Nintendo Can't Screw Up The NX
Start writing a post

Nintendo Can't Screw Up The NX

Nintendo treads on thin ice with their new console.

Nintendo Can't Screw Up The NX

Nintendo has a new console arriving in March of 2017. That is seven months away and they have yet to officially unveil their console. With the hope of regaining a popular margin of the gaming population again, Nintendo aims to come out the gates swinging. However, Nintendo is going to have to make some bold moves to get there.

Nintendo wants a to re-captivate casual gamers, while also catering to the hardcore. This has always been something Nintendo has had a little trouble with. After Wii, many gamers scoffed at the motion controls and family friendly unit, but the Wii was the best selling console of the last generation (PS3, 360, Wii) thanks to the fact that so many people, who never considered themselves gamers, were amazed by it. The Wii was a video game phenomenon that made people play games again. Coupled with that the success of the Nintendo DS, Nintendo helped the casual gaming market explode leading to the popularity of mobi,le gaming on smart phones.

This has ended up really hurting Nintendo, however, as they now have to compete with the market they helped popularize. It is hard to convince people to purchase machines completely dedicated to gaming anymore. Smart phones can do more and play games. Most people don't care if Mario is jumping on their device or not, and that is what Nintendo's biggest challenge is: convincing people that they do.

The surprise success of Pokemon Go is a sign of the demand for classic Nintendo franchises. Nintendo 3DS sales have gone up since the games release, even though the game isn't playable on the system. People want Nintendo games again and what Nintendo has in store might be perfect. 'NX' is the codename for Nintendo's new console, and recent news from Eurogamer suggests that the console is a mobile/home console hybrid. This means that one could play games on their T.V. and on the go. If marketed correctly Nintendo could have a hit on their hands.

What Nintendo needs to do is have a strong lineup for the console that will make people excited for them again. Combining the mobile and home gaming market and pouring all resources into that helps them have a singular focus on making games for just one console. This gives them a chance to hit all their bases, so they can reach for the casual and hardcore market.

Rumors again have been circulating that within the first six months of the consoles release we will see Zelda, Mario and Pokemon. Three of Nintendo's biggest franchises right out would be huge and the generally very positive response to these games from critics will help as well.

Nintendo can't screw up the marketing. What sealed the deal for Wii U before it was even released was its poor marketing. A bad name and little advertising differentiating it from the Wii lead to its early demise. Nintendo has learned from this mistake though and know they have to smarter with the NX, because if they fail it will be very hard for them to get back up.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
the beatles
Wikipedia Commons

For as long as I can remember, I have been listening to The Beatles. Every year, my mom would appropriately blast “Birthday” on anyone’s birthday. I knew all of the words to “Back In The U.S.S.R” by the time I was 5 (Even though I had no idea what or where the U.S.S.R was). I grew up with John, Paul, George, and Ringo instead Justin, JC, Joey, Chris and Lance (I had to google N*SYNC to remember their names). The highlight of my short life was Paul McCartney in concert twice. I’m not someone to “fangirl” but those days I fangirled hard. The music of The Beatles has gotten me through everything. Their songs have brought me more joy, peace, and comfort. I can listen to them in any situation and find what I need. Here are the best lyrics from The Beatles for every and any occasion.

Keep Reading...Show less
Being Invisible The Best Super Power

The best superpower ever? Being invisible of course. Imagine just being able to go from seen to unseen on a dime. Who wouldn't want to have the opportunity to be invisible? Superman and Batman have nothing on being invisible with their superhero abilities. Here are some things that you could do while being invisible, because being invisible can benefit your social life too.

Keep Reading...Show less

19 Lessons I'll Never Forget from Growing Up In a Small Town

There have been many lessons learned.

houses under green sky
Photo by Alev Takil on Unsplash

Small towns certainly have their pros and cons. Many people who grow up in small towns find themselves counting the days until they get to escape their roots and plant new ones in bigger, "better" places. And that's fine. I'd be lying if I said I hadn't thought those same thoughts before too. We all have, but they say it's important to remember where you came from. When I think about where I come from, I can't help having an overwhelming feeling of gratitude for my roots. Being from a small town has taught me so many important lessons that I will carry with me for the rest of my life.

Keep Reading...Show less
​a woman sitting at a table having a coffee

I can't say "thank you" enough to express how grateful I am for you coming into my life. You have made such a huge impact on my life. I would not be the person I am today without you and I know that you will keep inspiring me to become an even better version of myself.

Keep Reading...Show less
Student Life

Waitlisted for a College Class? Here's What to Do!

Dealing with the inevitable realities of college life.

college students waiting in a long line in the hallway

Course registration at college can be a big hassle and is almost never talked about. Classes you want to take fill up before you get a chance to register. You might change your mind about a class you want to take and must struggle to find another class to fit in the same time period. You also have to make sure no classes clash by time. Like I said, it's a big hassle.

This semester, I was waitlisted for two classes. Most people in this situation, especially first years, freak out because they don't know what to do. Here is what you should do when this happens.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments