Let's be honest. If you know me personally then you know, I am pretty obsessed with Instagram. It all started my freshmen year of college when I figured that the best way to make myself "known" amongst a student body of 35,000 people was to build my presence on social media. While there were of course clubs and organizations for me to join, I wanted to work towards creating my own personal brand. Two years later, I have made numerous connections with companies thanks to social media. As a fashion merchandising major, and someone who has dreamt of working in the industry for seven years, I knew that social media would come to play a crucial role in making this dream a reality. Instagram has come to be one, if not the, most influential apps of our digitally-driven generation. Creating and maintaining a presence on social media has its highs and lows, but perhaps the biggest low is having over a thousand people feel as if they "know" you from just one post.