The "What, Why, And How" Of Fast Fashion
Start writing a post

The "What, Why, And How" Of Fast Fashion

It's fun. It's easy. It's affordable. What is it? Fast fashion. Beware.

The "What, Why, And How" Of Fast Fashion

From the runway to the clothing rack, fast fashion has taken over the lives of many a budgeting fashionista. What some folks don't realize is just how harmful this trend really is. So, what can we do about it? Let me tell you, starting with the basics.

What the heck is fast fashion?

So, you're strutting through the mall, chatting with your gal pals, killing time, having a blast. Through the sea of fellow shoppers, you spot Forever 21 -- the glowing florescent lights; the giant, gaping entryway; the rows upon rows of cute clothes, sale signs, and those glossy, headless mannequins that somehow manage to be kind of sexy and you aren't really sure why. Shoot, you can't pass up a good deal! You're drawn into the store like Shaggy is drawn to Scooby Snacks and find yourself walking out with four tanks for $3.99 each, a cute blanket scarf, and some bangin' hoop earings you got on a BOGO sale.

Boom. Fast fashion.

It's pretty simple, actually. Fast fashion is a term used by fashion retailers for inexpensive clothing produced by mass-market retailers in response to the dynamic, ever-changing universe of who's hot and what's hot. Fast fashion enables you to dress like a model without spending a fortune on outrageous designer brands. Seems like harmless fun, right?

Well, don't checkout just yet.

Why is it so bad?

There's a reason these hot styles are so affordable. For one thing, they're made out of cheap, lower quality, synthetic materials that will either fall apart or go out of style shortly you after your purchase, forcing you to go back to the store and buy more and more, time after time.

Secondly, the synthetics are derived from fossil fuels and won't decay. In other words, the clothes that end up in a landfill or in the ocean will stay in that landfill or in that ocean forever. Retailers also encourage their shoppers to buy en masse because the prices are so low, so the demand for the clothing only increases, which in turn increases the amounts of synthetic materials being tossed away into our environment, adding fast fashion to the list of numerous other things that are harming our planet.

How can we avoid it?

Let me be clear. It's not just Forever 21 that's responsible for the rise in fast fashion. Other stores like Gap and ASOS - even online shops like Shein and Zaful - are contributors, as well. Easy ways to avoid it is to simply buy less and less often, buy secondhand/thrifted clothing, and stop throwing out your used clothes into what seems like an abysmal wasteland.

Another alternative to consider is slow fashion, which is a movement advocating for quality, fairness, and a clean environment for consumers and producers alike. Slow fashion brands focus on quality over quantity, so they're ethical, sustainable, and, although this alternative is more expensive, the clothes you buy can last a lifetime.

Let me just say this: I'm not calling anyone out. I'm not intentionally targeting a specific person. This is an informational reminder for myself as much as it is for everyone who reads this.

If you do find yourself falling victim to the cycle of fast fashion, at least pass the clothing on to someone else. Good places to sell or donate your old clothes are Goodwill and Salvation Army, both of which will often have drop boxes set up across your town, making donating incredibly quick and easy (a new take on "fast" fashion, eh?). Some places, like Plato's Closet, will even pay you for your donation!

Now, I know change is tough on some people. If there is absolutely, positively, no feasible way you can avoid fast fashion, maybe try a nude beach. No clothes required.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
the beatles
Wikipedia Commons

For as long as I can remember, I have been listening to The Beatles. Every year, my mom would appropriately blast “Birthday” on anyone’s birthday. I knew all of the words to “Back In The U.S.S.R” by the time I was 5 (Even though I had no idea what or where the U.S.S.R was). I grew up with John, Paul, George, and Ringo instead Justin, JC, Joey, Chris and Lance (I had to google N*SYNC to remember their names). The highlight of my short life was Paul McCartney in concert twice. I’m not someone to “fangirl” but those days I fangirled hard. The music of The Beatles has gotten me through everything. Their songs have brought me more joy, peace, and comfort. I can listen to them in any situation and find what I need. Here are the best lyrics from The Beatles for every and any occasion.

Keep Reading...Show less
Being Invisible The Best Super Power

The best superpower ever? Being invisible of course. Imagine just being able to go from seen to unseen on a dime. Who wouldn't want to have the opportunity to be invisible? Superman and Batman have nothing on being invisible with their superhero abilities. Here are some things that you could do while being invisible, because being invisible can benefit your social life too.

Keep Reading...Show less

19 Lessons I'll Never Forget from Growing Up In a Small Town

There have been many lessons learned.

houses under green sky
Photo by Alev Takil on Unsplash

Small towns certainly have their pros and cons. Many people who grow up in small towns find themselves counting the days until they get to escape their roots and plant new ones in bigger, "better" places. And that's fine. I'd be lying if I said I hadn't thought those same thoughts before too. We all have, but they say it's important to remember where you came from. When I think about where I come from, I can't help having an overwhelming feeling of gratitude for my roots. Being from a small town has taught me so many important lessons that I will carry with me for the rest of my life.

Keep Reading...Show less
​a woman sitting at a table having a coffee

I can't say "thank you" enough to express how grateful I am for you coming into my life. You have made such a huge impact on my life. I would not be the person I am today without you and I know that you will keep inspiring me to become an even better version of myself.

Keep Reading...Show less
Student Life

Waitlisted for a College Class? Here's What to Do!

Dealing with the inevitable realities of college life.

college students waiting in a long line in the hallway

Course registration at college can be a big hassle and is almost never talked about. Classes you want to take fill up before you get a chance to register. You might change your mind about a class you want to take and must struggle to find another class to fit in the same time period. You also have to make sure no classes clash by time. Like I said, it's a big hassle.

This semester, I was waitlisted for two classes. Most people in this situation, especially first years, freak out because they don't know what to do. Here is what you should do when this happens.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments