Anyone that concerns themselves with the viral squabbles between rappers can see how exceedingly over the top that the fights have become. The diss tracks, which the involved parties violently eject into SoundCloud, feature energized, abhorrent language targeted at the other rapper discussing matters such as lyrics, success, and personal lives. Why is this type of rhetoric then praised for the intensity and depth of the attack? This type of behavior in any other setting would necessarily bring shame to the one on the offensive. In the confines of this scene, a testament to one's artistry is how personal, and vitriolic that your lyrics can be. Unfortunately, once a rapper slings their petty ad hominem into SoundCloud for literally everyone to hear it, the onus is on the other rapper to heighten the feud and release something that is even more biting than the last attack.