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The Art of Concepting

Feeling stuck? Here are some ways to get your ideas flowing.

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The Art of Concepting
Sage Lucero

Lately, as the creative person I am, I have been in a fog of what I want to write about and create. (Hence my not writing a blog post in over a month.) Since I’m a copywriter, I tend to find different ways to fuel my creativity and develop certain voices depending on the project I am working on.

I think that no matter what you create as an artist, you need to know the right way to go about creating. Anyway, I decided to create a list of different ways that can help your brain rethink ways to strategize concepts and direct them to help you create something you are truly passionate about.

  1. Write your ideas down on sticky notes (this is my favorite). Put them on your mirror or some place you look every morning. Everyday as you look at them, you will notice new ideas spark because you aren’t focusing extremely hard on it.
  2. WRITE EVERYTHING DOWN. It doesn’t matter if you think it’s stupid or not note-worthy at the time. Just please, write it down. Trust me, I have made this mistake many times and then I tear myself apart trying to remember what “stupid” idea I had when I got out of the shower the other night.
  3. Do some research. Ah, yes. Throwback to those high school history papers. (Jk not really.) When I’m stuck, I find that simply looking at articles about the subject(s) I am interested in for my idea help me develop a better understanding of my direction.
  4. Pin It. Uhh...duh? Pinterest isn’t only for the wedding-obsessed or home decor crazed. It is a great tool to use when you are trying to create a mood board or a specific aesthetic for your concept. It’s similar to researching, just a little more visual (and fun).
  5. And last, (but not least). Take a break. Sometimes, when your brain is only cluttered with the thought “I need an idea, I need an idea” it just doesn’t want to come up with an idea. So do your brain a favor and let it cool off a bit. Go for a walk, take a nap, wash the dishes, bake some cookies, do something that isn’t over working your brain.

Let me know if you try any of these tips or if you have more to add.

I am always looking for new ways to expand my creativity!

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This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
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