Gillette's Ad Offends You Because You Know You Are A Toxic Male
Start writing a post
Politics and Activism

If Gillette's Ad About Toxic Masculinity Offends You, Then You Are A Toxic Male With Something To Hide

I never want to hear "boys will be boys" ever again.

110
If Gillette's Ad About Toxic Masculinity Offends You, Then You Are A Toxic Male With Something To Hide
https://www.youtube.com/watch?v=koPmuEyP3a0

A new Gillette ad titled "We Believe: The Best Men Can Be" has been taking the internet by storm because apparently, it is controversial to say that men should want to constantly improve themselves and become better people. The ad touches on how men should hold each other accountable to prevent issues like sexual assault, mansplaining, and bullying. Men too often shrug their shoulders and allow their male family, friends, colleagues and so on to be violent and sexist because "boys will be boys." This phrase is repeated multiple times in the ad as a way to emphasize how ridiculous it truly sounds because toxic masculinity should not be accepted. Boys should be taught how to be compassionate and respectful, not abusive.

These all sound like wonderful things to be broadcasting to the public, right? No one would say it is offensive to tell men to do better...right? Unfortunately, this is not the case. The majority of the men that have watched the Gillette ad refuse to believe that toxic masculinity is real and believe instead that the ad is promoting "toxic liberalism."

The overwhelming response to the ad has been that Gillette is trying to shame men for being strong and that they should instead make themselves weak and docile. These men are only proving how real toxic masculinity is because instead of reflecting on how their own actions could be oppressing women and putting them in danger, they dig their heels in and refuse to stop being "real men." If being a real man means having no regard for anyone but yourself and using brute force to overpower others, then you should not want to be a real man in the first place. Toxic masculinity is instilled in men from the moment they are born and I think it is amazing that Gillette is trying to show men how much of a difference they can make by teaching their sons that they are not entitled to women's bodies and that there is nothing wrong with being sensitive.

The real reason why so many men are getting defensive after watching this ad is that they know that they contribute to toxic masculinity but they do not care because it would require them to put forth the effort to unlearn their entitlement. They want to be able to comfortably continue taking advantage of women and expressing themselves through unhealthy aggression. It should concern everyone that there are hundreds of thousands of men furious at an ad for telling them to hold each other accountable. How is it offensive to be told to stand up for women's rights? How is it offensive to be told to communicate without violence? These are all positive actions, yet men are acting as if Gillette told them to cut off their hands and feet for the sake of feminism.

I have seen men claiming that they were offended by Gillette's ad because it labels every single man as a rapist. Listen closely, because this has already been repeated many times by many individuals: if you are not a rapist, then you should not feel targeted. The reality is that there are a significant amount of men that rape women and this issue is not going to be ignored in order to spare the feelings of the men that are not rapists. Frankly, if you feel that upset over awareness being brought to the fact that toxic masculinity makes men feel justified in raping women, then you are most likely a toxic male that has raped a woman. You have a guilty conscience and you want the topic to be avoided so you do not have to face the repercussions of your actions.

I do not want to hear the "not all men" argument come out of the mouth of a single person ever again. We all know not all men are rapists, but there are too many of you that are. Fighting back against toxic masculinity and demanding accountability from men is a good start for making the world a safer place for everyone and I am glad that Gillette decided to use their platform to spread this message.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Student Life

Waitlisted for a College Class? Here's What to Do!

Dealing with the inevitable realities of college life.

48426
college students waiting in a long line in the hallway
StableDiffusion

Course registration at college can be a big hassle and is almost never talked about. Classes you want to take fill up before you get a chance to register. You might change your mind about a class you want to take and must struggle to find another class to fit in the same time period. You also have to make sure no classes clash by time. Like I said, it's a big hassle.

This semester, I was waitlisted for two classes. Most people in this situation, especially first years, freak out because they don't know what to do. Here is what you should do when this happens.

Keep Reading...Show less
a man and a woman sitting on the beach in front of the sunset

Whether you met your new love interest online, through mutual friends, or another way entirely, you'll definitely want to know what you're getting into. I mean, really, what's the point in entering a relationship with someone if you don't know whether or not you're compatible on a very basic level?

Consider these 21 questions to ask in the talking stage when getting to know that new guy or girl you just started talking to:

Keep Reading...Show less
Lifestyle

Challah vs. Easter Bread: A Delicious Dilemma

Is there really such a difference in Challah bread or Easter Bread?

30772
loaves of challah and easter bread stacked up aside each other, an abundance of food in baskets
StableDiffusion

Ever since I could remember, it was a treat to receive Easter Bread made by my grandmother. We would only have it once a year and the wait was excruciating. Now that my grandmother has gotten older, she has stopped baking a lot of her recipes that require a lot of hand usage--her traditional Italian baking means no machines. So for the past few years, I have missed enjoying my Easter Bread.

Keep Reading...Show less
Adulting

Unlocking Lake People's Secrets: 15 Must-Knows!

There's no other place you'd rather be in the summer.

954666
Group of joyful friends sitting in a boat
Haley Harvey

The people that spend their summers at the lake are a unique group of people.

Whether you grew up going to the lake, have only recently started going, or have only been once or twice, you know it takes a certain kind of person to be a lake person. To the long-time lake people, the lake holds a special place in your heart, no matter how dirty the water may look.

Keep Reading...Show less
Student Life

Top 10 Reasons My School Rocks!

Why I Chose a Small School Over a Big University.

177586
man in black long sleeve shirt and black pants walking on white concrete pathway

I was asked so many times why I wanted to go to a small school when a big university is so much better. Don't get me wrong, I'm sure a big university is great but I absolutely love going to a small school. I know that I miss out on big sporting events and having people actually know where it is. I can't even count how many times I've been asked where it is and I know they won't know so I just say "somewhere in the middle of Wisconsin." But, I get to know most people at my school and I know my professors very well. Not to mention, being able to walk to the other side of campus in 5 minutes at a casual walking pace. I am so happy I made the decision to go to school where I did. I love my school and these are just a few reasons why.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments