Reboot Culture
Start writing a post

Reboot Culture

What's old is profitable again, mostly

Reboot Culture

The entertainment industry recognizes the power of brand recognition, and has been determined to milk every profitable Intellectual Property (IP) dry before it dares take a risk on something new. This is especially true of this decade, in which it's impossible to go to the movie theater and not bump into a sequel, prequel, or reboot of an existing franchise.

It's gotten so bad someone thought rebooting "Jem" would be a good idea, a film that did so poorly it was pulled from theaters after only two weeks. In the span of the last four years, we've seen two "Spider-Man" reboots alone, and it feels like every week DC and Marvel are coming out with some major comic continuity change.

People like experiencing the same tales; this was evident before recognizable properties. Originally, the oral tradition perpetuated this, but written language concertized it through conventions. Certain tales started to share similarities and genres began to form, and those genres developed conventions that dictated the audience's expectations. After thousands of years of creation, scholars have boiled down narratives to seven basic tales: Overcoming the Monster, Rags to Riches, The Quest, Voyage and Return, The Comedy, The Tragedy, and Rebirth.

So even if they were under different names, the same seven tales have always endured, endlessly recycled and added upon.

What Reboot culture does is take this a step further. Every piece of art in a franchise is usually a retelling of one of these seven tales. However, due to the need for brand cohesion, a new entry in a series is limited by not only genre conventions of the time, but conventions of that given franchise. This limits the amount of "new stuff" these pieces of art can bring to these seven tales.

The result: not enough innovation in public art has led to reboot fatigue. Not every well-known franchise needs a sequel, prequel, or reboot, and the general public is slowly waking up to that with the failure of "Jem," the rebooted "Total Recall" and "RoboCop," and the public outcry towards the 2016 "Ghostbusters" movie.

Franchises will always exist, but when virtually every movie that comes out is tied to a recognizable name, it limits innovation in the art form that can dishearten viewers.

And franchise movies are not always a guaranteed success.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
the beatles
Wikipedia Commons

For as long as I can remember, I have been listening to The Beatles. Every year, my mom would appropriately blast “Birthday” on anyone’s birthday. I knew all of the words to “Back In The U.S.S.R” by the time I was 5 (Even though I had no idea what or where the U.S.S.R was). I grew up with John, Paul, George, and Ringo instead Justin, JC, Joey, Chris and Lance (I had to google N*SYNC to remember their names). The highlight of my short life was Paul McCartney in concert twice. I’m not someone to “fangirl” but those days I fangirled hard. The music of The Beatles has gotten me through everything. Their songs have brought me more joy, peace, and comfort. I can listen to them in any situation and find what I need. Here are the best lyrics from The Beatles for every and any occasion.

Keep Reading...Show less
Being Invisible The Best Super Power

The best superpower ever? Being invisible of course. Imagine just being able to go from seen to unseen on a dime. Who wouldn't want to have the opportunity to be invisible? Superman and Batman have nothing on being invisible with their superhero abilities. Here are some things that you could do while being invisible, because being invisible can benefit your social life too.

Keep Reading...Show less

19 Lessons I'll Never Forget from Growing Up In a Small Town

There have been many lessons learned.

houses under green sky
Photo by Alev Takil on Unsplash

Small towns certainly have their pros and cons. Many people who grow up in small towns find themselves counting the days until they get to escape their roots and plant new ones in bigger, "better" places. And that's fine. I'd be lying if I said I hadn't thought those same thoughts before too. We all have, but they say it's important to remember where you came from. When I think about where I come from, I can't help having an overwhelming feeling of gratitude for my roots. Being from a small town has taught me so many important lessons that I will carry with me for the rest of my life.

Keep Reading...Show less
​a woman sitting at a table having a coffee

I can't say "thank you" enough to express how grateful I am for you coming into my life. You have made such a huge impact on my life. I would not be the person I am today without you and I know that you will keep inspiring me to become an even better version of myself.

Keep Reading...Show less
Student Life

Waitlisted for a College Class? Here's What to Do!

Dealing with the inevitable realities of college life.

college students waiting in a long line in the hallway

Course registration at college can be a big hassle and is almost never talked about. Classes you want to take fill up before you get a chance to register. You might change your mind about a class you want to take and must struggle to find another class to fit in the same time period. You also have to make sure no classes clash by time. Like I said, it's a big hassle.

This semester, I was waitlisted for two classes. Most people in this situation, especially first years, freak out because they don't know what to do. Here is what you should do when this happens.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments