2017 has already seen divisiveness in the United States, especially when it comes to political and social issues. Those who decided to advertise during the Super Bowl took notice. Several commercials during this year's Super Bowl addressed such issues.
1. Budweiser, "Born the Hard Way"
Immigration and racism have both been key issues in our nation this year. This commercial tells the story of someone who immigrates to America in hopes of creating a beer company. He is met with comments like "You're not wanted here," which continue to be spewed at immigrants. The character finally finds love and acceptance and gets to create one of the most popular beers in the nation.
2. Airbnb, "We Accept"
This commercial addresses so many issues that have some up in the country lately. From religious discrimination to homophobia, this commercial raises some key issues. Airbnb goes on to say that no matter who you are, etc., you belong. Many across America can relate to the need of this commercial.
3. Audi, "Daughter"
Equal pay for men and women of equal talent and experience is still an issue in the United States. It is one that is not as commonly addressed as some of the other issues brought up by other commercials, which is why this is so important. Audi is taking initiative to have equal pay for men and women.
4. Turkish Airlines, Morgan Freeman commercial
While this commercial is not as direct as the other commercials, it still talks about issues regarding xenophobia. Instead of merely pointing out that people from other countries are feared and hated, it offers a solution. It states that love and acceptance will come when people explore worlds that are different from their own.
5. Kia, Melissa McCarthy commercial
This commercial directly combats the issue of climate change and a deteriorating environment. It shows a celebrity taking action, which often incites "ordinary" people to want to take action. However, the actions in the commercial are dangerous. The commercial ends with a solution: drive Kia's energy-efficient car to help the planet.
