I think most people think that being cruelty free is a lot harder than it is. The number of brands that are cruelty free is surprisingly high, but there are definitely a handful that aren't. Cruelty free stems beyond makeup; your shampoo, conditioner, face wash, etc. can all also be tested on animals. It's really important to be aware of what brands are doing behind the scenes.
There are four requirements for a brand to be cruelty free and get the stamp of approval from PETA or Leaping Bunny. First, they don't test finished products on animals during any point in production. Second, their ingredient suppliers don't test the raw ingredients on animals. Third, there are no third party tests on their behalf. And fourth, they don't test their products on animals where the law requires it (mainland China). Not too difficult, is it?
But alas, companies still do it. The main thing we, as consumers, can do to combat this is to boycott brands that still test on animals. If the consumer cares about the fact that they test on animals, and therefore stop buying the products, the companies have way more incentive to change their tune.
So, here we go, I present to you a comprehensive list of brands that DON'T test on animals:
1. 100% Pure
2. Anastasia Beverly Hills
3. Ardell
4. Adorn Cosmetics
5. bareMinerals
6. Beautyblender
7. Becca Cosmetics
8. Besame
9. BH Cosmetics
10. Bite Beauty
11. Butter London
12. Buxom
13. Catrice
14. Charlotte Tilbury
15. Ciate
16. Coloured Raine
17. Colourpop
18. Cover FX
19. Dose of Colors
20. EcoTools
21. e.l.f. cosmetics
22. Essence
23. Eyeko
24. Fenty Beauty
25. Fiona Stiles
26. Gerard Cosmetics
27. Glossier
28. Hard Candy
29. Hourglass
30. IT Cosmetics
31. Japonesque
32. Jordana
33. Josie Maran
34. Jouer
35. Kat Von D
36. Kylie Cosmetics
37. LA Girl
38. Laura Geller
39. LUSH
40. Makeup Geek
41. Marc Jacobs Beauty
42. Milani
43. Milk Makeup
44. Morphe
45. Natasha Denona
46. NYX
47. Obsessive Compulsive Cosmetics
48. OFRA Cosmetics
49. Pacifica
50. Physicians Formula
51. Pixi
52. PUR Cosmetics
53. RCMA
54. Real Techniques
55. Shea Moisture
56. Silk Naturals
57. Smashbox
58. Sonia Kashuk
59. Stila
60. Tarte
61. The Body Shop
62. theBalm
63. Too Faced
64. Urban Decay
65. Wander Beauty
66. Wet n Wild
67. Wunderbrow
68. Zoeva
I kid you not, there are more that I didn't even list. There is no reason to not be cruelty free in 2018. For even more, check out https://www.crueltyfreekitty.com/list-of-cruelty-free-brands/. Using that link you can search by type of product… like makeup, cleaning supplies, hair dye, oral care, laundry products, etc. It literally could not be easier to educate yourself and adjust your lifestyle accordingly. And I think you'll be surprised when you find that some of your favorite brands are already cruelty free, so you only have to adjust a few things.
And if you're still not convinced, just Google Image search "animal testing" and I think you'll understand why what I'm talking about is important.
man running in forestPhoto by 
