How Marketers Use Your Social Media To Sell You Stuff
Start writing a post

Your Social Media Profile Is Giving Marketers Everything They Need To Sell You Their Stuff

Privacy on the internet is a long shot

Your Social Media Profile Is Giving Marketers Everything They Need To Sell You Their Stuff

So I've been looking into online business and creating an e-Commerce site. Part of my research was to figure out how to use online marketing techniques to find the most relevant customers. I learned A LOT on how social media sites use and sell your information.

Pretty much when you sign up for any social media site all of the personal information you post on them are put on full blast for advertising companies to take advantage of so they can sell you stuff. Let me give you an example: It's as if you're walking in a public area like a bus station and you're talking on the phone talking about your lower back pain. Lo and behold, a shoe salesman who happened to be standing next to you overheard your conversation tells you about his magical new shoe technology that zaps away back pain away, and he gives you his business card.

Well, that's pretty much how online advertising and marketing works. Social media sites are like giant public spaces where people can overhear each you: only difference is that these people can profile you by age, gender, location, what school you went to, what you search on google, whether you just got married or had a kid, what kind of movies/tv/music, etc. They do all of this with the purpose of finding you the perfect product to buy.

Anything you put on your profile, Facebook especially, can be used to target you. In fact, one of the first steps in starting an online business is to develop an ideal customer profile/avatar. Using internet data, a theoretical "perfect" customer profile is created to get a better idea of this customer's basic personal info and interests as well as fears, desires, and dreams. Once a profile is created, all of the attributes that were identified in research can be plugged into targeting platforms where anyone that falls within the criteria defined by a marketer will be shown paid-for advertisements tailored to them specifically.

Which is why you always see ads of that thing you literally just googled two minutes ago. Or when you click on a product link in FB you start seeing more and more ads for similar products. Everything you do is tracked and all internet behavior and links that you click are recorded in order to target "warm" leads (potential customers) easier.

This can be a good thing and a bad thing. The good is that this internet marketing machine can pick up on your psychological cues and give you all the relevant products and services you may want before you make any real effort to seek them out. The bad thing is that you are pretty much reduced to a list of numbers and behaviors just so some dude you don't even know can shove product ads under your nose.

While this was crazy information to learn, I wasn't all too surprised. You literally sign up to these sites and agree to their terms and conditions. Of course, they're going to utilize your information for profit. That's how these things work, nothing is really "free," there is always some sort of exchange. There may be cries of privacy concern (as there should be) but social media is essentially a communication tool and should be treated so. It can be fun, just be aware of what you are doing and what you post.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
the beatles
Wikipedia Commons

For as long as I can remember, I have been listening to The Beatles. Every year, my mom would appropriately blast “Birthday” on anyone’s birthday. I knew all of the words to “Back In The U.S.S.R” by the time I was 5 (Even though I had no idea what or where the U.S.S.R was). I grew up with John, Paul, George, and Ringo instead Justin, JC, Joey, Chris and Lance (I had to google N*SYNC to remember their names). The highlight of my short life was Paul McCartney in concert twice. I’m not someone to “fangirl” but those days I fangirled hard. The music of The Beatles has gotten me through everything. Their songs have brought me more joy, peace, and comfort. I can listen to them in any situation and find what I need. Here are the best lyrics from The Beatles for every and any occasion.

Keep Reading...Show less
Being Invisible The Best Super Power

The best superpower ever? Being invisible of course. Imagine just being able to go from seen to unseen on a dime. Who wouldn't want to have the opportunity to be invisible? Superman and Batman have nothing on being invisible with their superhero abilities. Here are some things that you could do while being invisible, because being invisible can benefit your social life too.

Keep Reading...Show less

19 Lessons I'll Never Forget from Growing Up In a Small Town

There have been many lessons learned.

houses under green sky
Photo by Alev Takil on Unsplash

Small towns certainly have their pros and cons. Many people who grow up in small towns find themselves counting the days until they get to escape their roots and plant new ones in bigger, "better" places. And that's fine. I'd be lying if I said I hadn't thought those same thoughts before too. We all have, but they say it's important to remember where you came from. When I think about where I come from, I can't help having an overwhelming feeling of gratitude for my roots. Being from a small town has taught me so many important lessons that I will carry with me for the rest of my life.

Keep Reading...Show less
​a woman sitting at a table having a coffee

I can't say "thank you" enough to express how grateful I am for you coming into my life. You have made such a huge impact on my life. I would not be the person I am today without you and I know that you will keep inspiring me to become an even better version of myself.

Keep Reading...Show less
Student Life

Waitlisted for a College Class? Here's What to Do!

Dealing with the inevitable realities of college life.

college students waiting in a long line in the hallway

Course registration at college can be a big hassle and is almost never talked about. Classes you want to take fill up before you get a chance to register. You might change your mind about a class you want to take and must struggle to find another class to fit in the same time period. You also have to make sure no classes clash by time. Like I said, it's a big hassle.

This semester, I was waitlisted for two classes. Most people in this situation, especially first years, freak out because they don't know what to do. Here is what you should do when this happens.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments