Musical artists Rich Brian, Joji, Higher Brothers, and NIKI, have been in the spotlight in various media channels such as Spotify, Billboard, GQ, Genius, and more. These popular artists are under a media company called 88Rising, and they are helping to change the scene in the media world. Here's why.
88Rising is a mass media company founded by Sean Miyashiro and is considered a "hybrid management" company that is considered a record label, video production, and marketing company. The company primarily focuses on Asian American artists who release their work in the United States, but of course, they also consider their work to be noticed all over the world. This is what makes 88Rising a game-changing company. In the United States, the Asian population seems to be going unnoticed, especially in media. 88Rising is constantly bringing the attention of its Asian and Asian American artists with each and every comeback.
The company has collaborated with Boba Guys, one of the most well-known Bubble Tea shops in the country, and created a limited-time drink and merch. They've also collaborated with the fashion brand GUESS to create different kinds of styles on hoodies, bodysuits, shirts, and long sleeves. These can all be found on their website, 88NIGHTMARKET.
88RISING ARTISTS
88Rising has Asian and Asian American artists, and their most well-known artists are Rich Brian, Joji, Higher Brothers, and NIKI. They contribute to the importance of 88Rising as a media company, and as artists themselves. Rich Brian, originally known as Rich Chigga, came out with a viral video called "Dat $tick" that has around 135 million views to date. Now that the artist is signed with 88Rising, Rich Brian is gaining more popularity and representing his motherland, Indonesia. 88Rising also recently just announced their Head In The Clouds event in Jarkata. Also from Indonesia is singer NIKI, who also produced songs under 88Rising in 2017 while still studying at Lipscomb University. Joji, who was also known as Youtuber Filthy Frank and character Pink Guy, has also produced music with 88Rising since 2017. Higher Brothers is a hip-hop group consisting of four members from Chengdu, which is a city in China. The group is one of the few Asians amongst Asian Americans signed with 88Rising.
All these artists produce music under several genres such as Rap, R&B, Trap, and more. They've been able to collaborate with big artists such as 21 Savage, Swae Lee, Major Lazer, Trippie Redd, Kris Wu, and K-Pop Stars Chungha and Jackson Wang. With these collaborations, they've been able to attract more audience members and therefore, more attention.
The media company is recognizing Asian and Asian American talents from all over the world and giving them more recognition in a world where Asians and Asian Americans, in general, don't get much hype. While K-Pop has also become a big hit with artists such as BTS and BLACKPINK, 88Rising is providing more artists from other areas such as Indonesia and producing the work right here in the states. 88Rising is showing that Asians and Asian Americans can produce great work in the states just like any other mainstream artist, and in general, is just proving to be a captivating media label.
