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How to Choose the Perfect Logo Color PaletteThe selection of a color scheme is one of the crucial choices people make during their branding initiatives. While adopting a color scheme may appear straightforward, doing so will help you give your business or organization a consistent, compelling personality.
Choose 3-5 ColorsAfter understanding the goals of your brand and the emotions different colors evoke, you have to focus on selecting 3-5 colors that will evoke the intended feelings. Avoid choosing more than five colors because they will overwhelm your target audiences each time they look at your brand logo or website. Also, ensure that the color palette consists of a base color, 1-3 accent colors, and a neutral color.
- Choosing the Base ColorThe base color you select should reflect the personality traits of your brand and appeal to your target audience. All other colors will have to match the base.
- Choosing the Accent ColorsAccents are the colors you will use to complete your base color. The colors have to match your base color, express the personality of your brand, and appeal to your target audience.
- Choose the NeutralWhite, gray, beige, and off-white work best as neutral colors. You can also use black as a neutral but ensure that it does not dominate the color palette.