If you ask someone what the most luxurious, expensive, and prestigious watch brand in the world is, the answer will almost always be the same: Rolex. The most expensive copy of the brand was auctioned for a whopping 15.3 million euros. But why are the iconic Swiss watches that expensive?
That a Rolex is an expensive joke is no exaggeration. Prices start at around three thousand euros and can go up to approximately fifty thousand euros. There are enough people who purchase a Rolex. The reputation of the brand and the fact that owning a Rolex is seen as a status symbol ensure that many consumers save to buy one.
The start of Rolex
To discover how the famous watchmaker got this reputation, we have to go back to the beginning of the last century. Rolex was founded in 1905 by Hans Wilsdorf in London. At that time, watches were not precisely accurate and had to be rewound by the wearer every day. Waldorf wanted to make a watch that was both accurate and stylish. He did this with small parts made by a watchmaker in Switzerland.
Wilsdorf's search for chronometric precision earned the brand the Swiss Certificate of Precision in 1910. A Class A Certificate followed this. Rolex now had a reputation for quality and accuracy and moved its headquarters to Switzerland in 1919.
A watch for winners
The Oyster, the first waterproof watch ever, appeared in 1926. Not only this impressive invention contributed to the success of the brand, but smart marketing strategies also played a role. For example, an English swimmer swam across the Channel with an Oyster as a publicity stunt. The watch survived the ten-hour crossing and still worked well when it arrived on the other side. This was the start of Rolex's reputation as the watch for winners, adventurers, and record breakers.
Rolex at the top
Today Rolex is still the king of the watch market. Every watch that comes from the factory in Switzerland is twice as accurate as most of its competitors. The watches are made by hand from high-quality materials. Rolex Replica watches itself produces all these materials, even the steel itself does the melting.
A Rolex is therefore very expensive to make and always guarantees high quality and long service life. That is why the watches barely fall in price in the years after the purchase. All in all, the reputation, quality, precision, and the many man-hours in each watch ensure that a Rolex is not at all overpriced. You need something to wear a masterpiece on your wrist.
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