From December to November, both the idea of Santa and the fate of a child's Christmas list can be enough to make them be on their best behavior. I can definitely say that I have fallen victim to using the "Santa's watching" or "If you don't behave Santa won't bring you any good presents" excuse more than once when trying to get children I'm babysitting to behave. But rather one of the many tactics adults use to settle children down we should instead recognize the idea that we're drilling in children's heads. Children are raised with the belief that in order to get good presents on Christmas they must remain on their best behavior and only the best children receive the best gifts. This idea plays a major role in the purchasing of expensive gifts for children marked "from Santa." Modern youth grew up surrounded by technology, iPhones, iPads, laptops, gaming systems, etc. so they're bound to be placed on their Christmas lists.