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All the women are perfect from every head on their head to the tip of their toes. But that's not the only people buying from the company! Lingerie companies like Savage X Fenty and Aerie are THRIVING with their companies that feature everyday women. Yes, we love seeing Gigi and Bella Hadid on the runway, but they don't represent the day to day woman. We want those girls on stage, but we want it to be more inclusive to other women.
Savage X Fenty had their first ever fashion show this fall, and Rihanna pulled it off perfectly. Yes, there was Gigi and Bella, but it wasn't just about celebrities it was a celebration of all women. Featuring athletic builds, plus size, pregnant, and high fashion supermodels. They were simple designs but cut in sexy shapes and sexy colors for every model. Rihanna is praised for her creativity, and work but her trick is simply inclusiveness and diversity.
Aerie Real is a campaign that was launched in 2014 that empowered women and celebrated inclusivity. They cast 57 non-models to model their clothing and showed what it's really like to wear Aerie. Going on to cast models with illness and disabilities in newer campaigns. It is possible for brands to thrive with real women wearing their clothing! Savage X Fenty and Aeria are living proof.
There are no more excuses for Victoria's Secret to not include all women. Victoria's Secret Cheif Marketing Officier Ed Razek said to Elle: "I don't think we can be all things to all customers." Well, you could at least try? Elle going on to say "Razek talks as if casting in his show is an objective metric as if the models are competing to win a 400M race and not working very hard to meet his physical standard. And, bewilderingly, he talks as if he doesn't have the power to change the standard. He does. And if he does it could make a big difference for millions of women, all of whom have money to spend. (Victoria's Secret sales are on the decline after all.)" They have so much more power than they understand with the standard of beauty.
It's up to us as women to let them know that what they put on television and advertisement doesn't represent us any longer.
Since this single was released, she's gone on to release eight studio albums, a line with Puma, a makeup line, a lingerie line, and a long list of musical collaborations with various big names. With such a successful music career, many wonder why she would risk taking a break from music to work on other projects. The truth is, Rihanna is an artist through and through, and her artistry goes way beyond the medium of music.
First, let's take a look at her inclusive cosmetics line that sent the beauty world into a frenzy. Fenty Beauty launched in September of 2017 with a few types of products, including lip gloss, Match Stix, and Killawatt pressed highlighters. Perhaps the most talked about product of her launch was the Pro Filt'r Foundation that comes in a whopping forty shades.
fentybeauty.com
There has never been a makeup line so diverse that includes this many shades, ranging from shade 100 to shade 490. The release of this line started a much-needed conversation about inclusion in the beauty industry and many brands rushed to release their own version of foundations with a wide range of shades. Way to go, RihRih.
As far as fashion lines, Rihanna released her first collaboration with Puma, called FENTY Puma By Rihanna, in 2016. This line included platform sneakers, sweatshirts, and pants, among other things. She has now released three Fenty Puma collections and is set to release more next year. In addition to her Puma line, she released her very own lingerie line this year titled SAVAGE X FENTY. Included in this line are bras, underwear, bodysuits, and kinky accessories. Rihanna closed out September 12th of New York Fashion Week this year with her Fall 2018 collection. She mixed things up by premiering her line on a live stream on FENTY X SAVAGE website.
A number of the models in her show do not fit the typical image for what Fashion Week models normally look like, showing again that Rihanna is an activist for inclusivity in everything she puts her name on. Her continuous support of every type of woman does not go unnoticed. In fact, one of the models in her show, known as Slick Woods, was in Labor as she walked the Fenty runway last week. In an open letter to Rihanna in an interview with Allure Magazine, Woods thanks Rihanna for opening doors for her career and for "making inclusivity cool." Rihanna posted the letter to her Instagram page, @badgalriri, as seen here:
Essentially, Rihanna is taking the world by storm, so get used to it. It's rumored she will be releasing not one, but two new albums in the foreseeable future, an electronic dance album and a reggae album. Soon, we will probably be enrolling our children in Fenty University, driving them to school in our Fenty cars, and ordering our Fenty pre-packaged meals for dinner. If you aren't already on the Rihanna train, it's probably about time to hop aboard.
