Make This Season An 'aerie' Holiday
With more affordability, cute clothes, and lots of diversity, aerie is your one stop shop for any college girl.
With recent backlash against Victoria's secret model size and declining sales, the brand is struggling. However, aerie by American eagle has continues to thrive with their body positivity and displaying a variety of model sizes on their website. This Christmas, aerie is offering great deals from 50% off sweaters, sweatshirts, and leggings. From affordable prices and clothing for every personality, Aerie is the perfect resource for your college girl this Christmas.
Since the Victoria's Secret 2018 Fashion Show, there has been an extreme amount of backlash regarding the model sizes and diversity. As known for its "uber-thin and mostly white models," the industry is changing. Other retailers are receiving profit from Victoria's secrets' loss including aerie. American eagle's first aerie store opened in 2006 but did not take off until 2014 with the creation of the aerie Real brand. The aerie Real brand focuses on women's confidence and celebrates "that being real and natural is truly sexy and individual differences contribute to a woman's unique identity and beauty." This includes a mixture of ethnicities, size, and disabilities. Women's definition of sexy isn't just stripy but has multiple meanings.
As a brand, Victoria's Secret was founded for the intent of creating colorful underwear for women other than boring department store lingerie. Even though the brand has slowly evolved into a revealing scene, aerie is taking the lead on women's preference for lingerie and feeling sexy. Not only does aerie offer diversity and a variety of model sizes, but focuses primarily on body positivity and confidence, unlike Victoria's Secret. Aerie displays women loving each other is their website photos, smiling, and genuinely enjoying themselves. Aerie also offers clothing and lingerie for a variety of age groups including from high school to college graduates. It's impossible to find something that you don't like at aerie.
Unlike Victoria's Secret, aerie is often cheaper. As a part of American Eagle, aerie offers more discounts and holiday specials. At aerie, a flannel pajama pant and button down top is $47.94 compared to $59.50 for the same thing at Victoria's Secret. At aerie, you get free shipping over $50 and free shipping at Victoria's Secret over $100. Although, aerie offers lots of specials for free shipping regularly and lots of markdowns on regular priced items. This Christmas, aerie is the perfect resource for your college girls.
From affordable leggings, sweaters, socks, sleepwear or swimsuits(yes even in the winter time), aerie has everything your girl needs year-round and for this holiday season. Before you think about going into Victoria's Secret for gifts this season, think about what makes women feel confident and empowered. Building confidence isn't a strip show like the Victoria's Secret Fashion Show but rather building up other women and body positivity. Accepting all women is the most important for loving each other and how society can progress toward more equality and inclusivity.
