463896
views

Social Media feeds are constantly filled with quotes on women's rights, protests with mobs of women, and an array of cleverly worded picket signs.

Good for them, standing up for their beliefs and opinions. Will I be joining my tight-knit family of the same gender?

Nope, no thank you.

Don't get me wrong, I am not going to be oblivious to my history and the advancements that women have fought to achieve. I am aware that the strides made by many women before me have provided us with voting rights, a voice, equality, and equal pay in the workforce.

SEE ALSO: To The Girl Who Would Rather Raise A Family Than A Feminist Protest Sign

For that, I am deeply thankful. But at this day in age, I know more female managers in the workforce than male. I know more women in business than men. I know more female students in STEM programs than male students. So what’s with all the hype? We are girl bosses, we can run the world, we don’t need to fight the system anymore.

Please stop.

Because it is insulting to the rest of us girls who are okay with being homemakers, wives, or stay-at-home moms. It's dividing our sisterhood, and it needs to stop.

All these protests and strong statements make us feel like now we HAVE to obtain a power position in our career. It's our rightful duty to our sisters. And if we do not, we are a disappointment to the gender and it makes us look weak.

Weak to the point where I feel ashamed to say to a friend “I want to be a stay at home mom someday.” Then have them look at me like I must have been brain-washed by a man because that can be the only explanation. I'm tired of feeling belittled for being a traditionalist.

Why?

Because why should I feel bad for wanting to create a comfortable home for my future family, cooking for my husband, being a soccer mom, keeping my house tidy? Because honestly, I cannot wait.

I will have no problem taking my future husband’s last name, and following his lead.

The Bible appoints men to be the head of a family, and for wives to submit to their husbands. (This can be interpreted in so many ways, so don't get your panties in a bunch at the word “submit”). God specifically made women to be gentle and caring, and we should not be afraid to embrace that. God created men to be leaders with the strength to carry the weight of a family.

However, in no way does this mean that the roles cannot be flipped. If you want to take on the responsibility, by all means, you go girl. But for me personally? I'm sensitive, I cry during horror movies, I'm afraid of basements and dark rooms. I, in no way, am strong enough to take on the tasks that men have been appointed to. And I'm okay with that.

So please, let me look forward to baking cookies for bake sales and driving a mom car.

And I'll support you in your endeavors and climb to the top of the corporate ladder. It doesn't matter what side you are on as long as we support each other, because we all need some girl power.

Cover Image Credit: Unsplash

Related Content

Connect with a generation
of new voices.

We are students, thinkers, influencers, and communities sharing our ideas with the world. Join our platform to create and discover content that actually matters to you.

Learn more Start Creating

The Gillette Controversy: Should Companies Share Their Views?

"We Believe: The Best Men Can Be" by Gillette is about creating a conversation, whether you agree with the commercial or not.

205
views


We Believe: The Best Men Can Be | Gillette (Short Film) www.youtube.com

January 13, 2019, Gillette released a commercial that takes a new focus on their tagline "The Best a Man Can Get." The commercial weighs in on the Me Too movement and showcases different moments of toxic masculinity.

These moments include boys bullying another boy through cyberbullying, two young boys beating each other up while fathers are watching them saying that "boys will be boys", a set of a 1950s sitcom where a man grabs his maids butt to which the audience is encouraged to applause and laugh at his act, and a businessman laughing at his female colleague's statement and then says to the other male colleagues, "What I actually think she means…"

A voiceover in the ad says, "Is this the best a man can get? Is it? We can't hide from it, it's been going on far too long. We can't laugh it off, making the same old excuses. But something finally changed [implying the Me Too movement and people speaking up], and there will be no going back..."

The commercial then shifts to showing a man stepping in when another man tells a woman to smile, when a man stops another man from following a woman down the street, and video clips of men stopping fights and having two boys shake hands, as well as a father encouraging his daughter to say she is strong. There is also a moment when a father from the "boys will be boys" scene tells those kids fighting, "This is not how we treat each other."

The voiceover continues with "...Because we…We believe in the best in men. To say the right thing. To act the right way. Some already are, in ways big and small. But 'some' is not enough. Because the boys watching today will be the men of tomorrow."

This commercial sparked controversy with people saying that not all men show toxic masculinity, many people saying that this commercial is anti-male, and people saying they will now boycott Gillette and their partner company. Whereas others are praising the commercial with many saying that, if you're offended by this commercial, then that is why it was made.

But regardless of what you think of the commercial as a whole, the big topic of discussion is whether or not it is okay if companies should be political and put their two cents in through marketing.

I say yes.

I believe it is very okay for companies to express their thoughts and concerns about political and social issues through marketing. When the Me Too movement first came into the light, many people wanted Hollywood to stay out of politics/social issues. The public did not want to hear about the sexual harassment allegations throughout Hollywood, however, because of these celebrities bringing light to this issue more and more people, celebrity or not, are coming forward and speaking their truths.

More and more people are realizing the signs of harassment and speaking up before it can get worse. Society is more aware of these social issues because people with a platform are talking about it. Unfortunately, many people still do not want to listen to people with platforms, but having the conversation is important, so how else can we keep the conversation going?

That is where commercial and other forms of advertisements can come in. The commercial did exactly what it intended to do: to create a conversation. Talk shows like "The View" or "The Talk" are talking about, news outlets are talking about it, people on YouTube are talking about it, and here I am writing an Odyssey article related to the topic.

The commercial created conversation. It got people thinking about and discussing their concerns, their feelings about the idea of toxic masculinity, as well as how this commercial could or could not be the new wave of change. It is important to have conversations, as it is the only way for things to change and for people to see that how things used to be are not the way they should be now.

Related Content

Facebook Comments