Some of the biggest brands in Australia, including Woolworths, Coles, and Bunnings, have very successful brand identities and images. Woolworths, for one, had to go big on their rebranding and logo designs to produce the achievements they have made over the years.

A good design for your brand is great! A great design is quintessential in setting your business above the pile. Most times, it's the difference between a mediocre few thousand and upwards of AU $ 10 million in business revenue.

If your business hasn't stood out as a top brand or lacks the traction and conversion you seek, you might want to understand how to optimise your lead generation through creative design and branding. Instead of being relegated to little or no visibility and a few site clicks, you can transform your company's image to leave your competition in the dust.

Indeed Building a brand is a lot more than what meets the eye, and beneath the visual effects of an exciting social media graphic design is a keen knowledge of the elements that contribute to a brand's image; identity, design style, values, etc. Here to help your business thrive is BrandVillage.

This Melbourne-based branding agency specialises in logo and website design with a mission to help individuals and businesses alike develop profitable ventures through the elements of branding and brand identity.

Schedule your call with the experts at 0406 856 882 to learn more.

If your business is one of the top 40 brands in the country, congratulations on that, but most likely, you're trying to rise above the tides and carve a niche for your business.

This article explains some key elements in your branding strategy required to elevate your brand perception and give you the desired results.

Building Blocks of a Profitable Brand Name

●Brand Consistency

Consistency is highly determinant in creating a strong brand name. Your brand's actions, deliverables (in services or goods) and proposition made to customers should all be exact. It can be very upsetting for customers when promises or expectations are not met, and you risk the dreadful loss of your clientele to competition; who would be most happy to retain them?

To ensure your revenue doesn't take such a bad hit, you must consider how your brand is represented in every facet of your company. To get the best results, every brand must possess these three ongoing workstreams in its action plan;

1.Communication

Imagine having content on your website that is completely different from on Facebook or Instagram. Of course, that's one simple way to divert potential leads through the exit door.

The channels through which you communicate and your (prospective) customers interact should be consistent and harmonious. Customers would become confused if your various outlets appear disjointed, and your brand would become less reliable and competent.

2.Culture

Your brand goes beyond its visual identity; it is also defined by the values shared within the company (employers and workers). Quite simply, the culture of a brand is a company's DNA. It is the internal expression of a brand, rooted in how a business thinks and acts about customer interaction and much more.

Although non-tangible, your brand culture is integral to your business, echoed by your brand name and identity. It aligns your team with the company’s vision and facilitates consistency in business output.

3.Experience

Every interaction with a customer online, on the phone, or in a face-to-face meeting presents some experience for you and, more importantly, the customers.

Interestingly, a client's experience goes beyond the superficial outlook of a business into the organic feeling they had on interaction with a service and thus can not be manipulated. How your company impresses its customer base is essential to each business brand. That enables you to build customer retention and brand loyalty in the long term.

●Brand Identity

Your brand identity is what your clients associate your brand with. Sometimes it could be in tandem with what you intend your business represents. Most of it is physically displayed and communicated, as it appeals to the senses. It is what your clients can perceive from sight or looks, hear, smell, etc. It includes your company name, logo, tagline, colours, fonts, graphics, and images. It distinguishes your company from the never-ending field of rivals and reveals to your clients who you are and what they may anticipate from dealing with you uniquely.

If you want your business to be viewed favourably, you must nail your brand identity and create images representing you to your audience. It increases the chances that your clients remember who you are, feels more confident about your brand, make a decision, pays a premium, or even become loyal to your brand.

An easy way to kick things off is by creating or updating your name and logo. You should consider making them simple, memorable, enduring and versatile. Needless to say, they must be ownable and protected (clearly yours and only yours).

Consider A Specialist

A brand strategist is proficient in illustrating designs and recommendations for a holistic approach to creating a business/brand identity for various outfits.

Regardless of the agency you wish to hire, it is very useful to solicit the expertise of a competent agency that can provide complete solutions for your business goals.

Brandvillage is a one-call place for all your branding needs. If you're lucky to work with them on your design projects, they also provide clients with full copyright and brand guidelines to reduce costs on future projects.

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