Unless you’ve been living under a rock, there’s no way you don’t know that my actual mother and queen, Taylor Swift, dropped her sixth album, Reputation, last Friday. So far, in the time it’s been out, it’s sold over a million copies and it’s reached number 1 on the charts. I personally have been following this album since she first announced “Look What You Made Me Do,” so I’ve been with all of her other fans throughout the madness of this release. I was there in the confusion with everyone else when all of her social media was wiped blank; I freaked out when I saw the snake videos; I waited anxiously for every one of the singles she released from this album. And I’m so excited that it’s finally here in its entirety!
Reputation has Tay’s usual array of breakup songs, but it’s also filled with songs about deception, loss, love and lust, and so much more all while giving us a fresh sound that we haven’t really heard from her before. She utilizes her friends and connections for this album--Ed Sheeran, Future, Blake Lively and Ryan Reynold’s adorable daughter, James, most prominently. She speaks openly about her relationship with new boyfriend, Joe Alwyn, about her experience as Queen of the Heartbreakers in Hollywood, and about her feuds with Kim, Kayne, and Katy. In my opinion, she’s grabbing hold of this newfound public reputation that she’s been branded with and, instead of being excluded from the narrative, she’s taking control of it.
It’s been rumored that Taylor won’t release the full album to streaming services for two weeks, so as of right now, it’s only available for purchase on iTunes for $15. Unless you’re a super fan like me and immediately went and bought the album the morning after it came out (the first album I’ve bought since I was about 13), then you probably don’t want to spend the money on it and are planning on waiting until it’s released to streaming services to listen to it. We are broke college students, after all. But if you’re still curious about the album in the meantime, here are a few key things to expect from Reputation:
1. Celebrity Feuds
Is it really a Taylor Swift album if she doesn’t talk about her current feuds? Tay’s notorious for all of her celebrity feuds that she has going on, so of course Kim Kardashian West, Kanye West, and Katy Perry are all referenced. “This Is Why We Can’t Have Nice Things” is a tell-all about what Kanye and Taylor’s third falling out did for the latter’s reputation, referencing the infamous phone call between them, and the thankfulness she feels for those that have stuck with her (i.e. her girl squad, and her boyfriend). And Katy is referenced in the “Look What You Made Me Do” music video, presumably dissing the singer for having not won a Grammy yet, despite being nominated a handful of times.
2. Less Singing, More Rapping
Okay, no I don’t mean literal rapping, so don’t give me a hard time about this. I do listen to and love rap music very much, so I know there’s a clear difference between Taylor’s album and someone like Kendrick Lamar’s album. While it may not be rapping necessarily, though, it’s a lot more “rhythmic talking,” reminiscent of artists like Frank Ocean or Lana del Rey. It’s a risk Taylor took for her music, and one that I think paid off very well in her favor. She gives us a sneak peek of this new style in songs that were released before the album, like “...Ready For It?,” but it’s displayed in almost all of the album, especially in songs like “End Game,” and “Call It What You Want.”
3. Love > Break-ups
While Taylor is most notoriously known for her array of breakup songs on her albums, breaking up doesn’t seem to be the most prominent theme of Reputation. Aside from the obvious embracing of her reputation, one of the bigger themes of the album seems like it could be love. She does have a song or two that note on her break-ups over the past few years with celebrities like Calvin Harris, Tom Hiddleston, etc, but her focus with many of her songs seems to be, likely, on her current relationship with Joe Alwyn.
One of Taylor’s biggest strengths in her songwriting is that she can perfectly capture the feelings of first falling in love with someone in her lyrics, and this album doesn’t disappoint with beautiful love songs like “So It Goes,” “Gorgeous,” “Dress,” and “New Year’s Day.”
4. Adult Themes
Taylor Swift is no longer a child, and she’s making sure that everyone knows it. Not only does she drop her first swear word in her song, “I Did Something Bad,” but this album in general has major references to lust and sex. It’s rumored that during a small live performance of “Dress,” her father was fully red in the face and her mother had to leave the room because it’s that sensual. And songs like “So It Goes,” “...Ready for It?,” and “Dancing With Our Hands Tied” also display this sense of sexuality. So while it may not be the most child-friendly album that she’s produced, Taylor’s growing up and her music is clearly growing with her.
5. Her New Image
Taylor in this album mentions the word “reputation” more often than anything else. She’s truly embracing what Hollywood’s come to know her as--the deceiving heartbreaker--even commenting on some of it in her songs. In “Don’t Blame Me,” she explicitly says “I’ve been breakin’ hearts a long time” and in “I Did Something Bad” she comments on how she plays the playboys and narcissists before they can play her because, as she says, “you gotta leave before you get left.” When it comes down to it, she’s now earning money off of what other people have called her, all because she’s stopped fighting what she’s being labeled as and has started using it to her advantage. Whether the acceptance of her reputation is a good thing or a bad thing, or whether it is the true Taylor Swift, is subjective, but it’s certainly helped her create something special with her new album.
I’m not going to lie, I didn’t expect this album to be that good after the release of “Look What You Made Me Do,” but Taylor shocked me with the quality of Reputation, and I love this album a lot more than I anticipated. But my adoration for this album doesn’t come from listening to her description of feuds and breakups (though what person doesn’t take at least a little pleasure in listening to drama that doesn’t involve them?). That’s her own private business and the business of those involved. What’s most important to me is the quality of the music that she produces, and I think that, with Reputation, she’s surpassed every other album that she’s released in the past. On top of very beautiful lyricism and clever music videos, it just feels like a new Taylor Swift generally. One that none of us have heard before. She’s branching out of her comfort zone and she’s taking all the insults people have thrown at her, but, instead of building a castle out of them, she’s building on her musical empire and cashing in on it.