What is a TikTok filter?

What is a filter on social media?

A filter (also called Effect) is content that you can integrate into your camera to add some elements. This is possible thanks to augmented reality which is a new technology. AR is the fact that you can integrate content in 2D/3D in your real environment. All social media allow users to use or create filters to take pictures and videos. There is a lot of type of effects on social media and you can create the filter that you want easily.

What is a TikTok filter?

With the definition above, you can quickly imagine what is a TikTok effect. When you create a video for TikTok on the application, you have the possibility to use effects to dynamize and realize an original TikTok. With a TikTok filter, you can create challenges and interact with your followers easily and be viral. TikTok offers different types of effects. In fact, you can find face animation, hand tracking, random wheel filters, body tracking, or beauty effect. With all these filters, it is possible to create plenty of videos to feed your account.

According to a study, 70% of TikTok videos include a filter. This is the proof that effects on TikTok are the new and popular content.

How to create your own filter?

To realize your own TikTok effect, you need to download Effect House which is the software to create a filter on TikTok. Effect House is a complicated application, but you can find some tutorials on the internet. First, you must create your elements in 2D/3D with other software and import them on Effect House. After that, you must dynamize your filter with animation and some settings to make the filter you want.

The other solution is to go on Lookaar, which is a platform that generates your own customized TikTok filter in less than 48 hours.

Lookaar offers a large library of filters that permit you to create the effect you want with a lot of variables (colors, text colors, images, fonts, etc.). The platform generates also filters for Instagram and TikTok for small budgets. You can for example create a filter for your wedding, a birthday, a game, or a new challenge that you want to launch.

In conclusion, TikTok gives you the possibility to imagine and realize original and viral videos with filters. But as we said above, practically all videos use effects and this complicates other creators to propose original content. The solution is to create your own customized filter that can help you to stand out from other creators and so be more visible on TikTok. To create your filter on this social media, you have two choices: go through the software “Effect House” or the website Lookaar which generates your own customized filter at a low cost.