What Public Relations Really Is
Start writing a post
Student Life

What Public Relations Really Is

And no it's nothing like Scandal.

57
What Public Relations Really Is

When I tell people that I'm majoring in public relations, the first thing they think of is publicists or spin artists. That's not exactly what public relations is and society's view on what it is has been strewed thanks to television and movies. There is more to PR than is being shown in the media.

Unethical Practice

www.picpedia.org

A lot of shows and movies portray public relations as this field that is so unethical it's almost illegal, but that's not true. PR professionals actually have a code of ethics from Public Relations Society of America or PRSA that we are meant to follow. It's all about honesty, advocacy, loyalty (to both your client and the public), expertise, independence, and fairness. PR professionals are meant to follow these in their day to day work. We also have our own laws we need to follow. We typically have to try to not get ourselves or clients in libel, slander, or defamation cases. There are so many different laws that we must learn and follow throughout our careers.

We're all Drunks

media3.giphy.com

Tv shows and movies love to portray PR people as lushes and people who are always drinking. Sure there is drinking involved at events and professional dinners we might be at, we won't necessarily get drunk, we'll have one drink to keep thing professional. Most of the time, if it's an event, we're so busy running around and making sure everything is perfect or talking to the media, that we don't have time to actually drink.

It's Just Publicity, Reporting, and Event Planning

media1.tenor.com

Sure part of PR is planning events for clients and also making sure they look good in the public eye while running their social media and writing press releases, that's not all we do, that is just one part of PR. That is called media relations which the name can speak for itself. There is also crisis communications (that has been popularized by Scandal though the portrayal isn't true), issues management (yes, issues and crisis are different, community relations, and internal and external communications. There is so much to PR that you don't necessarily see or know about.

HR and PR are the same

media.giphy.com

Hr and Pr are in no way similar. HR is about having to be in charge of all office related issues as well as payroll and such. PR has nothing to do with that. Yes we will do some internal communications with people, we don't necessarily deal with things that HR does.

You Have to be Outgoing to be in PR

66.media.tumblr.com

There are a lot of introverts that are in the field. Just because someone might not necessarily be a big people person or a bit shy, doesn't mean they can't work with the public. Yes we need to be good public speakers but we can still be a more introverted person.

Men are better at "harder" PR

media0.giphy.com

PR is actually a predominantly female industry. Classes have become less and less diverse gender-wise, especially ones I have been in. Tv and movies like to show men in the more important roles like press secretaries for the president and women in publicity. It's just not true anymore, women have been almost taking over the industry.

It's an Easy Major

media.giphy.com

While, sure, it might not be the hardest major, it's not the easy A major everyone seems to think it is. People think it's a joke major or pass with flying colors major, when in reality it's not that easy. I'm in my senior year and I've never been so stressed in my life. These classes are difficult because they're mostly application based and not test based. We have to be able to apply the things we learn to real life situations. All our projects tend to be about how we would handle a certain situation in the real world. Our capstone, while yes is a group project, is a 60 page research/survey/campaign plan project. It's only week 4 of this project and I know my group and I are stressed to the max about it, and we aren't even a 1/4th of the way done. This major is anything but easy.

One definition of PR is, "Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends." But that is only one. There are so many different definitions of what public relations is that we even can get confused sometimes. The media has definitely skewed our perception of what pr really is.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
beer on the beach

Summer is hot and humid, and it's almost like summer was made specifically to drink the refreshing, cold, crisp wonderful, delicious, nutritious nectar of the gods. Which is none other than beer; wonderful cold beer. With summer playing peek-a-boo around the corner while we finish up this semester, it's time to discuss the only important part of summer. And if you haven't already guessed, it's beer. There are few things I take more seriously than my beer, in order are: sports... and beer. Here are my favorite summer brews:

Keep Reading...Show less
Featured

7 Reasons SoCal Rocks!

75 degrees and sunny, plus, no humidity. I mean do I really need to say more?

1628
woman in black and white long sleeve shirt carrying girl in red jacket in Venice beach
Photo by Jeff Hopper on Unsplash

SoCal summers are the best summers by far, and honestly, no argument is needed. But, if you aren't sure why SoCal summers are the best, here are 7 reasons why!

Keep Reading...Show less
Entertainment

25 Lyrics for Selfie Captions

Because let's be honest, we all use lyrics.

53865
woman takes a selfie for social media
Pixabay

Sometimes you can't think of the perfect caption for your Instagram post. I love using lyrics as my captions because there's so many great lines in songs that just seem to fit in the moment. Here are some lyrics that could work for your selfie or pictures of you with your friends!

Keep Reading...Show less
Entertainment

Bruce Springsteen's Top 7 Lyrics

Everything Bruce says in his classic rock songs.

20315
bruce springsteen album cover born in the usa

Anyone who was born and raised in New Jersey (or anywhere really) knows of Bruce Springsteen, whether or not they like him is a whole other situation. I hope that his hundreds of classic rock songs and famous high energy performances, even in his sixties he can put on better concerts than people half his age, are at least recognizable to people of all ages. Love him or hate him (I identify with the former) you have to admit that some of his songs and interviews have inspirational quotes and lyrics.

Keep Reading...Show less
Lifestyle

New England Summers Are The BEST Summers

Why you should spend your next summer in New England.

5673
Marconi Beach

Three years ago, I chose to attend college in Philadelphia, approximately 360 miles away from my small town in New Hampshire. I have learned many valuable lessons away from home, and have thoroughly enjoyed my time spent in Pennsylvania. One thing that my experience has taught me, however, is that it is absolutely impossible to beat a New England summer.

You cannot beat the beach. Believe it or not (which many people may not), New England has a long and beautiful coastline. Most of my high school summers were spent sitting on the Wall at Hampton Beach, getting sunburnt and eating Acai bowls from The Secret Spot. The Wall was the place to be both during the day and at night. We begin our days there with a KB's bagel and coffee, and end them with pizza and ice cream. It’s not a New England summer without that 4 p.m. text from someone, “Who wants to meet at the Wall tonight?” Nighttime is for Tripoli’s Pizza, the sound of waves, and wishes on shooting stars. Wednesday nights are especially important, as those are the nights that Hampton Beach sets off the weekly firework display.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments