How to Use Social Media Effectively to Promote Yourself

10 Tips on How to Use Social Media to Promote Yourself

Social media is a huge part of everyone's lives, so make sure you're using effectively to promote yourself.

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We use social media all day, every day. We use it for just about everything. If you're trying to create a name for yourself, you should be using social media. Here's how to use social media effectively so you can promote your brand.

Share Your Expertise

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If you want to promote your brand, you need people to know what it is your brand represents. Are you promoting yourself as a fashionista? A graphic designer? A vegan chef? Make sure your social media accounts are all showing your expertise in whatever your field is. It should be obvious what your skills are right when someone clicks on your page. If your social media accounts are mostly full of personal photos that don't show your talents, people won't even know what your brand is representing and you won't be effectively promoting yourself.

Make Every Post Count

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If you want to use the power of social media to your advantage, you need to make every post count. While every post shouldn't necessarily be a promotion, you should make every post have a purpose. Don't just post something for the hell of it. If you're going to post a photo, it needs to add value to your page. If it's not directly about your brand or your expertise, it should be about creating an image for yourself. If you want to be considered a travel expert, then share pictures of the beautiful landscape you caught last week.

Encourage Discussion

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If you're posting on social media platforms such as Facebook and Twitter, you should be using your pages to encourage discussion about topics related to your brand. Ask open-ended questions that attract people to your page. People love sharing their opinions, so you should be giving them the opportunity to do just that. This also allows you to engage with people on topics you know a lot about. You'll garner respect and people will start to consider an expert voice in your field.

Make Your Accounts Visually Appealing

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This is particularly important for Instagram. You want your Instagram account to really catch someone's eye. If someone is new to your brand and clicks on your page, they're going to make a snap decision about whether or not to follow you. If your account looks messy and unattractive, you aren't going to get very many new followers, no matter how great your brand is. Put in the effort to make each photo look great, and make sure they all look great together on your page. If a photo sticks out like a sore thumb, it might be best to just remove it from your page.

Have a Separate Strategy for Each Account

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Each of your social media platforms should have their own specific strategy for promotion. Instagram should obviously use photos to create a brand image and promote your skillset in a visually appealing way. Facebook is great for creating discussion and talking directly with people who want in-depth discussion. Twitter is a great tool for more lighthearted discussion with people interested in your niche. You can also use Twitter and Facebook to share any blog posts you create related to your niche.

Use Attention-Grabbing Headlines

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When you share blogs on Facebook and Twitter, make sure your headlines really grab the reader's attention. Social media is a great way to advertise your content for free, but you'll be wasting it if you aren't attracting readers. People make split-second decisions about whether a blog is worth reading. Make sure your headline is clear and exciting, so people are more likely to visit your blog.

Make Your Pages Unique and Uniform

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Each of your social media accounts should have a clear feel to them. People should be able to gauge your vibe right away, just by looking at the pictures you post, the tweets you create, and everything you share on Facebook. But you also want to make your pages unique. Make sure you highlight what sets you apart from other people in your niche. Your personality should be all over your pages. This makes people feel like they can relate to you more, which is a great way to build an audience.

Be a Resource in Your Field

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If you want to have a social media following, you really need to know your stuff. People should feel like they can ask you for advice related to your niche, and you should be able to respond effectively. If you have readers and followers who know more about your niche than you do, you won't garner any respect from people. Make sure you're always on top of the newest trends in your field so you can be a great resource for people to rely on.

Post at the Right Times

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No matter how great your social media posts may be, it won't matter if nobody sees them. You need to make sure your posts are going live at the prime social media hours. Generally, the best days to post on Facebook and Instagram are during the regular work or school hours. So from around 9 A.M. until around 6 P.M. is when people are most engaged on social media. Posting at these times will lead to more people seeing your posts. Weekends are generally the least engaging days. Definitely avoid posting on a holiday or on a day that a major event or tragedy has occurred.

Don't Overdo It

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We stated earlier that every post on your social media accounts should add value, but this does not mean you should only be posting promotional content. If you are constantly bombarding your readers with links to your blog and advice, people will grow tired, feel annoyed with your social media presence, and unfollow you. Supplement your promotional content with posts that feel more human and down-to-earth. These posts add value because it helps people relate to you on a human level, and not just on a superficial level.

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10 Photos You Have On Your Camera Roll Of Your S.O. When You've Been Dating For More Than A Year

A wide range from "Aw" to "WTF?"

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My boyfriend and I just hit the year and a half mark of dating, even though it seems like we've been together forever. Over the months, we've taken many pictures together... from football games, to his track meets, to holidays. Although we may have a lot of pictures together, I definitely have a lot of candids of him in my camera roll. If you've been dating your partner for as long as I have or longer, then you'll probably notice you have these same pictures in your photos as well.

1. The awkward first photos together

We laugh at these now, especially this one. Why am I so pale compared to him? It was July! And also, we noticed not to long ago that I was sweating under my arms and his underarms were sweating on me... what a great first time meeting!

2. The ones for VSCO

Every girl who has a significant other posts them onto their VSCO. VSCO is like Instagram, but more has more aesthetically pleasing pictures and there are no "likes." The pictures that include my boyfriend on my VSCO ranges from him holding a bunny to him holding my hand while we went ice skating.

3. Them sleeping

I have so many pictures of my boyfriend sleeping (I promise it's not as weird as it sounds), I just think he's so cute when he's fast asleep while cuddling with me.

4. The embarrassing ones they want no one to see

He's going to kill me when he sees this... but we all have those embarrassing Snapchat pictures that we start to send each other because we've gotten more comfortable with one another.

5. The ones for Facebook

The good looking pictures so you can keep yours and his family updated on how you two are doing. I took my boyfriend to a baby bird meet and greet since he loves birds and has one for a pet. I posted this cute picture of him and his new friends on Facebook so my family can see our adventures together.

6. Old pictures

One of the best parts of dating someone is finally seeing their old pictures. Although, sometimes they may make you cringe... like the one I posted above of my boyfriend after prom in his sophomore year of high school.

7. Their accomplishments

My boyfriend pole vaults for his college and he's really good at it. He just went to division III nationals in March because he qualified! I'm always at his meets so I make sure to get him on video in case he or anyone wants to see. I always try to snag a picture with him too because I'm always so proud.

8. The straight up ugly ones

He sure knows how to make me laugh. And I know he's going to be mad at me for this one too but I think it's a talent that he can do that with his stomach! Sorry, Adam, I promise I still think you look good when you send me these snaps for the most part.

9. But you have the hot ones too

He may be funny and sweet, but he is pretty good looking too. I know us girls keep some attractive pictures of our S.O.'s so we can remind ourselves of what a great looking partner we have.

10. FaceTime screenshots

If you and your lover go to different colleges like my boyfriend and I do, then FaceTiming happens a lot. Sometimes I get some great screenshots, like the one above, to make fun of him later.

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3 Ways to Save Money on Utilities During Winter

As college students or young adults, we're always looking for ways to save some extra money each month. Here's how you can keep your house warm without spending a fortune on heating this winter.

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Don't leave your heater blasting for the next two months and pay a ton of money to the utility company. Here are three ways to keep warm and save money.

Make Sure Your Heating System Is Performing Optimally

Your heating system is what will keep your house warm throughout the winter months, but don't pay a ton of extra money because your system is working harder to heat your home. If your heating system is working at its best, it will save you a ton of money during the winter. If you think your system isn't working properly, you can have professionals come out and take a look.

Keep Your Home Insulated

Insulation helps to keep your home warm without using extra heat. By keeping your home insulated, you can save a fortune on utilities because your heating system will be doing a lot less heating. If you don't want to pay for insulation, you can do small things around the house to keep it warmer. Keep the curtains closed all the time to hold in heat. Have the fans turn the opposite way to circulate warm air. These small things can really make a difference.

Bundle Up

Instead of jumping straight to turn the heater on when it gets a bit cold in your home, bundle up with a sweater, sweatpants, and a blanket first. Keep yourself warm using comfy clothing instead of paying money to heat your home. You'll still feel just as toasty, and you'll see a big drop in your monthly utility bill from not using the heater as much.

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