On Tuesday, January 15, Gillette, a men's shaving care company, released an extremely controversial commercial. This commercial that has taken over social media by storm shows many different examples of toxic masculinity and how men should encourage other men to be the best they can be, playing off of the company's tagline.
Many people are angry with this commercial, mostly because they believe it to be "anti-male." It first shows different examples of toxic masculinity, such as a dad saying, "Boys will be boys" as his son beats up another kid. It then goes on to other examples, like sexual harassment against women, social media bullying and mansplaining. In the last part of the commercial, it shows different ways men can counteract these same situations in different, positive ways.
I have seen so many tweets of men throwing away Gillette products, cussing out the company and saying they have no right to "come after men" like that. But guess what?
This commercial isn't anti-male. It is all for being a positive influence and a respectful HUMAN.
"Boys will be boys" is not a valid excuse for your son to beat up another kid at school. Mansplaining everything a woman says does degrade her. Standing on the sidelines watching a man make comments to a woman who clearly isn't interested is awful. Just like girls automatically hating other girls is not okay just because it is seen as a societal norm. This isn't about being against men and it never will be.
No, I'm not a feminist because I do not align with the man-hating definition that that word is given in today's society. But I have more respect for the men in my life who don't subscribe to the idea that being a man means that you have to be an immoral, toxic person. This commercial isn't about being politically correct. It's about being a good person and just happens to mention the negative traits that men sometimes exhibit. Just like women do.
The best men in my life are the ones who put their masculinity aside and don't let it infiltrate everything they do. They stand up for other men who are being put down due to who they are. They stand up for women who are being harassed by other men. They teach younger boys how to be respectful, honest, good men so that when they grow up, they can teach their sons the same lessons.
The men who are triggered by this commercial need to look themselves in the mirror and ask why it bothers them so much. Is it because YOU make excuses for the way you act because you're "a man" and it is just "what you do?" Maybe it is because you know it is true, that you can see the toxic masculinity in yourself but don't want to admit it.
Whatever the reason, just understand that the commercial couldn't be further from putting down men. Gillette, and the rest of society, want men to be the best they can be, period.