Yes, we all know about the infamously expensive yoga pants. Lululemon. Hell, most of us own something, Lulu. Cultish. Faddish. Overpriced. To the competitors and haters who want to see Lulu crash and burn, those are its vulnerabilities.

On Facebook, there's an "I Hate Lululemon" Facebook group that offers support "for anyone getting sick of people wearing these ridiculously overpriced yoga pants." Amid the harsh criticisms are posts that say "Why do people working for Lululemon claim to be 'authentic' when actually they end up robotically cloning their charismatic leader, Chip Wilson?" Another website, seacowcoalition.com has rewritten the Lululemon manifesto (those inspirational statements printed on those red-and-white shopping bags) with directives like "Brand Loyalty: It's almost like having a personality," and "Your worth as a woman depends on people looking at your butt."