There's "So Much Energy" in 'Cloud Cult'
Start writing a post

There's "So Much Energy" in 'Cloud Cult'

Indie Rock doesn't begin to describe this exciting band.

There's "So Much Energy" in 'Cloud Cult'
Genevieve Breitbach

We were determined.

Rain lashed the windows and the car battled the wind's punches as we drove the 40 minute roller coaster through the hills and valleys from Viroqua to La Crosse, WI. The clouds knew our purpose as they unfurled into uncanny shapes and let loose joyful thunder. The cult was gathering.

With some intuition guiding us, we knew that although the projected venue was outside, the clouds would convalesce right on time in support of their favorite band. And we were right.

'Cloud Cult,' the band the New York Times sums up as "a sprawling kaleidoscopic invocation of the life force with songs that veer from jubilation to simmering prayerful meditation,” consistently draws passionate worship from a dedicated fan base around the world.

For the past 7 years, the experimental indie rock band titled after the ancient prophecies of indigenous Native American legend, has made its home base a balanced combination of Viroqua and the Twin Cities.

Their eco-friendly, solar-powered recording studio, Earthology Records, is located in the wooded rolling hills near Viroqua, WI. 'Cloud Cult' has been a massive proponent of environmentally conscious production throughout its 21-year life span. Founding member Craig and wife, artist Connie Minowa, are the power duo behind Earthology, their environmental organization that since expanded to include their own record label.

They moved to Viroqua in 2010, and band member Shawn Neary (bass/trombone) joined them shortly after. Other band members: Shannon Frid-Rubin (violin), Sarah Perbix (keys/horns), Daniel Zamzow (cello/mandola), and Jeremy Harvey (drums), mostly commute to this haven in the woods from the Twin Cities.

'Cloud Cult' recently came home from a large, extremely successful tour of the West coast and Midwest, effortlessly spanning Los Angeles, Boston, Seattle, Minneapolis and Chicago amongst many intermediary destinations as well. Home was more than ready to greet them.

Though La Crosse is a decent jog from Viroqua, my friends and I arrived to find quite a large contingency from our small, beloved town having made the trip, storm or no storm.

We arrived to the Artspire festival venue in La Crosse to find the rains had nearly dispersed, and immediately preceding the band taking the stage, an immense double, nearly triple, rainbow branched from horizon to horizon and heralded their performance.

The bouncy chords and sweet strains of violin rushed into our senses as Minowa's delicate vibrato told us stories of meaning and finding truth in living while our barefoot summer feet tickled the pavement and danced straight through.

'Cloud Cult''s music gives strong inspiration and moving orchestration to the eternal questions: where do we come from, why are we here and where are we going.

Their set list granted beautiful insight into such questions with themes including finding gratitude in the everyday ("Complicated Creation," "Pretty Voice"), standing in your power ("You're the Only Thing in Your Way," "It's Your Decision"), spiritual journeying through time ("Through the Ages," "Time Machine Invention"), unconditional love ('Meet Me Where You're Going," "You Were Born"), striving for meaning ("There's So Much Energy In Us," "Running With The Wolves," "You'll Be Bright"), and finding the rainbow in the clouds ("Transistor Radio," "Chemicals Collide") amongst others.

It is stunningly transparent to me that "Cloud Cult"'s music and message is much like that rainbow that graced us this past Friday night. By holding faith in the "great unknown" and taking action in a positive way, the rainbow will indeed shine through the clouds for all of us. Their music will meld to your spirit, and somehow acknowledge your pain while relentlessly uplifting you to a new level of consciousness and joy.

As they played "There's So Much Energy In Us" as their final encore piece, the entire audience rose and fell as one entity in a gorgeous display of tangible energy that brought new life and shone like facets of a rainbow through each of our individual raindrops.

Their new album is linked to their first feature film starring Josh Radnor and Alex McKenna, and directed by Jeff Johnson.

Check out the trailer, then enjoy the movie:

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
​a woman sitting at a table having a coffee

I can't say "thank you" enough to express how grateful I am for you coming into my life. You have made such a huge impact on my life. I would not be the person I am today without you and I know that you will keep inspiring me to become an even better version of myself.

Keep Reading...Show less
Student Life

Waitlisted for a College Class? Here's What to Do!

Dealing with the inevitable realities of college life.

college students waiting in a long line in the hallway

Course registration at college can be a big hassle and is almost never talked about. Classes you want to take fill up before you get a chance to register. You might change your mind about a class you want to take and must struggle to find another class to fit in the same time period. You also have to make sure no classes clash by time. Like I said, it's a big hassle.

This semester, I was waitlisted for two classes. Most people in this situation, especially first years, freak out because they don't know what to do. Here is what you should do when this happens.

Keep Reading...Show less
a man and a woman sitting on the beach in front of the sunset

Whether you met your new love interest online, through mutual friends, or another way entirely, you'll definitely want to know what you're getting into. I mean, really, what's the point in entering a relationship with someone if you don't know whether or not you're compatible on a very basic level?

Consider these 21 questions to ask in the talking stage when getting to know that new guy or girl you just started talking to:

Keep Reading...Show less

Challah vs. Easter Bread: A Delicious Dilemma

Is there really such a difference in Challah bread or Easter Bread?

loaves of challah and easter bread stacked up aside each other, an abundance of food in baskets

Ever since I could remember, it was a treat to receive Easter Bread made by my grandmother. We would only have it once a year and the wait was excruciating. Now that my grandmother has gotten older, she has stopped baking a lot of her recipes that require a lot of hand usage--her traditional Italian baking means no machines. So for the past few years, I have missed enjoying my Easter Bread.

Keep Reading...Show less

Unlocking Lake People's Secrets: 15 Must-Knows!

There's no other place you'd rather be in the summer.

Group of joyful friends sitting in a boat
Haley Harvey

The people that spend their summers at the lake are a unique group of people.

Whether you grew up going to the lake, have only recently started going, or have only been once or twice, you know it takes a certain kind of person to be a lake person. To the long-time lake people, the lake holds a special place in your heart, no matter how dirty the water may look.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments