What Public Relations Really Is | The Odyssey Online
Start writing a post
Student Life

What Public Relations Really Is

And no it's nothing like Scandal.

87
What Public Relations Really Is

In This Article:

When I tell people that I'm majoring in public relations, the first thing they think of is publicists or spin artists. That's not exactly what public relations is and society's view on what it is has been strewed thanks to television and movies. There is more to PR than is being shown in the media.

Unethical Practice

www.picpedia.org

A lot of shows and movies portray public relations as this field that is so unethical it's almost illegal, but that's not true. PR professionals actually have a code of ethics from Public Relations Society of America or PRSA that we are meant to follow. It's all about honesty, advocacy, loyalty (to both your client and the public), expertise, independence, and fairness. PR professionals are meant to follow these in their day to day work. We also have our own laws we need to follow. We typically have to try to not get ourselves or clients in libel, slander, or defamation cases. There are so many different laws that we must learn and follow throughout our careers.

We're all Drunks

Tv shows and movies love to portray PR people as lushes and people who are always drinking. Sure there is drinking involved at events and professional dinners we might be at, we won't necessarily get drunk, we'll have one drink to keep thing professional. Most of the time, if it's an event, we're so busy running around and making sure everything is perfect or talking to the media, that we don't have time to actually drink.

It's Just Publicity, Reporting, and Event Planning

media1.tenor.com

Sure part of PR is planning events for clients and also making sure they look good in the public eye while running their social media and writing press releases, that's not all we do, that is just one part of PR. That is called media relations which the name can speak for itself. There is also crisis communications (that has been popularized by Scandal though the portrayal isn't true), issues management (yes, issues and crisis are different, community relations, and internal and external communications. There is so much to PR that you don't necessarily see or know about.

HR and PR are the same

Hr and Pr are in no way similar. HR is about having to be in charge of all office related issues as well as payroll and such. PR has nothing to do with that. Yes we will do some internal communications with people, we don't necessarily deal with things that HR does.

You Have to be Outgoing to be in PR

66.media.tumblr.com

There are a lot of introverts that are in the field. Just because someone might not necessarily be a big people person or a bit shy, doesn't mean they can't work with the public. Yes we need to be good public speakers but we can still be a more introverted person.

Men are better at "harder" PR

PR is actually a predominantly female industry. Classes have become less and less diverse gender-wise, especially ones I have been in. Tv and movies like to show men in the more important roles like press secretaries for the president and women in publicity. It's just not true anymore, women have been almost taking over the industry.

It's an Easy Major

While, sure, it might not be the hardest major, it's not the easy A major everyone seems to think it is. People think it's a joke major or pass with flying colors major, when in reality it's not that easy. I'm in my senior year and I've never been so stressed in my life. These classes are difficult because they're mostly application based and not test based. We have to be able to apply the things we learn to real life situations. All our projects tend to be about how we would handle a certain situation in the real world. Our capstone, while yes is a group project, is a 60 page research/survey/campaign plan project. It's only week 4 of this project and I know my group and I are stressed to the max about it, and we aren't even a 1/4th of the way done. This major is anything but easy.

One definition of PR is, "Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends." But that is only one. There are so many different definitions of what public relations is that we even can get confused sometimes. The media has definitely skewed our perception of what pr really is.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Entertainment

Every Girl Needs To Listen To 'She Used To Be Mine' By Sara Bareilles

These powerful lyrics remind us how much good is inside each of us and that sometimes we are too blinded by our imperfections to see the other side of the coin, to see all of that good.

559459
Every Girl Needs To Listen To 'She Used To Be Mine' By Sara Bareilles

The song was sent to me late in the middle of the night. I was still awake enough to plug in my headphones and listen to it immediately. I always did this when my best friend sent me songs, never wasting a moment. She had sent a message with this one too, telling me it reminded her so much of both of us and what we have each been through in the past couple of months.

Keep Reading...Show less
Zodiac wheel with signs and symbols surrounding a central sun against a starry sky.

What's your sign? It's one of the first questions some of us are asked when approached by someone in a bar, at a party or even when having lunch with some of our friends. Astrology, for centuries, has been one of the largest phenomenons out there. There's a reason why many magazines and newspapers have a horoscope page, and there's also a reason why almost every bookstore or library has a section dedicated completely to astrology. Many of us could just be curious about why some of us act differently than others and whom we will get along with best, and others may just want to see if their sign does, in fact, match their personality.

Keep Reading...Show less
Entertainment

20 Song Lyrics To Put A Spring Into Your Instagram Captions

"On an island in the sun, We'll be playing and having fun"

445535
Person in front of neon musical instruments; glowing red and white lights.
Photo by Spencer Imbrock on Unsplash

Whenever I post a picture to Instagram, it takes me so long to come up with a caption. I want to be funny, clever, cute and direct all at the same time. It can be frustrating! So I just look for some online. I really like to find a song lyric that goes with my picture, I just feel like it gives the picture a certain vibe.

Here's a list of song lyrics that can go with any picture you want to post!

Keep Reading...Show less
Chalk drawing of scales weighing "good" and "bad" on a blackboard.
WP content

Being a good person does not depend on your religion or status in life, your race or skin color, political views or culture. It depends on how good you treat others.

We are all born to do something great. Whether that be to grow up and become a doctor and save the lives of thousands of people, run a marathon, win the Noble Peace Prize, or be the greatest mother or father for your own future children one day. Regardless, we are all born with a purpose. But in between birth and death lies a path that life paves for us; a path that we must fill with something that gives our lives meaning.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments