Video Advertising Cannot Miss

The word enterprising is synonymous with the current scenario of brands and economies. Digital advertising has grown exponentially in this field, as part of the enterprising spirit. From manual marketing to the digital media revolution, advertising has been the key to a brand’s growth. Brands have now incorporated digital video advertising in their marketing strategy, resulting in positive growth and development for the brand. 

Trends in digital video advertising evolve continuously and something that might have been a magical formula for in 2020, may not be so hot now. Advertisement creators have to stay updated on said trends to hit the right targets and get high response rates. 

Here is a compilation of the most recent video advertising trends that might help boost your business:

1. Shorter ads: Since there are a higher number of video ads available alongside a lot of video content, the time that the viewers spend on watching videos has reduced considerably. Shorter video ads have higher chances of being viewed. It is good to focus on creating a powerful and effective 15-second video that coaxes a reaction from the viewers. It is better to convey content in a short time, failing which, the ‘skip’ button defeats the entire purpose of the video.

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1. User-generated content: Customers always have greater trust in ads that have real users as compared to paid or inorganic users in it. Real user testimonials compel viewers to trust the brand. User-generated videos are not only pocket friendly but also give you a 7x higher engagement rate compared to other regular scripts. The authenticity and transparency compel the viewer to connect with the brand truly.

1. Cinemagraphs: An exciting and creative way of advertising, Cinemagraphs are very popular in digital ads. They are attractive and engaging as they are essentially photo and video hybrids with subtle movement. This grabs the attention of the viewers as it has illusions and is eye-catching. These are created using high-resolution cameras and effective post-production software such asInVideo to .

1. Mobile advertising: Device-friendly ads are essential for brands that have digital ads as a part of their marketing strategy. In an era when the majority of the transactions take place online, brands must conform to vertical ads that are supported on mobile devices. For the content to do well on social media, the ads must necessarily be in the vertical format. This is also helpful in targeting and engaging the right customers.

1. 360-degree videos: 360-degree videos are intriguing, exciting and interactive experiences for the user. Using high-resolution cameras, 360-degree videos are created for user consumption ad engagement. It can be further enhanced with cutting-edge post-production software such as InVideo to improve the quality of the video and make it more engaging for the consumers especially if you are creating a video ad.