COVERGIRL Proves Big Brands Can Be Cruelty Free
Start writing a post

Covergirl Is Paving The Way For Big Name Brands To Stop Animal Testing

If COVERGIRL can do it, why can't every brand?

Covergirl Is Paving The Way For Big Name Brands To Stop Animal Testing

As of November 5, 2018, COVERGIRL has become the biggest company in the makeup industry to be certified cruelty free... ever. In the official announcement on the COVERGIRL Instagram page, the brand wrote that "At COVERGIRL, we believe that you shouldn't have to choose between the beauty products you [love] and the values you believe in." This is something all brands should be looking into.

See also: Covergirl's Cruelty-Free Efforts Are Better Late Than Never.

COVERGIRL has not only achieved what is considered the gold standard of cruelty-free certifications, i.e. the leaping bunny, but they've also been added to Logical Harmony's list of cruelty-free brands--a milestone that is possibly even more significant in the eyes of many cruelty-free makeup lovers, including myself.

What does it mean to be Leaping Bunny Certified?

Leaping Bunny certification comes via Cruelty-Free International. According to CFI, "Leaping Bunny is an internationally-recognized certification for cosmetics, personal care and household product brands which are not tested on animals. Companies are subject to independent audit of their entire supply-chain monitoring system to check they meet the strict Leaping Bunny criteria."

Leaping Bunny certifications are revisited every year with CFI to make sure each brand and company is maintaining their commitment to the emblem decorating hundreds of makeup products. It is not a one-time deal--it is ongoing, continuous, and makes sure that the Leaping Bunny is not representing brands or products that have any ingredients or products that are tested on animals.

Why is it a big deal to be on Logical Harmony?

Logical Harmony, though not as official as the Leaping Bunny or any other cruelty-free certification process, requires a lot of criteria in order to be placed onto their Cruelty-Free Brands List and each addition requires a process.

Prior to adding a brand to her list, Tashina--the creator and face of Logical Harmony--will reach out to brands, ask them a series of questions, whether through email, phone call, or meeting, and sometimes through several emails/calls, and use their answers to determine whether the brand is cruelty free using the Logical Harmony standards. Other times, brands can reach out to her with information about their company and their position in the company, and then they will have some form of interview with Tashina before she will determine if they can go on her list, which she updates every single week.

Logical Harmony considers a brand cruelty free if that brand "is not testing on animals, does not use any ingredients that have been tested on animals, and is not testing on animals when required by law. A brand can be cruelty-free and still use animal ingredients."

After Logical Harmony had a few conversations with COVERGIRL Representatives, the brand is cruelty-free per the LH standards and the Cruelty-Free International standards.

COVERGIRL has proven that even as a huge brand that is available to everyone with its low price point and accessibility at stores like Walmart, Walgreens, CVS, Target, etc., any brand can go cruelty-free.

Coty, COVERGIRL's parent company, says that "this is a positive step forward as more people can afford, find and enjoy beautiful makeup with the assurance that they are cruelty-free," and I think that is a powerful notion.

As a strictly cruelty-free makeup customer myself, I look forward to having one more safe place at the drugstore when I buy makeup. I can expand beyond Wet n Wild, ELF Cosmetics, and Physicians Formula (to name a few of the most readily stocked/available at stores near me), and now I get to look at COVERGIRL. That's a big deal.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Student Life

Top 10 Reasons My School Rocks!

Why I Chose a Small School Over a Big University.

man in black long sleeve shirt and black pants walking on white concrete pathway

I was asked so many times why I wanted to go to a small school when a big university is so much better. Don't get me wrong, I'm sure a big university is great but I absolutely love going to a small school. I know that I miss out on big sporting events and having people actually know where it is. I can't even count how many times I've been asked where it is and I know they won't know so I just say "somewhere in the middle of Wisconsin." But, I get to know most people at my school and I know my professors very well. Not to mention, being able to walk to the other side of campus in 5 minutes at a casual walking pace. I am so happy I made the decision to go to school where I did. I love my school and these are just a few reasons why.

Keep Reading...Show less
Lots of people sat on the cinema wearing 3D glasses

Ever wonder what your friend meant when they started babbling about you taking their stapler? Or how whenever you ask your friend for a favor they respond with "As You Wish?" Are you looking for new and creative ways to insult your friends?

Well, look no further. Here is a list of 70 of the most quotable movies of all time. Here you will find answers to your questions along with a multitude of other things such as; new insults for your friends, interesting characters, fantastic story lines, and of course quotes to log into your mind for future use.

Keep Reading...Show less
New Year Resolutions

It's 2024! You drank champagne, you wore funny glasses, and you watched the ball drop as you sang the night away with your best friends and family. What comes next you may ask? Sadly you will have to return to the real world full of work and school and paying bills. "Ah! But I have my New Year's Resolutions!"- you may say. But most of them are 100% complete cliches that you won't hold on to. Here is a list of those things you hear all around the world.

Keep Reading...Show less

The Ultimate Birthday: Unveiling the Perfect Day to Celebrate!

Let's be real, the day your birthday falls on could really make or break it.

​different color birthday candles on a cake
Blacksburg Children's Museum

You heard it here first: birthdays in college are some of the best days of your four years. For one day annually, you get to forget about your identity as a stressed, broke, and overworked student, and take the time to celebrate. You can throw your responsibilities for a day, use your one skip in that class you hate, receive kind cards and gifts from loved ones and just enjoy yourself.

Keep Reading...Show less

Unleash Inspiration: 15 Relatable Disney Lyrics!

Leave it to Disney to write lyrics that kids of all ages can relate to.

The 15 most inspiring Disney songs

Disney songs are some of the most relatable and inspiring songs not only because of the lovable characters who sing them, but also because of their well-written song lyrics. While some lyrics make more sense with knowledge of the movie's story line that they were written for, other Disney lyrics are very relatable and inspiring for any listener.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments