Verizon's New Campaign Sends A Troubling Message
Start writing a post
Politics and Activism

Verizon's New Campaign Sends A Troubling Message

Verizon's "We Need More" campaign is a good idea, but it communicates the wrong message to children everywhere.

20
Verizon's New Campaign Sends A Troubling Message
Verizon

While the Pepsi advertisement has dominated the internet over the last few days and managed to outrage everyone who comes across it, let us not forget that Verizon released an entire campaign telling the children of today to not chase their dreams.

That's right: Verizon released an entire campaign telling children--most of whom are poorer and minorities — to not chase their dreams of being a famous model, actress, or athlete.

I understand that unlike Pepsi, what Verizon should have called their "We Don't Need" campaign did not discredit an entire social justice movement just to flex Kardashian connections, but it did start off by telling a young, impressionable, and, might I add, BEAUTIFUL black girl to not be a model.

I see where they were going with the campaign. They want to give students of poorer communities technology so they can be competitive in the STEM community. I applaud that. I am all for that. However, that can be done without telling students that they shouldn't be models or athletes.

Children should never be told that they can't do something. I mean, there are a lot of things kids can't do: they can't eat marshmallows for dinner, they can't punch the babysitter, they can't fly if they jump off the roof, but they absolutely can follow whatever career path they want.

Everyone changes their mind while growing up. How many of you wanted to be an actress or musician at some point? If you said no, you're lying. We all sang in the shower and imagined stepping onto a giant stage with a single spotlight and a screaming crowd. How many of you grew up to be Beyonce? None. (Unless Beyonce is reading this in which case - hey, girl. Love you.)

Changing your mind is a natural part of figuring out who we are. It takes a few thousand tries to figure out what career is meant for each of us. Telling young children that they can't and shouldn't follow their dreams because they aren't in a STEM field severely damages their self-confidence. It reverses all of the work that is done by organizations such as Girls on the Run, SWSG, Boy Scouts, Girl Scouts, and so many more. Organizations like these teach young children — primarily girls — that they can do anything.

A child's future should not be dictated by their socioeconomic status or their gender. I applaud Verizon for going out of their way to create an open door to children of communities who hadn't had opportunities like this before. That great work is unfortunately overshadowed by Verizon's choice to have young children's idols tell them that they cannot be just like them.

We may need more interest in scientific fields and more opportunities for children in poorer communities, but above all, we need more children who believe in themselves.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
a man and a woman sitting on the beach in front of the sunset

Whether you met your new love interest online, through mutual friends, or another way entirely, you'll definitely want to know what you're getting into. I mean, really, what's the point in entering a relationship with someone if you don't know whether or not you're compatible on a very basic level?

Consider these 21 questions to ask in the talking stage when getting to know that new guy or girl you just started talking to:

Keep Reading...Show less
Lifestyle

Challah vs. Easter Bread: A Delicious Dilemma

Is there really such a difference in Challah bread or Easter Bread?

15485
loaves of challah and easter bread stacked up aside each other, an abundance of food in baskets
StableDiffusion

Ever since I could remember, it was a treat to receive Easter Bread made by my grandmother. We would only have it once a year and the wait was excruciating. Now that my grandmother has gotten older, she has stopped baking a lot of her recipes that require a lot of hand usage--her traditional Italian baking means no machines. So for the past few years, I have missed enjoying my Easter Bread.

Keep Reading...Show less
Adulting

Unlocking Lake People's Secrets: 15 Must-Knows!

There's no other place you'd rather be in the summer.

945221
Group of joyful friends sitting in a boat
Haley Harvey

The people that spend their summers at the lake are a unique group of people.

Whether you grew up going to the lake, have only recently started going, or have only been once or twice, you know it takes a certain kind of person to be a lake person. To the long-time lake people, the lake holds a special place in your heart, no matter how dirty the water may look.

Keep Reading...Show less
Student Life

Top 10 Reasons My School Rocks!

Why I Chose a Small School Over a Big University.

122206
man in black long sleeve shirt and black pants walking on white concrete pathway

I was asked so many times why I wanted to go to a small school when a big university is so much better. Don't get me wrong, I'm sure a big university is great but I absolutely love going to a small school. I know that I miss out on big sporting events and having people actually know where it is. I can't even count how many times I've been asked where it is and I know they won't know so I just say "somewhere in the middle of Wisconsin." But, I get to know most people at my school and I know my professors very well. Not to mention, being able to walk to the other side of campus in 5 minutes at a casual walking pace. I am so happy I made the decision to go to school where I did. I love my school and these are just a few reasons why.

Keep Reading...Show less
Lots of people sat on the cinema wearing 3D glasses
Pinterest

Ever wonder what your friend meant when they started babbling about you taking their stapler? Or how whenever you ask your friend for a favor they respond with "As You Wish?" Are you looking for new and creative ways to insult your friends?

Well, look no further. Here is a list of 70 of the most quotable movies of all time. Here you will find answers to your questions along with a multitude of other things such as; new insults for your friends, interesting characters, fantastic story lines, and of course quotes to log into your mind for future use.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments