David Dobrik, YouTube sensation and this year's winner of People's sexiest heartthrob, appeared on The Tonight Show with Jimmy Fallon Tuesday night, and his appearance on the show did not disappoint his fans. YouTube creators like Dobrik have taken the internet by storm, and their influence is starting to leak over into different platforms, as well as pop culture life in general.

YouTube as a platform has been a creative outlet for many people for many years. David Dobrik began making vlogs of his daily life in 2016, not knowing the impact it was going to have on his life as well as all of the people around him. Three years later, at just 23 years old, Dobrik has more than 10 million subscribers on YouTube and has an estimated net worth of $7 million.

With that many people constantly watching his daily life, it is no surprise that brands have reached out to him for promotions and deals and he has become a huge influencer on all platforms. One of the most notable partnerships Dobrik has is with the ticketing website SeatGeek which helps you buy tickets in literally the easiest way possible (if you know, you know). In the past year, Dobrik has been able to surprise over 15 of his closest friends with brand new cars, with the help of SeatGeek, of course.

SeatGeek is not the only brand to turn to YouTube creators for partnerships and advertising deals. Emma Chamberlain is another huge influencer on the platform with over 8 million subscribers on YouTube and brand deals with multiple brands such as Hollister, Curology, and even Louis Vuitton.

So why are all of these brands, and many more, beginning to cross the line and get into partnerships with YouTube creators? The answer is simple. They are beginning to have more reach than any other public figure on any platform.

YouTube is unique in the way that when videos are uploaded by fan favorite creators, people stop everything they are doing to watch the video. This undivided attention gives brands a huge advantage when advertising with these creators. Another advantage brands have when advertising with Youtuber's is that the people watching their videos follow them through their daily lives and get to see a lot of different sides of them. The fact that these creators allow their viewers to follow them through their daily lives builds a level of trust that other platforms simply cannot.

The trust that is built between YouTube creators and their subscribers is more than ideal for brands looking to build a partnership. The viewers trust their opinions and are more likely to buy or use whatever the product is.

YouTubers work very hard to produce the content that we all get to enjoy. From filming to editing to getting ideas for a video, to piecing all of it together, it is not an easy process, and I am glad Youtuber's are beginning to get the recognition and media coverage they deserve.