Yes To Vodka, No To Catcalling: How One Spirit Is Taking Initiative To Help End Street Harassment
Start writing a post
Politics and Activism

Yes To Vodka, No To Catcalling: How One Spirit Is Taking Initiative To Help End Street Harassment

It's getting warmer out and you know what that means... Outdoor brunch. Fruity drinks. Beach trips. And the return of catcallers.

95
Yes To Vodka, No To Catcalling: How One Spirit Is Taking Initiative To Help End Street Harassment
Vodka Mariette

Every new summer that dawns upon us is accompanied by a feeling of excitement and freedom. The kids are off from school, more than ecstatic for summer camp, and their parents are ready to get rid of their children, even if it’s only for a short time. All in all, summer is the most enjoyable season of them all, whether you’re young or old. However, there will always be Grinches and Scrooges who like to ruin other people’s fun. In the case of summertime, this title belongs to the people known as “catcallers."

Catcalling is defined as unwanted comments, gestures, and actions forced on a stranger in a public place without their consent and is directed at them because of their actual or perceived sex, gender, gender expression, or sexual orientation (Drivers of Change). Most people who are familiar with this grotesque gawking usually assume that the targeted person happens to be female. While the majority of catcalling does involve women, the number of men that experience this in their lifetime is very under-perceived. In fact, 25 percent of all men will experience a situation similar to catcalling at some point in their lifetimes. While this is less than half the rate for women, 65 percent, it is still mind-boggling to think that one in every four men will be sexually harassed, according to Stop Street Harassment.

This issue is so problematic because it is hard to identify any single solution. Making verbal comments or gestures in public is not considered sexual harassment under the law, and there is no one to actually hold the culprits accountable. In workplaces one’s job is held over their head as leverage to ensure a sexual harassment-free environment. In cities like New York no such thing can be accomplished. Unless, of course, someone sets the motion forward.

That is exactly what founder and president Josh Winzelberg and his company, Vodka Mariette, are doing. “Mariette” which means “little rebel” in French is a testament to the innovative way that the company runs. Sticking true to its name, starting on June 15, 2016, Mariette and its distributors are launching a new social action known as the Drivers of Change. They will require all of the truck drivers who deliver their new French spirit to sign an oath to never be engaged in street harassment, or catcalling, of any individual at any time whether on or off duty. Vodka Mariette chose this subsection of their enterprise to spearhead the social movement because they felt like their drivers who were “hired based on their stellar character” finally had a chance to bring that personality to light.

Mariette wanted to make a bold statement with their new program, garnering well-deserved national attention. By bringing the team that is almost always behind the scenes in their venture to the forefront, is almost like a metaphor for the issue they represent. Catcalling is always brushed under the rug in the fight for social justice, much like one never considers the supply chain that brought that bottle of Vodka Mariette to their Memorial Day barbeque. The hope is, that this driver initiative will not only spread across this specific industry but will pierce every facet of society, in the business world and out.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Featured

4 Common Reasons Couples Get Divorced

Are some people just not meant to be together? Is there any way to prevent an impending divorce?

40814
4 Common Reasons Couples Get Divorced

We've all heard the statistics. Roughly 50% of married couples eventually end up divorced. This can lead to complications, problems with your children, financial issues, and no small amount of negative emotions.

Keep Reading... Show less
Featured

​Pets are Good for the Soul

Millions of Americans have found comfort in pet ownership. The media has been awash with stories about a surge in pet ownership, as Americans have taken advantage of the ability of pets to improve emotional well-being.

50648
Good for the Soul
Pets are Good for the Soul

America is going through a mental health crisis. This crisis predates the global pandemic, but has in many ways been dramatically exacerbated by it. In 2019, 19.86% of adults, or 50 million Americans, reported suffering from a mental illness. The emotional toll of the pandemic has been heavy, with over half of U.S. adults saying that they have experienced stress and worry related to Covid-19. Anxieties over work, uncertainty about the future and other triggers have intensified the mental health crisis. Millions of Americans have found comfort in pet ownership. The media has been awash with stories about a surge in pet ownership, as Americans have taken advantage of the ability of pets to improve emotional well-being.

Keep Reading... Show less
Featured

How Your Sleep Position Affects Your Health?

You changed into your pajamas, turn off the lights, and get yourself ready to sleep. How do you prefer to sleep, on the back, on your side, or on your tummy? Although there’s no scientific result that sleeping position affects your back, here are some interesting facts that have been discovered.

165726
Sleep Position

You changed into your pajamas, turn off the lights, and get yourself ready to sleep. How do you prefer to sleep, on the back, on your side, or on your tummy? Although there’s no scientific result that sleeping position affects your back, here are some interesting facts that have been discovered.

Keep Reading... Show less
Featured

How to Throw the Ultimate Winter Bash

As the year starts to come to an end, make sure you find the time to have some fun as well.

116912
Ultimate Winter Bash

As the year starts to come to an end, make sure you find the time to have some fun as well.

Keep Reading... Show less
Featured

Prose: When The Gavel Falls (Story Excerpt)

Johnathan Yarrow is a successful defense attorney, until he takes on a personal case he cannot win. Ruined by the loss and haunted by his past, Yarrow, a man who desired to see the good in all people, starts to learn that not everyone can be good... not even himself.

108170
Prose: When The Gavel Falls (Story Excerpt)
https://unsplash.com/s/photos/lawyer

I woke up, like any other night, in a bed full of nightmares, drenched in sweat that stuck coldly to my skin, as a reminder of the dreams I couldn’t escape. The dream was so vivid, I felt it physically burn on my cheek. I wondered if the sting from the slap was worse simply because her eyes held no remorse, not an ounce of respect.

Keep Reading... Show less
Facebook Comments