Yes To Vodka, No To Catcalling: How One Spirit Is Taking Initiative To Help End Street Harassment
Start writing a post
Politics and Activism

Yes To Vodka, No To Catcalling: How One Spirit Is Taking Initiative To Help End Street Harassment

It's getting warmer out and you know what that means... Outdoor brunch. Fruity drinks. Beach trips. And the return of catcallers.

86
Yes To Vodka, No To Catcalling: How One Spirit Is Taking Initiative To Help End Street Harassment
Vodka Mariette

Every new summer that dawns upon us is accompanied by a feeling of excitement and freedom. The kids are off from school, more than ecstatic for summer camp, and their parents are ready to get rid of their children, even if it’s only for a short time. All in all, summer is the most enjoyable season of them all, whether you’re young or old. However, there will always be Grinches and Scrooges who like to ruin other people’s fun. In the case of summertime, this title belongs to the people known as “catcallers."

Catcalling is defined as unwanted comments, gestures, and actions forced on a stranger in a public place without their consent and is directed at them because of their actual or perceived sex, gender, gender expression, or sexual orientation (Drivers of Change). Most people who are familiar with this grotesque gawking usually assume that the targeted person happens to be female. While the majority of catcalling does involve women, the number of men that experience this in their lifetime is very under-perceived. In fact, 25 percent of all men will experience a situation similar to catcalling at some point in their lifetimes. While this is less than half the rate for women, 65 percent, it is still mind-boggling to think that one in every four men will be sexually harassed, according to Stop Street Harassment.

This issue is so problematic because it is hard to identify any single solution. Making verbal comments or gestures in public is not considered sexual harassment under the law, and there is no one to actually hold the culprits accountable. In workplaces one’s job is held over their head as leverage to ensure a sexual harassment-free environment. In cities like New York no such thing can be accomplished. Unless, of course, someone sets the motion forward.

That is exactly what founder and president Josh Winzelberg and his company, Vodka Mariette, are doing. “Mariette” which means “little rebel” in French is a testament to the innovative way that the company runs. Sticking true to its name, starting on June 15, 2016, Mariette and its distributors are launching a new social action known as the Drivers of Change. They will require all of the truck drivers who deliver their new French spirit to sign an oath to never be engaged in street harassment, or catcalling, of any individual at any time whether on or off duty. Vodka Mariette chose this subsection of their enterprise to spearhead the social movement because they felt like their drivers who were “hired based on their stellar character” finally had a chance to bring that personality to light.

Mariette wanted to make a bold statement with their new program, garnering well-deserved national attention. By bringing the team that is almost always behind the scenes in their venture to the forefront, is almost like a metaphor for the issue they represent. Catcalling is always brushed under the rug in the fight for social justice, much like one never considers the supply chain that brought that bottle of Vodka Mariette to their Memorial Day barbeque. The hope is, that this driver initiative will not only spread across this specific industry but will pierce every facet of society, in the business world and out.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Lifestyle

Where To Find The Best Coffee Drinks In America, According To A Survey

Here's the coffee shop where you should get your morning brew.

328442

Coffee, for billions of people, is one of the only things that can get us out of bed (after hitting snooze a time or two), especially in 2020. Because, if we're being honest, is there anything that beats a quality cup of coffee on those mornings when all we wanted to do is roll over and go back to sleep? The answer is no. And if you're headed to a coffee shop to pick up your caffeinated beverage, you don't want to sleep on the best coffee drinks in America.

According to LiveShopper Sassie's Coffee Project survey, when it comes to chain coffee shops, there are definitely preferred spots you'll want to hit up for your go-to order — whether you order the classic, frozen, or flavored coffee, an espresso, tea, or other. To figure out the hot spots, 1,000 coffee drinkers across the United States took to LiveShopper's mobile app, PrestoShopper, to answer various questions about their coffee drinking habits and preferences. In return, these survey respondents got money back for their coffee — something any user who downloads the app can do as well (yes, even you).

Keep Reading... Show less
Lifestyle

The Best Bagel Recipes For Every Personality Type, In Case You Need Another Excuse To Eat Carbs

I'll approve of pasta for breakfast any day, but this is more socially acceptable.

56311
NBC

I've had times in my life at which I've told myself I need to cut out carbs. Those moments last about a minute or two before I start daydreaming about rice and pasta.

Bagels hold a special place in my heart — for many of my college friends and me, a bagel sandwich was the go-to breakfast after a long night of drinking. Years later, I still love to indulge in the occasional carb-filled breakfast. As much as I love putting in an UberEats order from bed, nothing beats the feeling of pulling some fresh-baked bread or pastries out of the oven.

Keep Reading... Show less
Content Inspiration

Survey: Which Issues Are The Most Important To You In The 2020 Election

If you're a first-time voter or voting by mail for the first time, we want to hear your story.

114659

The general election on Tuesday, November 3, 2020, will decide not only the next president of the United States but also which political party controls the House of Representatives and the Senate. Young and first-time voters will play a crucial part in determining the result.

Keep Reading... Show less
Tips

Articles To Write If You're All About Saving More Money, And Waking Up A Little Bit Earlier

Get your day started right — and keep that budget tight.

233112

For all the young professionals, parents, and students out there who've been working, learning, or even teaching remote — 2020 has likely been the longest year of your life. If you didn't know (sorry), we've been locked down for over 200 days now, and chances are, you are ready for it to be OVER.

Keep Reading... Show less

Scrolling through Instagram can get stale after a while, especially if you're constantly refreshing in the hopes of finding something new and exciting. Should you be looking to add some inspiration to your timeline in the form of self-love tips, relationship advice, or love secrets, here are 11 relationship coaches you'll LOVE following.

Keep Reading... Show less
Lifestyle

How Much Of A Coffee Snob You Are, Based On Where You Live

Your state may determine how picky you are about your coffee.

139679

When it comes to coffee, everyone has different criteria for what goes into their "perfect cup." Some caffeine lovers, though, are extra particular when it comes to their beloved beverage. One survey found that the state you're from (or the one you live in now) may play a part in determining how much of a coffee snob you actually are.

LiveShopper Sassie, the company behind this Coffee Project survey, received input from 1,000 coffee drinkers via their mobile app, PrestoShopper, to ask various questions about their coffee drinking habits and preferences. In return, these survey respondents got money back for their coffee — something any user who downloads the app can do as well (yes, even you).

Keep Reading... Show less

If you are a college freshman, or new to college, this is for you. If you are in a new time in life where you don't know where this change is going to take you, where you might not have your community yet, this is for you. Or even if you are stuck in a rut of everyday life where the new normal is quarantine and isolation, this is also for you.

Keep Reading... Show less
Health and Wellness

As Illinois Reaches Its Highest Death Toll Since June, I Urge You To Stay Home And Wear Your Mask

69 COVID-19 deaths were recorded in a twenty-four-hour period, the highest amount since June of this year.

3826
Photo by Noah on Unsplash

As we are approaching colder weather, we are also approaching a spike in COVID-19 cases throughout the state of Illinois. On October 21, 2020, Illinois recorded its largest daily COVID-19 death toll since June of this year. According to the Illinois Department of Public Health, 69 deaths of people who contracted COVID-19 were recorded within a twenty-four-hour period, raising the state's death toll to 9,345 since the start of the pandemic.

Keep Reading... Show less
Swoon

9 Halloween Role Play Costumes That'll Make Your Partner Want To Jump Your Bones

Whoever thinks dress up is only for Halloween is seriously disturbed.

3816

When "Mean Girls" said "In girl world, Halloween is the one time of the year where you can dress up like a total slut and no one can do or say anything about it," they were damn right. Halloween is the perfect excuse to buy that raunchy costume and show your partner that you're that B. Coming from a very single (yes, very single) 20 something-year-old, I have already got my Halloween costume on lock, and now you will too.

Not only are these 10 Halloween costumes dangerously sexy, but you can wear them in the bedroom whenever you want to give your boo a surprise, yes, year-round. Whoever said you can only dress up on Halloween is seriously disturbed.

Keep Reading... Show less

Ariana Grande released her first single called "positions" since "boyfriend" with Social House and it is a BANGER. This song is absolutely incredible and I am SURE you will agree with me once you listen.

I'm a sucker for a single with a video and that's exactly what we got. Ariana's been pretty quiet during the pandemic, and we all assumed she was working on some new music, and we were right.

Keep Reading... Show less
Politics and Activism

Rejection Of Black Lives Matter Mural By Phoenix City Council Doesn’t Stop Gizette Knight

The Phoenix City Council rejected a proposal for a Black Lives Matter Mural in downtown Phoenix. But Gizette Knight says this is not the end.

2266
Photo by Josh Olalde on Unsplash

Community organizer Gizette Knight, CEO of Reality Dreams LLC, is not giving up on the Phoenix City Council's rejection of the Black Lives Matter mural.

Keep Reading... Show less

For me, chai isn't just what I drink — it's a core part of who I am. Sure, I'll switch it up every now and then with a cup of English Breakfast, Earl Grey, rose, or Darjeeling, but I always come back to chai.

Nearly every tea lover has one tea they repeatedly drink and go back to, whether it's a daily morning ritual or an afternoon pick-me-up. One of my good friends has almost eight cups of jasmine tea every single day — she drinks more tea than water, actually.

Keep Reading... Show less

In a world where physical contact is a liability, the ease of slipping into despair and isolation has never been so tempting. Perhaps the greatest kindness we can lend to one another is reaching out to the people that meant something to us before everything changed. Here's why you should message your friend today.

Keep Reading... Show less
Facebook Comments