Plastic is not good for the planet, we all know this, but somehow it seems to be vastly ignored in our daily lives. I am a huge fan of S'well bottles and I actually have two of them that I use on a near-daily basis. As great as these reusable, eco-friendly water bottles are, it is not always practical to have one on you. As more consumers move towards cutting down their sugary beverage intake they move towards products like bottled water, therefore it is important we have eco-friendly options to meet their needs.
Most water bottle companies use unsustainable materials to create their bottles. To meet this gap in the market JUST came together to create JUST Water. JUST is a group who came together in efforts to create a social and environmental impact through business. Composed of over 120 members some more known names include, Calvin Harris, Queen Latifah, Jaden Smith and Will Smith.
JUST Water is responsibly sourced, produced and packaged. The bottle is made up of 82% renewable resources that can be regrown naturally and lower carbon footprint. The bottle component is made up of paper, all paper comes from forests managed and certified by the Forest Stewardship Council and The Rainforest Alliance. Perhaps the most innovative part of the bottle is the cap. The plastic is derived from sugarcane, which is a more efficient, renewable and recyclable alternative to the traditional fossil-fuel based plastic.
Even the water is responsibly sourced. More than half of the water supply in the Glenn Falls watershed goes unused. JUST Water plans to use less than 3% of those 1.7 billion gallons. This partnership with this small city in the Adirondacks created the first ever public and private sustainable commercial water agreement.
Next time you need a water bottle on the go look for something more sustainable. JUST Water is now sold at Whole Foods, BJ's, Stop & Shop, and pretty much any other supermarket you can imagine.
