As the days dwindle down towards the launch of the newest chapter in Netflix's iconic Stranger Things, anxious fans are now only separated from the July 4th premiere date by little more than a month, promotional videos and merchandise for the show is being flooded out to the public en masse. Finally, the actual content is being given to fans, and it's not just those weird rat Twitter posts the Duffer used to tease us with nearly half a year ago. On the sales side of things, clothes, toys, and sponsored beverages are quickly being promoted as must-have Stranger Things partnered products, while in terms of marketing and strict promotion of the show itself, new promos and posters are finally being released after the nearly two-year hiatus following season 2.