On a personal level, Black Friday has always confused me. Everyone just ate a ton and spent all day with their families—why would we want to go out and vigorously shop, fighting crowds? I totally see why other people want to go do it, but I’ve never quite understood the concept myself. While I’ve been Black Friday shopping once or twice, I don’t get that excited about it unless it’s an opportunity to spend time with family or friends. Don’t get me wrong; I am the queen of bargains. Still, I never seem to have the energy to go out into the jungle of shoppers early the day after Thanksgiving, or even immediately after Thanksgiving dinner. Many people, though—including my loved ones—are enthusiastic about Black Friday shopping, and it seems most other Americans are the same way. So, it’s worth looking at the reasons for this commercially-driven, unofficial American holiday.
The story usually goes that “Black Friday” earns its name from retail companies’ previous system of recording losses in red and profits in black: After spending most of the year “in the red,” the holiday shopping season begins, and the companies are “in the black” again in terms of profits. However, these color-coded records are not the real origin of the name of Black Friday.
Back in Philadelphia in the 1950s and 1960s, the Army-Navy football games the Saturday after Thanksgiving were a huge deal, and suburban folks would rush into the city on that Friday. Law enforcement was overwhelmed with not only the intense crowds but also the shoplifters that would take advantage of the mass confusion. Philadelphians began to refer to this day as “Black Friday,” and this term caught on by 1961. Retailers around the nation, who had already held this day as the commencement of their holiday shopping season, decided to adopt the term as well, but with a positive spin: They’d say the “black” represented the color of their profits, rather than the stress of that day.
Since I was little, though, I’d always assumed it represented the day’s hectic nature. I saw many of my family and friends gearing up to shop, and attended a few of these adventures myself. When I went, I saw people who were deeply stressed about this ordeal. On top of that, occasionally I would hear on the news that someone had been injured or, in a few extreme cases, even killed just trying to get through the madness. Sales are awesome, but are they worth that risk? I would say no. I also disagree with the idea of Black Friday being pushed back onto Thanksgiving Day itself. That completely defeats the purpose, and it comes too soon. On another note, I do appreciate many stores’ recent spreading of the sales into later in the weekend or online, that way more shoppers can avoid the lines and the crowds.