Why The Emmy's Are Dying

Based On 'The Emmy's' Viewers It Seems The End Is Near For Awards Shows

No one wants to see "Game of Thrones" win again and again and again.

@Emmys on Instagram

"The Emmy's" were just the other night and saw record-low viewership. Only 10.2 million viewers tuned in to the 70th show, down 11% from last year. "The Emmy's" have, for years, been a major television program, ranking in millions and millions of viewers, but are starting to see the numbers decline.

Their major target audience is people between 18-49, and the show only managed to pull a 2.4 viewership of that demographic. While this is their target demographic, they're going to have a hard time raking in large numbers of the younger end of that demographic. 47% of millennials don't even watch live tv. Most consume television content on streaming services like Netflix and Hulu or on providers' own websites.

"The Emmy's" weren't live streamed on any of the popular streaming platforms like YouTube or even Facebook. Instead, you could stream in on NBC's website, but only if you have a network provider login. As most younger people don't have a television provider, most were cut off from the awards show.

Also, as someone who is online almost 24/7 watching videos on YouTube and just generally scrolling through the internet, I haven't even seen one ad about "The Emmy's." If they are only runnings ads on live television, they're limiting their viewership even more. Chances are if I had known that "The Emmy's" were going to be on, I probably would have actually watched live tv for once.

Viewers have also given the show a lower rating than in the past. Awards shows are plentiful now and most tend to recycle the same couple jokes. It's 4 hours of watching rich people in fancy outfits sit and talk, a lot of badly delivered scripted jokes and a couple of awards.

These award shows tend to either too repetitive or praise shows and movies no one's ever heard of. "Game of Thrones" won (again) and no one was surprised. Seeing the same show win over and over again can get annoying especially when it's up against fan-favorites like "Stranger Things" and "The Crown."

That's another problem with modern awards shows. Streaming services like Netflix and Hulu are producing and releasing their own shows exclusively on their platforms, which can lead some people out of the loop when it comes to "The Emmy's." Some people are die-hard Netflix users and don't understand why shows like "The Marvelous Mrs. Masiel" (an Amazon Prime original) are winning.

For those who don't have the time (or patience) to sit through 4 hours of "The Emmy's," YouTube is great. All of the major points and winners are up on YouTube by the end of the night, so all you're missing is some pans of rich people sitting down.

"The Emmy's" weren't going up against any major premieres or any major games, so there really isn't a major reason why "The Emmy's" ratings would be so low other than people are just starting to lose interest.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.

10 Etsy Father's Day Gifts Under $40 To Support Your Dad And Small Businesses

Stores may still be closed, but the internet is still wide open. So, while you're already shopping online check out Etsy for your Father's Day needs and support small creators.

As June approaches, Father's Day is coming up quickly with it. While they may not ask for much, it's always a nice gesture to give your dad something special to share your appreciation. Although, at the same time, it might be difficult to find the perfect gift either for their humor or that will be practical.

On a normal occasion, it's simple to find a gift for your father figures in stores, but for the times we're currently in our access has become very limited. Small and independent businesses need help now more than ever, so what better time than now to support them? If you're still stuck on what to give for Father's Day, look to this list for some inspiration that won't hurt your wallet too much.

Keep Reading... Show less
Health and Wellness

5 Helpful, Effective Mental Health Resources Specifically For The Black Community

These organizations are qualified, caring, and acknowledging the mental trauma individuals are experiencing.

On May 25, George Floyd died after being pinned to the ground by a Minneapolis police officer. In the last week, protests have sprung up across the nation, demanding justice for Floyd and accountability for police brutality. Social media has also seen widespread conversation regarding Floyd's death, Black Lives Matter, and racism in the United States. Today is #BlackoutTuesday, where many are sharing a single black square to represent unity and support for Black voices.

In light of the heavy climate that our country is facing, it is a safe assumption that many individuals' mental health may be suffering. We wanted to highlight mental health resources and organizations that are Black-owned and prepared to assist in whatever you're going through.

Keep Reading... Show less

15 Black-Owned Haircare Brands That Cater As Much To Inclusivity As They Do To Your Locks

Championing Black entrepreneurs who make some of our hair favorites.

The haircare industry is vast. With the rise of social media came hundreds of thousands of empowered, niche brands. Single entrepreneurs came out of the woodwork with hair brands that now, years later, have dedicated cult followings.

Of those multitudes of brands, few cater to all hair types, most made without regard for curly or coily hair. These brands, however, are different.

Keep Reading... Show less

4 Women Of Color Share How Racism Affects Their Dating Lives, And Everyone Needs To Listen

"My race is typically a factor in almost everything I do, and with dating, it's no different."

Racism affects the daily lives of people of color in the United States, and other parts of the world, in some capacity every day. When it comes to dating and relationships, this is unfortunately no different.

Keep Reading... Show less

13 Movies And Shows On Netflix Directed By Black Men And Women You Need To Watch Now

Take the time right now to watch these fantastic films and TV shows directed by Black men and women.


Netflix is notorious for getting us insanely addicted to watching TV and films. From documentaries, true crime, reality, and fiction, we get very sucked in.

Right now the American people are fighting for the lives of our Black brothers and sisters, so instead of watching "The Office" for the 30th time, take the time to watch these 13 films and TV shows directed by Black men and women.

Keep Reading... Show less

I love working out, it makes me feel great. It helps my mood, sleep schedule and I just feel overall healthier. Recently I wanted to focus more on my glutes than I previously had been. At the gym, I would just go to the squat bar to do my thing and call it a day. But since we have been home in quarantine I feel like squats just aren't doing it for me but even if I love doing them. Doing squats I always have felt does more for banging my thighs than it ever did for my butt. It made them so big, which I didn't mind except I felt it made my butt look pretty much the same. Straying from squats, and the fact that gyms will probably remain closed for a while, sent me on a fitness journey to see what other exercises I could do at home with no or very little equipment needed. Hopefully, these exercises will help keep your booty banging.

1. Diamond Leg Lifts

Keep Reading... Show less

10 Podcasts On Race Everyone Should Listen To In Order To Be A Better Ally

Listen and learn, because knowledge is power.

Podcasts are such an integral part of some of our everyday lives that it can be hard to recall a time at which they didn't exist. Podcasts exist on about every single topic, from dating to celebrity gossip and Harry Potter.

Now more than ever, it's likely you're reeling from the news, and (hopefully) wanting to do something about it in order to educate yourself. Podcasts are one of the best ways to get the most up-to-date information in a conversational, personal way from some of today's top educators, scholars, and theorists.

Keep Reading... Show less

Stop Pitying Me Because I'm Single, I'm Very Happy With My Relationship With Myself

I don't need your opinions on why I'm single and you're not. We are two different people.

I'm so happy for my friends when they get into relationships, but that doesn't mean they get to have control over my love life, and that is what bothers me. For the record, I've been in four relationships, one lasting for three years, so I do understand relationships.

Keep Reading... Show less
Facebook Comments