Is It Okay to Support a Controversial Brand?
Start writing a post

Is It Okay to Support a Controversial Brand?

Where is the line between okay and not okay?

Is It Okay to Support a Controversial Brand?

Maybe you’ve seen his face before, maybe you haven’t. Either way, Jeffree Star is one of the most prominent influencers in the beauty world. He is a successful recording artist, and a few years ago he launched his cosmetics company, which has grown immensely. His name is EVERYWHERE in the beauty community.

Jeffree is well known for his “don’t give a f**k” attitude, vulgar vocabulary, and confident self-expression. He spreads the message of doing whatever you want without caring what others think, which is a very positive thing to preach considering his massive following. However, a video surfaced awhile ago that sent the beauty world into a frenzy.

The video featured a younger Jeffree spewing racial slurs and inappropriate comments. This offensive and controversial video had large amounts of his followers pledging to never purchase from cosmetics brand again. Jeffree has since apologized for the video, pointing out that it was several years ago and he has grown from his mistakes. The whole situation provokes a question that can be applied elsewhere, too: can you purchase from a company without supporting their actions?

Jeffree’s fans take on different opinions about the matter. Some claim that despite his apology, the act is unforgivable. Others say that he has made a public apology, so it’s okay now. Still others believe that everyone makes mistakes in their past, and it’s okay to forgive and forget. But where is the line? What is “too unforgiveable” and what is acceptable to move past?

I believe that you can still purchase something from a brand without personally believing in the same things as they do. If the company is big enough (like Jeffree’s) the majority of your payment is going to help pay other employees who might not necessarily have said or done the thing in question. And besides, just because you really like a product doesn’t mean that if you buy it you automatically take on the negative ideals.

In the end, everyone will have different opinions on whether or not it’s okay to support a company. All that matters is that you are happy doing what you want. The choice is no one’s to make but your own.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.

Unlocking Lake People's Secrets: 15 Must-Knows!

There's no other place you'd rather be in the summer.

Group of joyful friends sitting in a boat
Haley Harvey

The people that spend their summers at the lake are a unique group of people.

Whether you grew up going to the lake, have only recently started going, or have only been once or twice, you know it takes a certain kind of person to be a lake person. To the long-time lake people, the lake holds a special place in your heart, no matter how dirty the water may look.

Keep Reading...Show less
Student Life

Top 10 Reasons My School Rocks!

Why I Chose a Small School Over a Big University.

man in black long sleeve shirt and black pants walking on white concrete pathway

I was asked so many times why I wanted to go to a small school when a big university is so much better. Don't get me wrong, I'm sure a big university is great but I absolutely love going to a small school. I know that I miss out on big sporting events and having people actually know where it is. I can't even count how many times I've been asked where it is and I know they won't know so I just say "somewhere in the middle of Wisconsin." But, I get to know most people at my school and I know my professors very well. Not to mention, being able to walk to the other side of campus in 5 minutes at a casual walking pace. I am so happy I made the decision to go to school where I did. I love my school and these are just a few reasons why.

Keep Reading...Show less
Lots of people sat on the cinema wearing 3D glasses

Ever wonder what your friend meant when they started babbling about you taking their stapler? Or how whenever you ask your friend for a favor they respond with "As You Wish?" Are you looking for new and creative ways to insult your friends?

Well, look no further. Here is a list of 70 of the most quotable movies of all time. Here you will find answers to your questions along with a multitude of other things such as; new insults for your friends, interesting characters, fantastic story lines, and of course quotes to log into your mind for future use.

Keep Reading...Show less
New Year Resolutions

It's 2024! You drank champagne, you wore funny glasses, and you watched the ball drop as you sang the night away with your best friends and family. What comes next you may ask? Sadly you will have to return to the real world full of work and school and paying bills. "Ah! But I have my New Year's Resolutions!"- you may say. But most of them are 100% complete cliches that you won't hold on to. Here is a list of those things you hear all around the world.

Keep Reading...Show less

The Ultimate Birthday: Unveiling the Perfect Day to Celebrate!

Let's be real, the day your birthday falls on could really make or break it.

​different color birthday candles on a cake
Blacksburg Children's Museum

You heard it here first: birthdays in college are some of the best days of your four years. For one day annually, you get to forget about your identity as a stressed, broke, and overworked student, and take the time to celebrate. You can throw your responsibilities for a day, use your one skip in that class you hate, receive kind cards and gifts from loved ones and just enjoy yourself.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments